Kona Brand Ambassador
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Southern Crown Partners
Columbia, SC, US
Summary
The Brand Ambassador will promote Kona Big Wave products by engaging consumers through sampling, answering questions, and maintaining brand awareness at retail and on-premise locations. They are responsible for event execution, including setup, teardown, and building strong communication links with customers.
Job Description
Job Title: Kona Brand Ambassador
Reports To: Sales Director- OP
FLSA Status: Non-Exempt
Classification: Part-Time
Wage: $20.00 hourly
Job Summary: The Kona Brand Ambassador will promote and raise awareness around Kona Big Wave in retail stores and bars by providing samples, answering questions and discussing the product to support the Southern Crown Partners portfolio.
Key Responsibilities:
- Represent Kona Brewing at unique and varied special events and other activation activities.
- Create brand awareness and positive impressions of the product by engaging consumers through sampling/distributing product and demonstrating product features.
- Responsible for ensuring brand talking points are communicated effectively with consumers.
- Perform all duties associated with event execution.
- Ability to set-up/take-down, support supply runs, beer pouring, etc.
- Interface with the public, presenting Banded Peak Brewing Company beers and discussing in detail with guests.
- Formulate, develop, and maintain strong communication links with customers.
- Performs other duties as assigned
Required Skills & Qualifications:
- Must be 21 years of age or older
- Minimum 1–2 years of experience in hospitality, hospitality marketing, event marketing, brand promotion, or related fields
- Experience working with adult beverage brands, promotional staffing, or On-Premise accounts preferred
- Strong organizational and time‑management skills with the ability to meet weekly deadlines
- Excellent written and verbal communication skills
- Confident, professional demeanor with strong relationship‑building abilities
- Ability to work independently with minimal supervision
- Must maintain a valid driver’s license and have reliable transportation
- Comfortable with Microsoft Excel, PowerPoint, and digital reporting platforms
- Must be available to work evenings and weekends
- Ability and willingness to travel
- Possesses a valid driver's license in the state of residence while maintaining a good driving record, with reliable transportation.
- Represents SCP’s commitment to excellence through PARTNERS values.
- Must be able to successfully complete required Responsible Alcohol Training prior to executing events
- Significant experience in event marketing, demonstrations, sales, or retail/grocery is highly desirable
Physical Requirements:
- Must be able to lift and/or move up to 50 pounds continuously.
- Walking, Bending, Lifting, and Twisting continuously.
- Work occurs primarily in On-Premise environments such as bars, restaurants, hotels, stadiums, special events, and retail environments. This role may require working in variable temperatures, navigating crowded spaces, and performing extended physical activity including standing, lifting, and moving promotional materials.
Note: Job descriptions are not intended and should not be constructed to be exhaustive lists of all responsibilities, skills, efforts, or working conditions associated with a job. They are intended to be accurate reflections of those principal job elements essential for making decisions pertaining to compensation.
Southern Crown Partners is an equal opportunity employer that takes affirmative action to employ and advance in employment individuals without regard to race, color, religion, sex, national origin, protected veteran status, disability, sexual orientation, or gender identity.
The Fitzgerald Ice Company was founded in 1907 by John Henry Dorminy, Sr., as a manufacturer and seller of ice, coal, and gas with modest sales of Anheuser-Busch beer. For the first 43 years of existence, Fitzgerald Ice Company operated as a sole proprietorship by John Henry Dorminy. Mr. Dorminy incorporated the business in 1956 and named his son, John Henry Dorminy, Jr., as President. In 1970, another son, William J. Dorminy (Jim), was named President and General Manager of the company. William J. Dorminy, Jr. (Will), a grandson of the founder, joined the Company in 1995 as sales reached 937,000 cases and became President in 2005. Under his leadership additional distributorships and territories have been acquired, including Vidalia in December 2007, along with Savannah and Blackshear in October 2008. In December 2012, Southern Eagle acquired Pearlstine Distributors in Charleston, SC. This led to the merge of Southern Eagle Distributing and Crown Beverages in 2018 to become Southern Crown Partners. In 2019, SCP acquired properties in Sumter and Orangeburg, SC, in 2022 we acquired Better Brands Inc, in Myrtle Beach, SC and our most recent acquisition gained us Columbia and Greenville, SC territory! We remain one of the oldest continual Anheuser-Busch distributorships in the United States. Cheers!
Founded
1907
Company size
501-1,000 employees
Industry
Food and Beverage Services
Org type
Privately Held
Headquarters
Charleston, SC
The Fitzgerald Ice Company was founded in 1907 by John Henry Dorminy, Sr., as a manufacturer and seller of ice, coal, and gas with modest sales of Anheuser-Busch beer. For the first 43 years of existence, Fitzgerald Ice Company operated as a sole proprietorship by John Henry Dorminy. Mr. Dorminy incorporated the business in 1956 and named his son, John Henry Dorminy, Jr., as President. In 1970, another son, William J. Dorminy (Jim), was named President and General Manager of the company. William J. Dorminy, Jr. (Will), a grandson of the founder, joined the Company in 1995 as sales reached 937,000 cases and became President in 2005. Under his leadership additional distributorships and territories have been acquired, including Vidalia in December 2007, along with Savannah and Blackshear in October 2008. In December 2012, Southern Eagle acquired Pearlstine Distributors in Charleston, SC. This led to the merge of Southern Eagle Distributing and Crown Beverages in 2018 to become Southern Crown Partners. In 2019, SCP acquired properties in Sumter and Orangeburg, SC, in 2022 we acquired Better Brands Inc, in Myrtle Beach, SC and our most recent acquisition gained us Columbia and Greenville, SC territory! We remain one of the oldest continual Anheuser-Busch distributorships in the United States. Cheers!
Founded
1907
Company size
501-1,000 employees
Industry
Food and Beverage Services
Org type
Privately Held
Headquarters
Charleston, SC