Head of Programming, DTC Content

About Us

Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast, the most watched person in the world. Renowned for revolutionizing digital content creation, Beast Industries encompasses a diverse portfolio of ventures that extend far beyond its origins on YouTube. With a mission to entertain, inspire, and create significant social impact, Beast Industries operates across various domains including digital media, philanthropy, consumer products, and innovative business initiatives. At Beast Industries, we believe in the transformative power of digital media and its potential to entertain, educate, and effect positive change. Our commitment to innovation, creativity, and philanthropy drives us to explore new frontiers, create unforgettable experiences, and build a legacy that inspires future generations.

Location: Los Angeles, CA (preferred)
Reporting To: GM and President, Beast Studios

Define the next generation of creator-led programming.

Overview

Beast Industries is building a growing direct-to-consumer content business with an expanding portfolio of original programming. As Head of Programming, you'll define the creative vision, programming strategy, and content roadmap that shapes the member experience and drives long-term engagement.

Reporting to the GM and President, Beast Studios, you oversee a portfolio of original programming—from flagship series and recurring formats to creator partnerships and our growing content library. You'll shape what gets made, how our slate evolves, and how programming drives long-term member engagement.

This is a senior creative leadership role for someone who has successfully built and managed programming across digital platforms, streaming services, studios, or premium entertainment brands. Working closely with Production, Talent, Product, Marketing, Analytics, and executive leadership, you'll guide programming from concept through launch while continually evolving the slate through audience insights, creative vision, and business priorities.

What You'll Do

• Define the programming vision and long-term content strategy across our growing portfolio of original content.
• Build and manage a diversified slate of original programming across multiple formats and genres.
• Identify new series, recurring formats, creator partnerships, and programming opportunities that strengthen the platform.
• Oversee creative development from concept through greenlight, ensuring ideas align with audience needs and business goals.
• Partner with Production to successfully launch programming while maintaining creative quality and execution standards.
• Collaborate with Product, Marketing, Analytics, Audience, and executive leadership to inform programming decisions through audience insights and performance data.
• Develop programming roadmaps that balance flagship launches, recurring series, evergreen content, and library strategy.
• Build relationships with creators, production partners, agencies, and industry talent to expand programming opportunities.
• Continuously evaluate content performance and evolve the slate based on audience behavior, retention, and engagement.
• Build and lead a high-performing programming organization as the platform grows.

What You'll Bring

• Significant experience leading programming, creative development, or original content strategy for a digital platform, streaming service, studio, media company, or creator business.
• A track record of overseeing multiple productions or programming initiatives simultaneously.
• Experience developing unscripted, entertainment, or creator-led content from concept through launch.
• Strong creative judgment with the ability to identify formats, talent, and ideas that resonate with audiences.
• Experience working cross-functionally with production, product, marketing, analytics, and executive stakeholders.
• A data-informed approach to creative decision-making, using audience insights to guide programming strategy.
• Excellent communication and leadership skills, with the ability to align diverse stakeholders around a creative vision.
• Comfort operating in fast-moving, evolving environments where priorities shift and new opportunities emerge.
• Passion for digital entertainment, creator culture, and building category-defining programming.

The annual base salary range for this role is $170,000–$230,000, in addition to eligibility for an annual bonus, an equity grant under the company's employee equity plan, and a comprehensive benefits package.

Equity awards are granted in good faith and are subject to the terms of the applicable equity plan, company policies, Board approval, and individual eligibility.

Benefits

The Perks, Why Work On the MrBeast Team

We are redefining what entertainment and storytelling look like at global scale. Every piece of content we publish reaches millions and influences culture in real time. This is your opportunity to lead the team that decides how those moments come to life across every screen.

• Competitive Salary
• Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance 
• Company contributions to employee Health Savings Accounts (HSA) 
• 401k Plan with Safe Harbor company-matching
• Flexible vacation policy and paid company holidays
• Company-provided technology package 
• Relocation assistance where applicable, including travel and company-provided housing for the first 90 days