Leasing & Marketing Manager

Job Details: Job Location: Tampa - Tampa, FL, Position Type: Full Time (30+ hours per week), Education Level: High School, Salary Range: Undisclosed, Travel Percentage: Negligible, Job Shift: Day - Including weekends, Job Category: Sales & Marketing, Location: Property - Onsite
Company: B.HOM Student Living
Reports To: General Manager

Who We Are

At B.HOM Student Living, we are more than just a property management company—we create communities where people thrive. With a growing national footprint, we are building something special and looking for driven individuals who want to grow with us.
We live our core values every day:

People-First Service
Accountability
Empowerment
Grit & Perseverance
Diversity, Inclusion & Belonging

Position Summary

The Leasing and Marketing Manager is responsible for leading the leasing and marketing strategy for the community, driving occupancy, revenue, and resident retention. This role oversees leasing execution, marketing initiatives, and team performance, ensuring alignment with company standards and achievement of property goals.

What You’ll Do

Leasing & Sales Leadership

Lead all leasing activities including tours, sales calls, and closing efforts
Ensure leasing goals, occupancy targets, and revenue objectives are achieved
Maintain high standards for tour experience and sales execution
Ensure model units and tour paths are always show-ready

Marketing Strategy & Execution

Develop and execute weekly, monthly, and annual marketing plans
Analyze market trends, university data, and competitive positioning
Adjust strategies to optimize traffic, conversions, and occupancy
Manage marketing channels, advertising sources, and content

Campus & Community Engagement

Build and maintain relationships with university departments and organizations
Identify and execute marketing opportunities tied to campus events and calendars
Coordinate outreach efforts including housing fairs, student events, and local initiatives

Team Leadership & Development

Assist General Manager with hiring, training, and coaching leasing team members
Develop training programs focused on leasing, touring, and customer experience
Manage leasing team schedules and performance expectations
Provide ongoing feedback and development support

Reporting & Analytics

Track and report on leasing performance, traffic, and conversion metrics
Conduct market research including enrollment trends and housing developments
Prepare and analyze reports to inform strategy and decision-making

Compliance & Administration

Review and approve leasing files for accuracy and completeness
Ensure adherence to company policies and leasing procedures
Maintain confidentiality and compliance with applicable regulations

Additional Responsibilities

Perform other duties as assigned to support property success

What We’re Looking For

Required Skills & Qualifications

Strong sales and leasing experience
Excellent communication and interpersonal skills
Strong organizational and time management abilities
Ability to manage multiple priorities in a fast-paced environment
Proficiency in Microsoft Office and marketing/social media platforms
Demonstrated leadership and team development skills
Ability to obtain any required state leasing license within required timeframe

Preferred Qualifications

Experience in student housing or multifamily property management
Familiarity with property management or CRM systems

Work Schedule

Primarily Monday–Friday
Extended hours, evenings, and weekends required based on leasing activity and business needs

Physical Requirements

Ability to walk the property and conduct tours regularly
Frequent use of computer and office equipment
Ability to communicate effectively in person, phone, and written formats
Occasionally lift up to 30 lbs.
Ability to travel locally and occasionally overnight as needed

Why Join B.HOM?

Competitive compensation + leasing and performance-based bonus opportunities
Comprehensive benefits package (medical, dental, vision)
401(k) with company match
12-weeks Paid Parental Leave
Company Paid Sabbatical Leave
12 company-paid holidays
Birthday holiday
Paid Time Off — Starting at 120 hours per year
Sick and safe time
Short and long-term disability insurance
Pet insurance options
Career growth opportunities within a rapidly growing organization
A people-first culture focused on development and success

Qualifications: B.HOM is proud to be an Equal Employment Opportunity Employer. We are committed to fostering an inclusive environment that celebrates diversity and empowers our team members to succeed. Compensation varies based on experience, location, and market conditions.