Marketing Specialist

Position Overview

P3 Services is a PE-backed home services platform operating plumbing, HVAC, and related trades across 15+ operating companies nationwide. Our marketing function is lean, high-ownership, and built around one thing: leads that turn into booked jobs and revenue for operators who depend on us.

As the Marketing Specialist, you’ll be responsible for lead volume across a portfolio of businesses across the country. Not one brand in one market. Multiple companies, multiple markets, with a dedicated team behind you owning their piece of the channel mix.

The role runs on two tracks. The first is analytical: daily performance pulls, trend identification, channel monitoring, and knowing before anyone else when something is off. The second is relational: translating that data into clear recommendations and showing up to OpCo conversations as a trusted marketing partner, not just a report.

You’ll work within a structured, high-visibility team that values independent thinking and direct communication. Autonomy is real here. So is accountability.

Key Responsibilities

Performance Monitoring and Reporting

• Monitor daily lead performance across your OpCos by source, flag anomalies early, and identify which companies need the most attention each day.
• Prepare and present at the weekly OpCo Lead Review, covering leads, spend, booked jobs, booking rate, revenue, and ROAS.
• Facilitate monthly performance reviews for priority OpCos and produce monthly summary communications for others, with quarterly check-ins.

OpCo Relationship Management

• Serve as the day-to-day marketing point of contact for OpCo leadership and office teams.
• Translate marketing performance data into plain-language insights and actionable recommendations for non-marketing audiences.
• Set and maintain clear communication boundaries with OpCo staff, with support from Marketing Leadership as needed.
• Bring data and a recommendation to every OpCo conversation. Status updates alone are not sufficient.

Channel Coordination and Campaign Support

• Monitor performance across paid and organic channels including, but not limited to, Google Ads, LSA, pay-per-call, lead aggregators, SEO/GBP, etc. , coordinating with vendors and channel specialists to address gaps and opportunities.
• Collaborate with vendors and internal team members to ensure timely execution of campaigns and initiatives. 

Investigative and Strategic Work

• Conduct deeper investigative work: competitive research, customer experience, and website and content analysis.
• Identify opportunities for channel reallocation, budget adjustments, or new initiatives and bring recommendations to the team review.
• Support larger cross-functional initiatives and projects as needed.
• Stay current on platform updates and industry trends that affect home services marketing performance.

What You Don't Own

• Channel execution. We leverage agency partners and contractors to support the execution.
• Budget decisions. Those go through Marketing Leadership as well as P&L and accounting work.
• The filter for anything that lands on your plate: does this directly serve lead generation or operator relationship health in my accounts? If not, it's probably not yours.

Requirements

• 3+ years of marketing experience in home services (plumbing, HVAC, electrical) with direct exposure to Google Ads, LSA, and local search performance or 5+ years multi-location or franchise marketing with demonstrated accountability to lead volume or revenue outcomes, not just campaign execution.
• Proven experience working across a portfolio of brands or locations simultaneously, each with its own market dynamics and stakeholders.
• Enough channel fluency to diagnose a performance problem, route it to the right person, and follow through to resolution — you don't need to run the accounts, you need to know what's happening in them.
• Strong analytical skills with the ability to identify trends, flag anomalies, and connect data to business outcomes.
• Excellent written and verbal communication skills, with the ability to present data and recommendations clearly to non-marketing audiences including OpCo GMs and office leads.
• Self-directed and comfortable working independently in a structured, remote environment.
• Exceptional organizational and project management skills; ability to manage multiple OpCos and initiatives without being told what to prioritize.
• Bachelor’s degree in Marketing, Communications, Business, or a related field preferred.

Preferred

• Hands-on experience with ServiceTitan, including pulling Campaign Summary Reports and interpreting booking rate and lead data by business unit.
• Experience with project management platforms (Smartsheet, Asana, or similar).

What Success Looks Like

• OpCo leads are at or above target across all sources, month over month.
• Issues are identified and escalated before they are raised externally.
• OpCo conversations are grounded in data with a clear recommendation attached.
• Monthly performance reviews are prepared, reviewed, and delivered on schedule.
• Marketing Leadership has clear, current visibility into assigned OpCos performance at all times.