Marketing Activation Specialist
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SHUR-CO
Yankton, SD, US
Summary
This role is responsible for executing day-to-day marketing work across digital and channel touchpoints, ensuring accuracy, consistency, and timely delivery of sales promotions and communications. Key duties include deploying email campaigns, managing social content, updating website content, and assembling sales tools in support of product priorities and sales efforts.
Job Description
Job DetailsJob Location: Yankton, SD 57078Job Shift: Day Shift
Job Title: Marketing Activation Specialist
Location: Yankton,SD | Full-time
About the Role
Shurco is seeking a Marketing Activation Specialist who takes ownership of executing day-to-day marketing work and ensuring it is delivered accurately, consistently, and on time. This role plays an integral part in executing sales promotions and communications—ensuring they are delivered quickly and reach target audiences at the right time.
In this hands-on role, you’ll support product priorities and sales efforts by deploying email campaigns, social media, and channel partner communications using established messaging and content. You’ll work closely with Product, Sales, and Marketing to turn direction and available materials into clear, actionable deliverables.
You’ll operate within evolving systems and processes, with the opportunity to contribute to how marketing execution continues to improve over time. This position is ideal for someone who is highly organized, detail-oriented, and dependable—someone who can manage multiple priorities, follow through, and keep critical work moving to support sales.
You’ll be part of a collaborative marketing team that leverages diverse strengths to produce stronger work, hold each other accountable, and celebrate wins together.
Key Responsibilities
Marketing Execution & Coordination
Execute day-to-day marketing work across digital and channel touchpoints based on established priorities and direction
Coordinate timelines, assets, and stakeholders to ensure work is completed on time and accurately
Maintain consistency and quality across all deliverables, ensuring adherence to Shurco brand guidelines
Digital, “Go-live” Execution
Publish and update website content in support of campaigns, promotions, and product launches
Execute email campaigns and post social content using approved messaging and templates
Ensure accuracy and timely delivery across all digital touchpoints
Maintain lists to support targeted communication
Sales & Channel Support
Assemble and maintain sales tools and materials (sell sheets, presentations, product information) using existing content
Partner with Sales to ensure materials are accurate, up to date, and easy to use
Support development and execution of the promotions calendar with Sales
Execute marketing communications and materials for channel partners
Support partner promotions and ensure consistency across partner-facing materials
Product & Launch Support
Execute marketing deliverables in support of product launches using provided messaging and materials
Coordinate with Product and Marketing Communications to ensure materials are delivered on time
Support rollout of materials across sales and channel touchpoints
What You Bring
3–6+ years of experience in marketing, product marketing, or sales support roles
Experience executing email campaigns and supporting digital marketing efforts
Social media campaigns and content scheduling
Strong organizational and project management skills with attention to detail
Ability to manage multiple priorities and follow through on deadlines
Clear communication skills and a proactive, execution-focused mindset
Comfortable working in a hands-on environment that includes manual processes and evolving systems
Takes pride in accuracy, follow-through, and getting work completed with the tools available
Experience in B2B, industrial, or channel-driven environments is a plus
SAFETY
Always follow all safety directives and protocols and help identify potential hazards or violations that should be addressed to ensure personnel and facility safety are maintained.
QUALITY
Along with every other member of our team, always be cognizant of overall performance in every aspect of our business and help maintain a constant focus on quality assurance and continuous quality improvement.
Other Duties as Assigned:
This job description is not intended to be all-inclusive. The employee may be required to perform other related duties to meet the ongoing needs of the organization. Shur-Co LLC is an equal opportunity employer and encourages candidates of all backgrounds to apply.
Qualifications
