Manager, Digital Strategies

Overview

Since 1972, Covenant House has served and advocated for youth and young families experiencing homelessness, human trafficking, and exploitation. Our overarching goal is to end homelessness among youth and young families by helping them achieve housing stability, heal from trauma, tap into their innate resilience, and hone their interests and skills to forge new pathways to independence. This work is carried out across Covenant House sites in 34 cities in the US, Canada, Mexico, Guatemala, and Honduras.

About the Role

The Manager, Digital Strategies (internal title: Manager, Integrated Marketing) is responsible for the successful monitoring and deployment of Covenant House International’s (CHI) approved acquisition and growth investments as well donor retention strategies for CHI’s digital channels. This role will assist in driving innovation and advancing brand awareness for the Covenant House mission.

Reporting to the AVP, Integrated Marketing, you will help advance a fully integrated, audience-based, omni-channel program focused on brand engagement and revenue generation.

Essential Duties and Responsibilities

Project Management

• Manage the daily operation and deployments of CHI’s digital footprint in partnership with agency partners including but not limited to Asana management, content stewardship and overall project management of campaign life cycles

• Contribute to and help shape annual strategies for expansion of constituent base to maximize revenue and file growth in the digital space across the organization

• Maintain relevant revenue and expense budget trackers for all digital programs

Audience Development

• Assist in the deployment of segment-specific donor journeys and maintains internal documentation of all donor journeys

• Help deploy overall response to emergent fundraising opportunities and crises, pivoting operations as needed to ensure that the department conducts effective rapid response marketing and fundraising

• Research and propose innovative approaches and investments for testing consideration, and maintain archive of pilot testing KPIs

Channel Integration

• Assist in the execution of integrated marketing campaigns via all relevant communication channels.

• Serve as CHI project manager for all digital campaigns deployed

• Prioritize integrated cross-channel communication by following departmental annual plan and budget constraints, and responding to emergent needs as required

• Work closely with internal teams and vendor partners to ensure timely and accurate execution of new donor and lead on-boarding and conversion programs

Required Knowledge, Skills and Abilities

• Familiarity with all aspects of fundraising principles and practices; knowledge of annual giving/direct mail, print production, telemarketing, digital marketing, joint allocation of funds, and basic analytical principles

• Ability to partner with teams to facilitate quantitative, data‑driven approaches, including comfort with in‑depth fundraising data, reporting, budgets, and forecasting

• Strong facilitation and collaboration skills

• Commitment to goal attainment, high initiative, and the ability to motivate and engage donors.

• Excellent oral and written communication skills, strong organizational skills, and attention to detail

• Demonstrated ability to work with a high degree of autonomy and accountability, while also being an effective team player

• Ability to develop and execute creative and effective solicitation strategies and generate enthusiasm for them among team members

• Excellent time management and prioritization skills

Required Qualifications

• Minimum of three years of project management experience in the digital space, ideally within a nonprofit organization focused on social impact, including the development and implementation of direct marketing activities

• Experience working directly on or collaborating regularly with channel programs such as face‑to‑face, telemarketing, direct mail, and digital channels

Preferred Knowledge, Skills, Abilities and Qualifications

• Bachelor’s degree

• Diverse fundraising experience working with both mass‑market and other audiences, with a strong understanding of both one‑to‑many and high‑touch fundraising approaches

Travel Requirements

• Ability to travel once per year to New York City in early October for our annual in-person traditions 

• Ability and willingness to travel to various site and office locations up to 10-15% of the time
  

Our Community

Our critical mission demands that we have all voices at the table. A team of diverse people, perspectives, and experiences is smarter, stronger, and more effective for our young people. At Covenant House, every team member is valued, respected, heard, and supported, and we welcome honest and courageous self-reflection on any aspects of our work that are based on biased or outdated viewpoints. We deliberately create opportunities for our staff to grow and thrive.

Covenant House International is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind: CHI is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at CHI are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, belief, sex, sexual orientation, gender identity, national origin, veteran status, family or parental status, disability status, or any other status protected by the laws or regulations in the locations where we operate. CHI will not tolerate discrimination or harassment based on any of these characteristics and encourages all qualified applicants to apply.

If you have a disability or medical condition and need a reasonable accommodation, such as an ASL interpreter or a different interview format, or if you have physical accessibility needs, let us know. Contact us at 1-929-502-2521, Monday through Friday, 9 a.m. to 5 p.m., Eastern Time or email us at [email protected].