Head of Content

IM8 is a next-generation health and longevity brand co-founded by David Beckham and Prenetics (NASDAQ: PRE), on a mission to make world-class nutritional science accessible to everyone. Launched in late 2024, IM8 grew Q1 2026 revenue nearly 6x year-over-year to $33.8M, and the company has raised full-year 2026 IM8 revenue guidance to $190M–$210M. Over 60% of revenue is generated outside the US. We ship to 43 countries, and our athlete partner roster includes David Beckham, Giannis Antetokounmpo, Aryna Sabalenka, Ollie Bearman, and Inter Miami CF.

We are built on science, not story — our flagship Daily Ultimate Essentials carries 90 active ingredients, we run randomized controlled trials on our products, and we hold a clinical-grade standard in a category notorious for shortcuts.

Our business is subscription at its core. Every basis point of NRR we add compounds — into LTV, into payback, into the ability to outspend everyone else on acquisition. Retention isn't a department at IM8. It is the model.

The opportunity

Creative is one of the most important growth drivers at IM8.

It shapes how customers discover us, understand us and ultimately decide to trust us—from our website and email programme to paid social, television, creators, ambassadors and athletes.

Today, IM8 invests millions per month in advertising. We have approximately 2,600 ads live across Meta and produce thousands of creative assets every month.

Our content appears across Meta, Instagram, TikTok, YouTube, Google, AppLovin, streaming, television, email, ecommerce, retail and organic social—across multiple markets and languages.

We also partner with some of the world’s most recognisable athletes, ambassadors and health authorities, creating content both for IM8 and for their own global audiences.

We are now hiring a Head of Content to lead this entire programme.

This is not a traditional editorial or social-content role. It is the opportunity to build and operateone of the most sophisticated, prolific and performance-driven content engines in consumer health.

The role

You will take global ownership of the content IM8 creates.

You will be responsible for the strategy, standards, systems, teams and partners required to produce exceptional content at extraordinary scale—without sacrificing brand quality, scientific credibility or speed.

Your remit will span:

• Every channel

• Every market

• Every customer touchpoint

• Every content format

• Every ambassador and athlete partnership

• Every stage of the customer journey

You will connect brand, performance marketing, ecommerce, retention, organic social, influencer, partnerships and international teams around one coherent global content strategy.

The role is both creative and operational. You must be equally comfortable shaping a television campaign, reviewing a Meta hook, directing ambassador content, interrogating performance data and redesigning a production workflow capable of delivering thousands of assets every month.

What you will own

Global content strategy

• Define IM8’s global content strategy across paid, owned, earned and ambassador channels.

• Translate the company’s commercial priorities into clear creative territories, campaigns and production plans.

• Build a consistent global brand narrative while creating the flexibility required for different platforms, audiences and markets.

• Establish how brand-building, product education, scientific proof, cultural relevance and direct response work together across the customer journey.

Performance creative

• Own the creative programme supporting more than $10 million in monthly advertising investment.

• Partner closely with performance marketing teams to improve creative contribution to customer acquisition, conversion and profitable growth.

• Build a disciplined system for concept development, testing, iteration and scaling.

• Ensure IM8 maintains the volume and diversity of creative required to manage fatigue across thousands of live ads.

• Turn performance data into actionable creative insight—not simply more variations of the same idea.

• Develop repeatable winning formats while continuing to create genuinely new concepts and creative breakthroughs.

Brand and channel excellence

• Set the creative standard across Meta, Instagram, TikTok, YouTube, Google, AppLovin, streaming, television, ecommerce, email, retail and organic social.

• Ensure every asset feels native to its channel while remaining unmistakably IM8.

• Oversee everything from lo-fi creator content and rapid-response ads to high-production campaigns and global brand films.

• Protect the consistency and quality of IM8’s visual identity, tone of voice, product representation and health claims.

