Marketing and Social Media Specialist

Job Description: Emerald Tree & Shrub Care is seeking a dynamic Marketing & Social Media Specialist to drive our online presence, connect with clients, and share our commitment to sustainable and organic practices. The ideal candidate will have a passion for storytelling, a keen eye for photography, and a strong understanding of digital marketing strategies. This role combines creativity with community engagement to promote our services and values across various platforms.

Key Responsibilities: 

• Social Media Content Creation:
  • Capture photos and videos on-site at job locations to share the transformation and beauty of our work.
  • Create and schedule engaging posts on Facebook, Instagram, LinkedIn, TikTok, and Twitter. Content should focus on daily, seasonal, and weekly activities, highlighting the expertise and dedication of our team.
  • Highlight employees in their roles, recognizing their contributions and fostering a sense of community.
  • Showcase customer properties and efforts, emphasizing the care and attention we provide in maintaining these spaces.
  • Promote customer testimonials and manage a process for gathering and showcasing reviews across platforms.
• Community Engagement:
  • Engage with clients online, encouraging feedback, answering inquiries, and fostering a two-way conversation.
  • Highlight what sets Emerald Tree & Shrub Care apart—our commitment to sustainable, organic products, and our mission to create a harmonious relationship with clients, employees, and nature.
  • Develop content that communicates why Emerald Tree & Shrub Care is a great place to work, helping to attract new talent.
• Website & Content Updates:
  • Update the company website at least once a month with seasonal tips, environmental changes, and relevant updates to keep the community informed and engaged.
• Event & Community Outreach:
  • Coordinate and attend promotional events, such as fundraising events, garden clubs, libraries, and other speaking engagements.
  • Set up and manage booths at community events, representing Emerald Tree & Shrub Care and building relationships with current and potential clients.
  • Promote and foster strategic partnerships with key industry players, including landscape contractors, builders, architects, cemeteries, golf courses, and universities.

Qualifications: 

• Proven experience in social media management, content creation, and digital marketing.
• Strong photography and videography skills, with the ability to capture compelling content on-site.
• Excellent communication skills, with a knack for storytelling and engaging audiences.
• Ability to work independently and as part of a team, with a willingness to be on-site and in the office as needed.
• A passion for sustainability and the environment, with a desire to promote these values through creative content.

This description encompasses the key tasks and expectations for the role while focusing on the specific needs and goals of Emerald Tree & Shrub Care. It outlines the balance between flexibility, creativity, and community engagement that will be crucial to the role's success.

Competitive Compensation - $40,000-$60,000 based on experience. Apply now by sending your resume and let’s grow together!