Marketing Operations Manager

Overview

We're looking for a Marketing Operations Manager to own the operational backbone of PowerPlan's marketing engine. As an individual contributor, you'll ensure marketing programs run reliably, data flows cleanly from first touch through revenue, and leadership can clearly see what's working and why.

You'll work hands-on in Salesforce, Pardot / Account Engagement, GA4, and WordPress, owning the email, MQL, automation, and nurture-program levers that drive pipeline. This role is one of three interconnected hires forming the backbone of our lead-to-revenue process — you own the marketing side, defining what gets measured, how leads flow, and what triggers a stage change, while Revenue Operations and our Salesforce Business Systems team build and support the rest.

Responsibilities

Success will be measured by how reliably your campaigns run, how clean your MQL-to-SQL handoffs are, and how much leadership trusts the dashboards you build to make GTM decisions.

• Standardize campaign execution in Pardot / Account Engagement, turning ad hoc builds into a repeatable process with reusable templates.
• Own MQL-to-SQL handoffs in Salesforce, with documented scoring rules, consistent routing, and clear attribution.
• Build the dashboards that separate meaningful metrics from vanity metrics across Salesforce, Pardot, and GA4.
• Keep the WordPress website campaign-ready, with pages, forms, and landing pages that convert and track cleanly.
• Manage SEO and paid search agency performance, tracking spend and pipeline contribution against clear KPIs.
• Identify and enable AI capabilities across the martech stack to improve optimization and reporting.

Qualifications

• 3-5 years of experience in marketing operations or marketing technology in a B2B environment.
• A generalist background — you've owned multiple pieces of the marketing tech stack rather than one narrow specialty.
• Salesforce experience is required for this role.
• Certification in Pardot / Account Engagement.
• Power-user fluency in Salesforce and Pardot / Account Engagement, including lifecycle management and reporting.
• Strong analytical skills, including the ability to distinguish meaningful metrics from vanity metrics.
• Experience working with agencies across SEO, paid search, and analytics.

Preferred

• Comfort working directly in WordPress for pages, forms, and landing pages.
• A demonstrated mindset focused on accuracy, scalability, and continuous improvement.

PowerPlan is an EOE

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Please note that this is a hybrid role that involves a combination of onsite work from our corporate office as well as work from home. While we strive to accommodate flexible working arrangements when sensible, there will be times when onsite work is required. This could include scheduled office days, team meetings, client meetings, or special events.