Ambassadors, athletes and creators

• Lead the content strategy for IM8’s global ambassadors, athletes, clinicians, experts, influencers and creators.

• Turn access to world-class talent into distinctive, credible and commercially valuable content.

• Build individual content franchises around each partner rather than relying on isolated campaign appearances.

• Coordinate content created for IM8 channels, paid media and each partner’s own audience.

• Ensure productions make the best possible use of limited talent access and usage rights.

Content operations

• Build the operating system required to produce 10,000–20,000 assets every month.

• Establish clear workflows covering briefs, production, approvals, versioning, localization, compliance, distribution and measurement.

• Create an effective balance between internal teams, agencies, production partners, freelancers, creators and AI-enabled workflows.

• Improve production speed and output without allowing volume to erode originality or brand quality.

• Develop a global content calendar and capacity plan aligned with launches, campaigns, markets and commercial priorities.

• Ensure teams can move quickly without making the Head of Content the approval point for every individual asset.

Team and leadership

• Build, lead and develop a world-class multidisciplinary content organisation.

• Define the right structure across creative direction, copy, design, video, social, production, performance creative and creative operations.

• Establish clear accountability between the global content team and channel or regional teams.

• Create a culture that combines high creative ambition with pace, experimentation and commercial accountability.

• Set a clear creative vision and give teams the systems and confidence to execute it consistently.

How success will be measured

Success will not be judged on content volume alone.
Key measures will include:

• Creative contribution to revenue growth and customer acquisition

• CAC, conversion rate and incremental revenue improvements

• Creative testing velocity and percentage of concepts producing scalable winners

• Time from brief to launch

• Content refresh rate and reduction in creative fatigue

• Volume of usable, channel-native assets delivered

• Ambassador and creator content effectiveness

• Organic reach, engagement and audience growth

• Brand consistency across channels and countries

• Production efficiency and cost per effective asset

• Strength, capability and retention of the content team

Who we are looking for

You are a senior creative and content leader who has operated at meaningful scale.

You understand that exceptional content must build the brand and drive the business. You reject the false choice between beautiful creative and effective creative—and have the experience to

deliver both.

You will likely bring:

• Leadership experience within a high-growth global consumer, health, wellness, sports, beauty, technology or ecommerce brand.

• Experience overseeing high-volume content production across paid media, organic, ecommerce, CRM and brand channels.

• A strong understanding of performance creative, including testing, fatigue, iteration, attribution and scaling.

• Experience producing both fast-turnaround platform-native content and major brand campaigns.

• A track record of building teams, workflows and external production ecosystems.

• Experience working with high-profile ambassadors, athletes, celebrities, creators or experts.

• The ability to use data to improve creative decisions without allowing data to homogenise the work.

• Excellent creative judgement across copy, design, photography and film.

• A deep understanding of how content behaves differently across platforms and markets.

• The confidence to challenge briefs, simplify complexity and establish a clear creative point of view.

The mindset required

You are:

• A creative leader and a systems builder.

• Commercially accountable, not creatively detached.

• Obsessed with both the big idea and the smallest executional detail.

• Energised by speed, scale and complexity.

• Comfortable moving between a global television production and a creator’s three-second TikTok hook.

• Able to protect a premium brand while producing content at performance-marketing velocity.

• Decisive enough to set a standard and collaborative enough to bring the organisation with you.

• Ambitious about what content can do for IM8—not only as a marketing output, but as a lasting competitive advantage.

You Must Be AI-Native

Active, fluent daily AI tool usage is mandatory, not optional. We expect you to be embedding AI into every workflow you touch on day one.

Beat Claude Challenge

Shortlisted candidates complete a role-specific assignment, scored against a baseline we generate using Claude — same data, blind review. To advance, your thinking needs to be better than what the best AI produces. Ties don't advance.

Want to stand out? Head to our GitHub repo and submit your Beat Claude challenge: https://github.com/Prenetics/beat-claude