Marketing Coordinator Intern - Summer 2027
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Swank Motion Pictures
MO
Summary
The intern will support the development of go-to-market strategies for new content initiatives by identifying target segments and researching potential buyers. They will also assist in creating digital marketing campaigns, tracking performance metrics, and collaborating with the sales team on lead generation.
Job Description
Major Hollywood and independent movie studios have appointed Swank Motion Pictures, Inc. as their exclusive licensing and distribution partner to offer their box-office hits for public performance in non-theatrical markets (markets outside theaters). Swank represents Walt Disney Pictures, Warner Bros., Sony Pictures, New Line Cinema, Lionsgate, MGM, and many more!
We are seeking a Marketing Coordinator Intern to join our team this summer. This role will focus on supporting the development and refinement of a comprehensive go-to-market strategy for a new content initiative designed to appeal to a broad range of audiences across multiple markets. The intern will play a hands-on role in identifying buyers, defining target segments, and exploring the best marketing channels (with a focus on digital strategies). Working alongside our Marketing team and in collaboration with a Sales Intern, this position will provide real-world exposure to campaign development, lead generation, and multi-market outreach.
Responsibilities:
- Research and profile buyers in target markets
- Segment audiences and identify key decision-makers
- Build a database of potential leads aligned with sales outreach
- Assist in shaping a go-to-market plan for packaged film offerings
- Recommend best practices for targeting each segment across digital platforms
- Contribute ideas for content marketing, events, and campaigns
- Support creation of targeted email cadences, landing pages, and social campaigns
- Help with digital ad recommendations (LinkedIn, Meta, etc.)
- Track digital engagement and provide reporting on campaign performance
- Partner with the Sales Intern to align marketing efforts with prospect outreach
- Share qualified leads and insights from research and campaigns
- Assist in collecting testimonials and success stories from pilot customers
- Help define value messaging and refine through insights, research, and customer feedback
- Strong research, analytical, and communication skills
- Interest in digital marketing (email, social, paid ads, content marketing)
- Highly organized, detail-oriented, and proactive
- Familiarity with CRM or sales tools (HubSpot, Zoho, Apollo, Clay) a plus
- Current undergraduate student pursuing Marketing, Communications, Business, or related degree
Educational Requirements
- Minimum 3.0 GPA
- Pursuing a Bachelor’s Degree
- Current Junior status student
- Company sponsored volunteer & community outreach opportunities
- Organizational growth potential through our company sponsored trainings
- Hybrid work schedule with on-site work Monday through Thursday and the option to work from home on Fridays, subject to change based on evolving business needs and priorities
- Formalized internship with Manager and Mentor guidance
- EOE, including disability/vets
Founded in 1937, Swank Motion Pictures, Inc.® is a successful, growing business privately owned by the Swank family and led by Tim Swank, Chairman. Headquartered in St. Louis, MO, Swank also houses an office in Paris, France. Swank is the world's largest non-theatrical distributor of motion pictures for public performance and the acknowledged leader in the field.
Swank Motion Pictures provides both public performance licensing rights and licensed movies to numerous non-theatrical markets, including worldwide cruise lines, U.S. colleges and universities, K-12 public schools and libraries, American civilian and military hospitals, motor coaches, Amtrak trains, correctional facilities and other markets such as parks, art museums and businesses.
Founded
1937
Company size
51-200 employees
Industry
Entertainment Providers
Org type
Privately Held
Founded in 1937, Swank Motion Pictures, Inc.® is a successful, growing business privately owned by the Swank family and led by Tim Swank, Chairman. Headquartered in St. Louis, MO, Swank also houses an office in Paris, France. Swank is the world's largest non-theatrical distributor of motion pictures for public performance and the acknowledged leader in the field.
Swank Motion Pictures provides both public performance licensing rights and licensed movies to numerous non-theatrical markets, including worldwide cruise lines, U.S. colleges and universities, K-12 public schools and libraries, American civilian and military hospitals, motor coaches, Amtrak trains, correctional facilities and other markets such as parks, art museums and businesses.
Founded
1937
Company size
51-200 employees
Industry
Entertainment Providers
Org type
Privately Held