Hourly Pooled - Student Marketing Coordinator, Business Enterprises

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Thank you for your interest in joining the University of Wyoming. Our community thrives on the contributions of talented and driven individuals who share in our mission, vision, and values. If your expertise and experience align with the goals of our institution, we would be thrilled to hear from you. We encourage you to apply and become a valued member of our vibrant campus community today! 

At the University of Wyoming, we are committed to creating a supportive and enriching workplace. 

JOB TITLE:  

Student Marketing Coordinator  

JOB PURPOSE:   

As the Student Marketing Coordinator, your primary focus will be crafting engaging content across various Business Enterprise units. We seek a current UW student with a flair for creativity, capable of working autonomously yet eager to collaborate with our team to brainstorm innovative concepts aligning with our objectives. Whether it's capturing the excitement of an event, orchestrating a social media blitz, or highlighting the electric atmosphere of a football game, your content will play a pivotal role in showcasing the vibrant spirit of being a Poke.

We're in search of an individual who immerses themselves in social media, keeping up with of the latest trends, and is willing to showcase UW's essence across various platforms. Collaboration is key as we thrive on cultivating fresh perspectives. While an office space equipped with an iMac will be provided, your presence on campus, actively creating content, is where your time will be best spent.

ESSENTIAL DUTIES AND RESPONSIBILITIES: 

• Implement marketing and social media strategies, collaborating with department stakeholders to ensure their efficacy and fostering the adoption of pertinent social media methodologies.
• Oversee social media presence on platforms such as Facebook and Instagram, maintaining a consistent posting schedule of engaging content.
• Partner with campus dining to enhance brand visibility, promote dining specials, and advertise events through social media and unconventional marketing channels.
• Proactively assess student preferences regarding dining locations and products, proposing promotions, discounts, and other initiatives to stimulate desired purchasing behaviors.
• Collaborate with the team to amplify event promotion and communications via social media and an online newsletter.
• Serve as a departmental advocate within social media spaces, addressing inquiries as appropriate.
• Track key performance indicators to assess the impact of social media initiatives, analyzing, evaluating, and reporting on campaign effectiveness to optimize outcomes.
• Stay on top of social media trends, tools, and applications, incorporating relevant insights into strategy development.
• Provide graphic design assistance as required. 

MINIMUM QUALIFICATIONS: 

• Proven creativity
• Proficiency in social media platforms
• Robust project management and organizational abilities
• Aptitude for connecting with students and departmental personnel
• Clear and articulate communication skills, both written and verbal
• Meticulous attention to detail
• Availability for 15-20 hours per week
• Minimum cumulative GPA of 2.5 (must be maintained throughout employment)

DESIRED QUALIFICATIONS:   

• Proficient in rapidly creating innovative video and photo content
• Stay current with trends in the field
• Engaging approach to encouraging student involvement
• Skilled in Adobe Creative Suite
• Familiarity with Canva
• Enthusiasm for graphic design and marketing

REQUIRED APPLICATION MATERIALS: 

Complete the online application.  The department additionally requests candidates upload the following document(s) for a complete application: 

1. Cover letter 
2. Resume or C.V.

WORK LOCATION: 

On-campus: This position provides vital support to campus customers, and the successful candidate must be available to work and perform essential job functions on campus, understanding our location is at 7,220 feet above sea level. 

HIRING STATEMENT/EEO:   

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. In compliance with the ADA Amendments Act (ADAAA), if you have a disability and would like to request an accommodation to apply for a position, please contact us at 307-766-2377 or email [email protected].  

ABOUT LARAMIE: 

The University of Wyoming is located in Laramie, a charming town of 30,000 residents nestled in the heart of the Rocky Mountain West. The state of Wyoming continues to invest in its only 4-year university, helping to make it a leader in academics, research, and outreach with state-of-the-art facilities and strong community ties. We invite you to learn more about Laramie by visiting the About Laramie website. 

Located in a high mountain valley near the Colorado border, Laramie offers both outstanding recreational opportunities and close proximity to Colorado’s Front Range and the metropolitan Denver area. Laramie’s beautiful mountain landscape offers outdoor enjoyment in all seasons, with over 300 days of sunshine annually. For more information about the region, please visit http://visitlaramie.org/