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Home Flexible Job Board Marketing Operations Manager

$95,000–105,000/yr 37d ago

Marketing Operations Manager

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TERRA

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Summary

You will build and manage lead nurture and email campaigns while troubleshooting martech stack issues and campaign attribution. Additionally, you will maintain marketing dashboards and ensure data integrity across contact databases to optimize campaign performance.

Job Description

We’re looking for an all-star digital marketer to join our expanding Digital Strategy team. If you are passionate about martech, building campaigns from the ground up, helping others grow, and presenting your work, we want to talk. Strong candidates will have experience collaborating with fast-paced teams and using today’s top marketing technologies and tools to drive great results for one or multiple B2B organizations.

\n

WHAT YOU'LL DO

  • Build lead nurture and email campaigns inside our clients’ CRMs (HubSpot, Eloqua, Marketo, etc).
  • Troubleshoot issues related to clients’ martech stack, campaign attribution, and marketing data. 
  • Set up and launch email, social, paid, and organic marketing campaigns for clients.
  • Provide timely updates on campaign progress during internal and client-facing calls.
  • Coordinate campaigns and gather client feedback via Slack and email.
  • Build and maintain marketing dashboards, lead scoring systems, and goal and conversion reports that clearly communicate campaign performance.
  • Ensure data integrity by cleaning and maintaining contact databases and helping us source new leads.
  • Research products, services, and strategies to identify new opportunities to improve our own tech stack and approach.
  • Other digital marketing tasks, as assigned.

WHO YOU ARE

  • You have likely worked in financial services marketing and understand the difference between an offshore wirehouse and an independent advisor.
  • You understand intensely regulated industries and the responsibilities and challenges that come with marketing to their customers. 
  • You have deep experience building large, multichannel marketing campaigns and solving complex challenges related to martech implementation.
  • You know how to expertly leverage the latest and greatest marketing tools and technologies to build sophisticated campaigns that drive results (e.g., HubSpot, Salesforce/Pardot, Marketo, Eloqua).
  • You have experience building website analytics reports and sales and marketing dashboards in a variety of platforms (e.g., Google Data Studio & Sheets, HubSpot, Tableau).
  • You have a comprehensive understanding of what a marketing funnel is and how content, email, paid media, and sales intersect and work together.
  • You are an adept multitasker who can pivot quickly between tasks and adapt to shifting deadlines and client goals.
  • Your instinct is to take the initiative and solve problems as they arise.
  • Agency experience is strongly preferred.

PERKS & BENEFITS

  • 11 observed holidays + unlimited paid time off
  • Additional 4 mental wellness days per year
  • 100% company-funded health insurance premium, with dental and vision options
  • 401(k) plan to help save for your future
  • Mostly remote work setup
  • Summer Fridays (office closes at 3:00 PM) and Fall/Winter/Spring Fridays (office closes at 5:00 PM)
  • Monthly wellness stipend and quarterly employee appreciation gift
  • One-time reimbursement for work-from-home equipment
  • Monthly team bonding sessions / happy hours
  • Pre-tax commuter benefits
  • The opportunity to join a dynamic, close-knit team that loves going to work with and for each other every day

\n$95,000 - $105,000 a year\n

About Terra

Terra is a digital marketing and creative agency built by an integrated and international team of content creators, strategists, designers, and developers. We help organizations reimagine and deliver their most ambitious digital projects and initiatives by acting as an extension of our clients’ teams and delivering exceptional online experiences, content, and marketing strategies.

Our team is innovative, tech-forward, and creative by nature. We are dedicated to pushing boundaries and staying ahead of the curve in today’s ever-evolving digital landscape. We believe in the power of collaboration and foster a work environment that encourages creativity and growth. And with a strong focus on work-life balance, we prioritize the well-being and career development of our team members. Finally, we are committed to promoting from within and offering meaningful opportunities for professional growth.

Terra is also an equal-opportunity employer.

We recruit, employ, train, compensate, and promote team members regardless of their race, religion, color, national origin, sex, disability, age, veteran status, or any other protected status (as required by applicable law).

Our top goal as an employer is to bring together a diverse mix of talented people who are excited to join our company, stay with Terra for a long time, and do their best work while they’re here. We take pride in the quality of the services and work we provide to our clients, and we know none of it is possible without the hard work and commitment of our passionate and creative employees.

About the company

TERRA

Terra is a leader in the Latin American digital market and continually seeks to simplify products to improve customer satisfaction. The company is in full transformation, with great growth opportunities in its three business pillars: Digital Services, Mobile and Advertising.

Mobile Services is the company's development motor and grew over 30% in 2015, compared to 2014. Currently, Terra is the leading integrator for mobile digital services throughout Latin America, connected to 50 carriers and with access over 500 million customers. The company continues to increase its digital service development capability, with product launches in the most in-demand verticals for customers, such as education, children, sports and jobs. In addition, Terra has a content and app download store in eight countries in the region and agreements with major app developers in the market that wish to distribute their services massively.
In Digital Services, Terra seeks to offer their customers the best experience, with the highest efficiency and performance in services and sales of its connectivity, education and entertainment product and services. To do so, it executes constant optimization of its channels from attraction to customer loyalty, based on quality and satisfaction.
In Advertising, Terra makes massive use of technology and Big Data, which provides users with a more personalized and customized, unique experience for clients and users. Especially in program sales, Terra has a consolidated value proposition, with a strong focus on mobile advertising.
With offices in major markets in Latin America: Buenos Aires (Argentina), Santiago (Chile), Bogota (Colombia), Mexico City and Monterrey (Mexico), Lima (Peru) and Miami (United States), Terra is based in Brazil with offices in Sao Paulo and Porto Alegre. The company offers its content and services to Brazil, Mexico, USA, Spain, Argentina, Chile, Colombia and Peru.

Founded

2000

Company size

51-200 employees

Industry

Information Services

Org type

Self-Owned

Headquarters

Milwaukee, Wisconsin

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About the company

TERRA

Terra is a leader in the Latin American digital market and continually seeks to simplify products to improve customer satisfaction. The company is in full transformation, with great growth opportunities in its three business pillars: Digital Services, Mobile and Advertising.

Mobile Services is the company's development motor and grew over 30% in 2015, compared to 2014. Currently, Terra is the leading integrator for mobile digital services throughout Latin America, connected to 50 carriers and with access over 500 million customers. The company continues to increase its digital service development capability, with product launches in the most in-demand verticals for customers, such as education, children, sports and jobs. In addition, Terra has a content and app download store in eight countries in the region and agreements with major app developers in the market that wish to distribute their services massively.
In Digital Services, Terra seeks to offer their customers the best experience, with the highest efficiency and performance in services and sales of its connectivity, education and entertainment product and services. To do so, it executes constant optimization of its channels from attraction to customer loyalty, based on quality and satisfaction.
In Advertising, Terra makes massive use of technology and Big Data, which provides users with a more personalized and customized, unique experience for clients and users. Especially in program sales, Terra has a consolidated value proposition, with a strong focus on mobile advertising.
With offices in major markets in Latin America: Buenos Aires (Argentina), Santiago (Chile), Bogota (Colombia), Mexico City and Monterrey (Mexico), Lima (Peru) and Miami (United States), Terra is based in Brazil with offices in Sao Paulo and Porto Alegre. The company offers its content and services to Brazil, Mexico, USA, Spain, Argentina, Chile, Colombia and Peru.

Founded

2000

Company size

51-200 employees

Industry

Information Services

Org type

Self-Owned

Headquarters

Milwaukee, Wisconsin

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