GTM Automation Lead

Cresta unlocks the true potential of the customer experience, turning every conversation into a competitive advantage. Cresta’s unified AI platform combines conversational AI agents, real-time human agent augmentation, and comprehensive conversation intelligence to drive revenue and efficiency gains across every channel. The world’s leading companies, including United Airlines, Cox Communications, and Marriott, use Cresta to power world-class customer experiences every day. 

Born from the Stanford AI Lab, Cresta has raised more than $270 million from the world’s leading investors, including a16z, Greylock, and Sequoia. Cresta’s leadership includes some of the leading minds in AI today. Our CEO, Ping Wu, founded and led Google's Contact Center AI and Vertex AI platforms before joining Cresta to build the future of AI-driven customer experiences.

Over the next few years, AI is going to redefine how people all over the world interact with businesses every day. Come build that future at Cresta.

 
 
GTM Engineer
Cresta’s mission is to help companies turn conversations into their competitive advantage. We build AI that helps the world’s largest enterprises unlock revenue, efficiency, and insight from every customer interaction.

We are hiring a GTM Engineer to rebuild how go to market works. This role is about eliminating manual work, helping our teams focus on the right accounts, and building systems that make winning easier. You will work directly with our CEO, CRO, CMO, and Rev Ops leadership to design and deploy an AI native operating system for our revenue engine.
 
Location: Remote / Hybrid - Targeting SF or NYC, may consider additional locations across the US.

What you will do

Help GTM teams prioritize the right accounts

• Use AI and data to help SDR, marketing, and sales focus on the highest value accounts
• Surface hard to find intelligence, such as contact center scale, BPO footprint, and tech stack
• Continuously enrich and reprioritize accounts as signals change

Eliminate manual work

• Replace manual research, opportunity prep, and CRM entry with automation and AI
• Build systems that tell sellers what to focus on each day and what actions move deals forward
• Auto-generate account plans, stakeholder maps, and discovery prep inside seller workflows

Automate deal execution

• Automate quoting, approvals, and document generation using AI agents
• Streamline order forms, security reviews, and deal documents
• Create real-time deal signals and next steps for every opportunity

Own and optimize the GTM system

• Write custom code and use AI coding tools to connect and extend our GTM stack
• Integrate and maximize Salesforce, Gong, Clay, Centralize, Slack, Glean, Coda and more
• Build systems that work natively inside our workflows
• Rethink segmentation, territories, and coverage using data and AI
• Take true ownership of sales effectiveness and revenue growth
• Opportunity to earn commission based on measurable impact

What we are looking for

• Engineer who can bridge deep technical ability with real GTM understanding
• Entrepreneur mindset with strong ownership and bias to build
• Strong understanding of enterprise GTM and sales workflows
• Comfortable writing code, using APIs, automation, data systems, and AI tools
• Deep familiarity with modern sales tech stacks
• High ownership, speed, and focus on real revenue outcomes

Perks & Benefits:

We offer a comprehensive and people-first benefits package to support you at work and in life:

• Comprehensive medical, dental, and vision coverage with plans to fit you and your family
• Flexible PTO to take the time you need, when you need it
• Paid parental leave for all new parents welcoming a new child
• Retirement savings plan to help you plan for the future
• Remote work setup budget to help you create a productive home office
• Monthly wellness and communication stipend to keep you connected and balanced
• In-office meal program and commuter benefits provided for onsite employees

Compensation at Cresta 

Cresta’s approach to compensation is simple: recognize impact, reward excellence, and invest in our people. We offer competitive, location-based pay that reflects the market and what each individual brings to the table.

The posted base salary range represents what we expect to pay for this role in a given location. Final offers are shaped by factors like experience, skills, education, and geography. In addition to base pay, total compensation includes equity and a comprehensive benefits package for you and your family.

Salary Range: $150,000 - $230,000 + Offers Equity 

Range varies based on location and experience.

Our use of AI in recruiting: We may use AI tools in our recruiting process, which require human review and oversight. If you have questions about our use of AI or wish to opt out, please contact [email protected] (if you are opting out, please use the subject ‘Opt-Out’ in your email).

Recording & AI transcription: We do not authorize candidates to record or use AI transcription of any interview by phone, notetaker app, AI glasses, or other device. Candidates may request an exception or accommodation for review during the interview process as needed.

Recruiting impersonation scams: We have noticed a rise in recruiting impersonations across the industry, where scammers attempt to access candidates' personal and financial information through fake interviews and offers. All Cresta recruiting email communications will always come from the @cresta.ai domain. Any outreach claiming to be from Cresta via other sources should be ignored.