Marketing Lead (m/f/d)

Berlin,London,New York, EMEA Remote
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Hello👋I am Tim, CEO and Co-Founder at Kayzen, and I am now looking for a Marketing Lead to join our team 🙌

In this role, you will be leading all aspects of marketing at Kayzen, sharpening our positioning as a leading, performance-focused DSP for CTV and mobile app advertising. But wait, you have not heard of Kayzen before? 😃 

Kayzen is a mobile demand-side platform (DSP) dedicated to democratizing programmatic advertising. We enable leading apps, agencies, media buyers, and brands to run programmatic customer acquisition, retargeting, and brand performance campaigns through our self-serve and managed service options. Built on the three core pillars of performance, transparency, and control, Kayzen powers the world’s best mobile marketing teams with bespoke solutions that fuel business growth and deliver a competitive advantage. With an unprecedented scale of 300B+ daily ad requests from 1.6B+ unique users worldwide, we serve up to 1B+ ads per day in 180 countries. Kayzen is accessible through our APIs and user interface.

The Team

You will be part of the GTM (Go To Market) group, working with a carefully selected, diverse and globally distributed team spanning customer success, sales & business development, product and more functions. We are highly motivated and aligned in our quest to disrupt the multi-billion dollar mobile and CTV ad-tech industry. 

The Role

Your role requires a deep understanding of the advertising technology industry with its various actors, such as advertisers, agencies, ad platforms (DSPs, SSPs, Measurement, etc). Kayzen offers a leading technology platform used by a diverse set of customers (multiple ICPs: Apps, Agencies, Media Buyers) who aim to get performance outcomes from ad campaigns running on CTV and mobile apps. The unifying element of our customers is that they choose Kayzen for our ability to deliver measurable results while giving them full transparency and control. Whether the outcomes they look for are app installs, new customers, purchases and repeat purchases or upper funnel goals like engagement and brand lift. The main geographic market focus is on Europe and the US. The Kayzen team members, customers, partners and vendors you will interact with are primarily based in Europe and the US. You will be responsible for taking over and growing a lean and highly effective team covering all aspects of our marketing: demand generation, growth, product marketing, content, CRM, sales enablement, partnerships and events. You will be reporting to Tim (CEO) or another executive leader.

Responsibilities

• Work closely with the C-Suite to develop and execute GTM strategies for growing our business with our target ICPs
• Translate Kayzen's vision and positioning into a strong narrative that creates a unique positioning and speaks to our future customers' needs & wants
• Own the brand voice end-to-end. Define positioning, messaging, and narrative frameworks that turn product features into stories customers actually remember and repeat
• Build and maintain strong relationships with industry contacts such as partners, select key customers and suppliers, and multipliers who can help us amplify our message
• Predictably and systematically grow our inbound leads and MQL (Marketing Qualified Leads), using effective demand generation approaches (for example, through growing the user base our free kAI Explorer AI Agent)
• Deeply empathise with existing and prospective clients to understand their needs and perspectives, analyze and understand industry trends and translate that into building best-in-class messaging and positioning for Kayzen
• Ownership and effective use of our suite of marketing tools and systems, such as Hubspot, Wordpress, Claude AI, Fin.
• Build a lean but high performing team of marketing specialists focused on driving measurable revenue growth

Requirements

• Minimum of 5 years of experience in the mobile or CTV advertising technology field
• Demonstrated track record of growing a scale-up with strong marketing execution in a previous role is a big plus
• Excellent command of the English language, both in writing and speaking
• Strong prioritization skills with ability to multitask and adapt to changing priorities
• A genuine Passion for the advertising technology sector
• A preference for working in a fast-paced, dynamic, and international environment and experience working with (hybrid) remote teams
• Strong collaboration skills aligning vision and execution roadmap cross-functionally with other leaders (peers) in the organization
• Previous experience with public speaking on industry events is a plus 
• Previous experience building a community led demand generation engine is a plus
• Demonstrated ability to leverage AI tools as a productivity accelerator for day to day work and a strong motivation to continue building your AI-first execution toolset 

What do we offer?

• Direct access to top management and an extremely “visible” role
• Exceptional career growth and learning opportunity
• A unique opportunity to be part of an experienced team of industry experts and entrepreneurs who bring massive change to the Adtech market
• A fun, driven, and multinational team located across Germany, India, UK, Argentina, Ukraine, Spain  and many more countries
• A flexible work-from-home arrangement
• A 500-dollar home-office setup budget
• A 1000-dollar annual learning and development budget