Inbound Sales Strategist (Influencer Maketing)
Boost your chances before you apply.
The Shelf Influencer Marketing Agency
US
Summary
You will own the end-to-end inbound revenue process, from initial discovery calls to closing signed agreements. Additionally, you will design comprehensive influencer marketing programs tailored to brand goals and retail-specific activations.
Job Description
About the role
- This isn't a traditional inbound seat where your job is to convert warm leads with a deck and a smile. You'll own qualified inbound revenue end-to-end, from first discovery call to signed agreement, by combining strong sales instincts with real influencer marketing expertise.
- You'll think alongside brand teams, diagnose their actual business problems, and build program recommendations grounded in what's worked across our campaigns, not hypotheticals. The right person feels like a mini Head of Sales and Strategist, embedded directly in the inbound funnel.
What you'll do
Inbound revenue, start to finish
- Lead discovery, strategy framing, proposal alignment, and close. Maintain deal momentum from first conversation to signed agreement.
Program design, not just pitch decks
- Translate brand goals (retail launches, DTC awareness, conversion campaigns, retailer-specific activations, etc) into concrete influencer program recommendations: platform mix, creator tiers, content formats, measurement frameworks, and realistic timelines. You'll sound like someone who's built programs before, because you have.
Campaign fluency and case study depth
- Draw on deep working knowledge of past campaigns, retail-specific programs (Walmart, Sam's Club, Amazon, etc.), and real performance data to answer hard questions on the spot: "What would you do at this budget?" "Why this platform over that one?" "What's a realistic CPE for this format?"
Thoughtful, insight-driven follow-ups
- Keep deals moving with follow-ups that add value, refined scope, new data points, relevant case parallels, not just "circling back." You control the process.
Who Thrives Here
- This role is a strong fit if you've spent time inside influencer marketing as an account manager, brand partnerships, strategist, or program planner, and you've decided you want to be on the revenue side.
- You understand creator ecosystems, can speak fluently about platform dynamics (TikTok, Instagram, YouTube, emerging channels), and you've seen enough campaigns to know what separates a program that performs from one that just looks good on paper.
- You're energized by client conversations, comfortable leading strategic discussions with senior brand stakeholders, and you have the instincts to close mid-to-large deals with minimal oversight.
- You're also someone who looks for leverage using AI tools and modern workflows to sharpen your thinking
Qualifications
- Sales skills
-
- Consultative, curiosity-led discovery
- Strong deal qualification and control
- Comfort closing without a script
- Executive-level communication
- Domain fluency
-
- Influencer program strategy & design
- Creator tiering and platform nuance
- Retail-specific activation experience
- Measurement trade-offs and benchmarks
- Working style
-
- High ownership, low need for oversight
- Bias toward action and outcomes
- Comfortable being measured on revenue
- Leverages AI tools for operating efficiency
- Background
-
- Prior influencer marketing agency or brand side
- Account management or strategy background
- Experience with retail-driven programs a plus
- Proven track record converting senior buyers
Why this role
- If you've come up through the strategy or account management side of influencer marketing and you're ready to own revenue, this is the role where that transition makes sense.
- You'll work with ambitious brand teams, sell programs you can stand behind, and operate with real autonomy. You'll also influence how we sell, not just execute a playbook someone else built.
If you’re a strategic, outgoing seller who enjoys problem-solving, values efficiency, and wants real responsibility, we’d love to talk.
We Are The Shelf ✨ The Influencer Operating System for Modern ROI
Your ROI is now at the mercy of algorithms.
The old influencer playbook is dead. You can no longer buy guaranteed reach through follower counts, and traditional ads are increasingly punished by modern interest graphs. In today’s attention economy, if content isn’t engineered for the algorithm, it simply won’t get seen.
Attention must be engineered.
The Shelf is an award-winning influencer marketing agency and four-time Inc. 5000 honoree, pioneering data-first, interest graph influencer marketing.
Most brands updated tactics but not their operating systems. We rebuilt influencer marketing from the ground up to combine creative discipline with algorithmic rigor, stacking probabilities in your favor so campaigns compound ROI instead of falling off the algorithmic cliff.
⚡ The Influencer Operating System
Our campaigns run on a continuous learning loop:
Market Intelligence:
AI analyzes billions of conversations and 400M+ creator profiles to identify the communities and cultural white space your brand should own.
Creative Engineering:
Creators are cast as archetypes and briefed using our Viral Hitmakers™ methodology to maximize reach and engagement.
Performance Marketing:
With Splice Lab™, we transform organic hits into paid assets designed to scale across modern ad systems.
Optimization & Measurement:
Our OptiFly™ loop maps 2,700+ creative variables to engagement spikes, turning campaign outcomes into reusable intelligence.
📈 Proven Outcomes:
Sam’s Club → 16.5s avg watch time
H&M → 4× revenue growth while reducing spend
Self Financial → 2.98× incremental ROAS +155% lift in Google Search
Stop relying on the 2018 influencer playbook.
👇 Ready to engineer predictable influence? Let’s talk.
Founded
2013
Company size
51-200 employees
Industry
Marketing Services
Org type
Privately Held
Headquarters
Atlanta, GA
We Are The Shelf ✨ The Influencer Operating System for Modern ROI
Your ROI is now at the mercy of algorithms.
The old influencer playbook is dead. You can no longer buy guaranteed reach through follower counts, and traditional ads are increasingly punished by modern interest graphs. In today’s attention economy, if content isn’t engineered for the algorithm, it simply won’t get seen.
Attention must be engineered.
The Shelf is an award-winning influencer marketing agency and four-time Inc. 5000 honoree, pioneering data-first, interest graph influencer marketing.
Most brands updated tactics but not their operating systems. We rebuilt influencer marketing from the ground up to combine creative discipline with algorithmic rigor, stacking probabilities in your favor so campaigns compound ROI instead of falling off the algorithmic cliff.
⚡ The Influencer Operating System
Our campaigns run on a continuous learning loop:
Market Intelligence:
AI analyzes billions of conversations and 400M+ creator profiles to identify the communities and cultural white space your brand should own.
Creative Engineering:
Creators are cast as archetypes and briefed using our Viral Hitmakers™ methodology to maximize reach and engagement.
Performance Marketing:
With Splice Lab™, we transform organic hits into paid assets designed to scale across modern ad systems.
Optimization & Measurement:
Our OptiFly™ loop maps 2,700+ creative variables to engagement spikes, turning campaign outcomes into reusable intelligence.
📈 Proven Outcomes:
Sam’s Club → 16.5s avg watch time
H&M → 4× revenue growth while reducing spend
Self Financial → 2.98× incremental ROAS +155% lift in Google Search
Stop relying on the 2018 influencer playbook.
👇 Ready to engineer predictable influence? Let’s talk.
Founded
2013
Company size
51-200 employees
Industry
Marketing Services
Org type
Privately Held
Headquarters
Atlanta, GA