GTM & Growth Associate -IT Services & AI Products

Experience: 1- 2Years
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Role Overview

We are seeking a GTM & Growth Manager to drive go-to-market execution, demand generation, and pipeline creation across AI products and IT services (staffing & consulting).

This role will act as the Pipeline Owner, working closely with the Business Development (Sales) team to ensure a strong flow of qualified opportunities and effective product positioning in the market.

Key Responsibilities

1. Go-To-Market Execution (Products + Services)

• Develop and execute GTM strategies for:
  • AI / SaaS products (NovaSynq, NovaBotX, NovaMatch)  
  • IT staffing and consulting services
• Define target industries, accounts, and buyer personas
• Ensure clear and consistent market positioning and messaging

2. Demand Generation & Campaigns

• Plan and execute:
• LinkedIn outreach and campaigns
• Email marketing and outbound initiatives
• Event/webinar-based lead generation
• Drive top-of-funnel and mid-funnel pipeline (P5 → P3)
• Continuously optimize campaigns for engagement and conversion

3. Pipeline Generation & Qualification

• Generate qualified leads and opportunities for BD team
• Perform initial qualification and ensure fitment with offerings
• Maintain and track pipeline across stages (P5 → P3)
• Ensure smooth handoff of sales-ready leads to BD (P3 → P2)

4. Product Marketing & Positioning (Strong Focus)

• Develop value propositions, messaging, and positioning for products
• Create and refine:
• Pitch decks
• Product narratives
• Case studies
• Support product demos and early-stage client conversations

5. RFP / RFQ / SOW Support & Market Intelligence

• Identify and support screening of RFP/RFQ/SOW opportunities
• Provide inputs for:
• Market research
• Competitive positioning
• Proposal content (especially product/service narratives)
• Support BD and internal teams during bid preparation

6. Sales Enablement & Collaboration

• Work closely with BD team to:
  • Align messaging and campaigns
  • Support deal pursuits
• Enable BD with:
  • Campaign insights
  • Lead intelligence
  • Presentation materials

Required Skills & Experience

• 1+ years in GTM / Product Marketing / Demand Generation
• Strong experience with:
  • B2B lead generation and campaign execution
  • LinkedIn outreach and digital marketing
• Exposure to:
  • AI / SaaS / enterprise product marketing
  • IT services (staffing or consulting)

• Basic understanding of RFP/RFQ/SOW processes
• Strong communication and storytelling skills

Key Performance Indicators (KPIs)

• Number of qualified leads generated (P4/P3)
• Pipeline contribution to BD (conversion support)
• Campaign performance (engagement, conversion rates)
• Product visibility and positioning effectiveness