Manager, Lifecycle Marketing

About the role

AgelessRx's Manager of Lifecycle Marketing is responsible for the development and implementation of comprehensive end-to-end lifecycle marketing strategies to maximize customer lifetime value by optimizing the customer journey.  

Working closely with a variety of teams, including the Product, Engineering, Customer Experience, and Data & Analytics, they will develop lifecycle marketing strategies and campaigns across various channels that will improve customer engagement and retention. The Manager of Lifecycle Marketing will report findings to key stakeholders to assist leadership in making data-driven decisions by analyzing campaign performance to identify areas of improvement and communicate meaningful insights. The Manager of Lifecycle Marketing will be responsible for delivering outcomes on CRM, leading to growth and retention. 

What you'll do

Strategy Development 

• Own and optimize lifecycle marketing strategies, including customer onboarding, engagement, retention, and reactivation across various channels such as email, SMS, customer portal, and other relevant touch points to deliver outcomes.  

• Oversee and execute end-to-end email marketing execution from briefing, copywriting, graphics, competitor analysis, audience list pull, email build, and deployment to email performance and metrics reporting. 

• Understand the brand positioning, writing punchy, on-brand email copy for timely execution. 

• Assist marketing leaders in developing a roadmap for customer segmentation, messaging, campaign management, and triggered communications throughout the customer lifecycle. 

• Collaborate with cross-functional teams to align lifecycle marketing initiatives with overall business objectives. 

• Oversee email marketing agency to develop, implement, and monitor triggered email journeys and promotional campaigns. 

• Work closely with marketing team members including copywriters, graphic designers, and cross-functional teams to support expedited implementation of email journeys. 

• Maintain an understanding of industry trends and best practices in CRM, loyalty, and e-commerce, and develop innovative strategies and campaigns to enhance customer experiences and increase revenue.   

• Work closely with Customer Experience team to ensure a best-in-class patient experience, creating and optimizing automated email journeys to increase conversions and drive customer retention. 

• Oversee CRM from a data-driven perspective, analyzing conversions, analytics, retention, optimizations, and testing opportunities. 

• Create and maintain a testing roadmap across key lifecycle elements (subject lines, CTAs, creative, messaging, segments, send times, etc.) and turn results into actionable insights 

Campaign Management  

• Develop, implement, and monitor multichannel marketing campaigns across a range of customer lifecycle stages, including retention, nurture, prospect, and lead generation.  

• Implement strategies to increase customer retention and foster loyalty, such as loyalty programs, segmented communication strategies, and reward programs for repeat purchases.

• Analyze areas of opportunity for strategic optimizations that will increase revenue, improve conversions, boost retention, and increase sales, while supporting the overall brand experience 

• Execute campaigns directly within Braze, owning the end-to-end setup of journeys, segments, triggers, and reporting with minimal engineering support.  

Data Analysis and Insights 

• Provide analysis of key metrics as part of the evaluation, optimization, and benchmarking process, in partnership with cross-functional teams; generate and communicate meaningful insights to key stakeholders in order to assist them in making more informed and data-driven decisions. 

• Analyze customer data to identify opportunities for personalization, behavioral targeting, and interventions tailored to specific lifecycle stages. 

• Have a data-driven mindset to optimize underperforming and reiterate optimized email journeys to continuously improve performance across various lifecycle stages. 

Qualifications

• 4 years of experience in marketing with a focus on lifecycle marketing (ideally through transformation, growth or rebuild) 

• Experience with marketing automation platforms, CRM systems, email marketing tools, and analytics software to interpret results. Preferably experience with Braze. 

• Extremely organized with an ability to prioritize and self-manage 

• Demonstrated success in loyalty strategies, retention, and sales growth 

• Experience developing efficient and effective end-to-end journey/campaign strategies 

• Familiarity with the health tech industry and knowledge of best practices and emerging trends in lifecycle marketing 

• Hypothesis-led and data-driven in all marketing intent. Comfort with numbers and analytics required.  

• Strong product skills, and the ability to understand and contribute to cross-functional discussion and planning around efforts to increase activation, reduce churn and improve conversion