Marketing Automation Specialist

Job purpose                                       

The Marketing Automation Specialist supports the day-to-day execution and maintenance of BELAY’s marketing technology and automation systems. This hands-on role builds and maintains workflows, emails, forms, lead handoffs, and other automated processes while helping ensure marketing data and assets are accurate, organized, and reliable.

The Marketing Automation Specialist partners across Marketing, Sales, and Service Line teams to implement changes, troubleshoot issues, maintain marketing technology, and support scalable growth. This role works closely with Marketing Operations, Marketing Data, MarTech, Creative, and Paid Media partners to support system integrations, reporting accuracy, and conversion tracking.

Essential Functions                                      

As a BELAY Corporate Team member, you will professionally represent the company in all virtual and in-person interactions. You are expected to exemplify our mission, vision, and core values while fostering a collaborative and positive team environment.

Data Architecture and Asset Hygiene

• Maintain and administer thelar HubSpot data model, including lifecycle stages, contact and company properties, custom objects, and the relationships between them, escalating structural issues  as needed.
• Remediate and help prevent structural data issues by maintaining naming conventions and property governance standards.
• Run recurring data quality audits covering duplicates, and retired items in our platforms—Paid Ads, Organic Social, Asana, etc. 
• Systematically audit and organize channels, platforms, and MarTech so tools and reporting can rely on clean data.
• Monitor and QA workflows and automations within techstack to ensure they are functioning correctly, troubleshooting errors or unexpected behavior as needed.

Platform Execution

• Build, test, QA, and maintain automations, workflows, forms, emails, and related technical processes across HubSpot and the broader MarTech stack.
• Implement and maintain behavioral intent tiering to support audience segmentation based on demonstrated intent and engagement.
• Identify and reconcile discrepancies between HubSpot and Salesforce, escalating structural synchronization issues as appropriate.
• Support conversion tracking and email deliverability, including list health, suppressions, and send QA.
• Partner with AEO and SEO owners to translate evolving strategies into tactical execution.
• Troubleshoot systems, data, and technical processes to identify issues and implement effective solutions.

Production Support

• Support channel owners with landing page builds, publishing, tagging, testing, and technical setup for evolving AEO and SEO initiatives.
• Execute established processes consistently, document procedures, and identify opportunities for automation and process improvement.
• Support additional marketing operations projects as assigned.

Continuous Learning & Process Improvement:

• Build and maintain proficiency across HubSpot, Meta, Google, Asana, and other internal marketing tools.
• Leverage AI tools appropriately to support research, troubleshooting, documentation, and workflow efficiency.
• Demonstrate resourcefulness in researching solutions, troubleshooting issues, and documenting learnings for future use.
• Identify opportunities to improve, standardize, or automate recurring processes.

Minimum Qualifications                                  

• 3+ years of experience in marketing, marketing operations, coordination, administration, or a related role.
• 2+ years of hands-on experience with HubSpot.
• Experience executing detail-oriented processes with a high degree of accuracy.
• Strong written communication and documentation skills.
• Demonstrated ability to learn new systems and processes and execute work independently.

Preferred Qualifications                                  

• Experience with Meta Ads Manager, Google Ads, Asana, or comparable marketing technology platforms.
• Experience with data cleanup, migration, list management, or data governance.
• Familiarity with AI tools for research, documentation, or workflow automation.
• Experience supporting marketing automation, paid media, marketing operations, or project management initiatives.

Skills & Competencies                                

• Strong attention to detail and commitment to accuracy.
• Resourcefulness and persistence in troubleshooting and resolving issues.
• Strong organizational and follow-through skills.
• Ability to manage repetitive, detail-oriented work consistently and effectively.
• Ability to learn new tools, systems, and processes quickly.
• Collaborative and receptive to feedback, with the ability to work effectively across teams.
• Strong written communication and documentation skills.

Working Conditions                                    

BELAY is a remote-first organization. This role requires a dedicated home office, regular use of virtual collaboration tools, and a work schedule that aligns with business needs and BELAY's core collaboration hours. Occasional travel or flexibility outside standard business hours may be required based on the role.

Physical Requirements                                    

• Prolonged periods of sitting and computer use.
• Frequent participation in virtual meetings.
• Ability to communicate effectively through video conferencing, email, and phone.
• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.

Direct Reports                                  

None

Disclaimer                                

This job description is intended to describe the general nature and level of work performed by individuals assigned to this position. It is not intended to be an exhaustive list of all responsibilities, duties, or qualifications. Responsibilities may change from time to time based on business needs, and team members may be assigned additional duties as needed.

Equal Employment Opportunity                                 

BELAY is an Equal Opportunity Employer. We are committed to creating an inclusive environment for all employees and applicants and do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, genetic information, veteran status, or any other protected status under applicable law. 

Legal Disclosures

Pay Range: $60,000–$70,000 annually, based on experience and qualifications.

Starting Pay Range: Starting pay is determined within the full base pay range above, based on experience and qualifications.

Other Types of Pay: None.

Health Insurance: Medical, dental, vision, life, and disability insurance are available to eligible employees. BELAY covers 70% of employee premiums and 65% of dependent premiums for medical, and 70% of employee premiums for dental and vision. Company-paid life insurance ($15,000 coverage) and short-term/long-term disability coverage (STD: 60% of weekly earnings up to $1,500; LTD: 60% of monthly earnings up to $10,000) are provided at no cost to full-time employees.

Retirement Benefits: 401(k) plan through Vanguard, with a 4% discretionary employer match. Employees are eligible after 90 days of employment.

Paid Time Off: Full-time (40 hr/week) employees receive 15 days of PTO annually; full-time (30 hr/week) employees receive 12 days. Additional PTO is awarded at 3- and 5-year tenure milestones.

Paid Holidays: 12 paid holidays annually (New Year’s Day, Martin Luther King Jr. Day, President’s Day, Good Friday, Memorial Day, Independence Day, Labor Day, Thanksgiving Day, Day After Thanksgiving, Christmas Eve, Christmas Day, and one floating holiday of the employee’s choosing).

Paid Sick Leave: Full-time employees’ PTO accrual generally satisfies state and local paid sick leave requirements in the states where BELAY hires. BELAY follows all state specific requirements.

Method of Application: Apply online via the link provided in this posting.

Application Window: The posting will remain open until filled.

Contact Information: Questions regarding this posting may be directed to [email protected].

EEO Statement: BELAY is an Equal Opportunity Employer. We are committed to creating an inclusive environment for all employees and applicants and do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, genetic information, veteran status, or any other protected status under applicable law.

Location Requirements:

This role is remote within the U.S. However, due to employment and tax compliance considerations, we are currently unable to hire employees in the following states: California, New York, Illinois, Oregon.