Growth & Marketing Operations Manager

About the Role 

TurFresh is looking for a hands-on Growth & Marketing Operations Manager to improve marketing performance across multiple markets. 

This role combines strategy, analytics, execution oversight and team coordination. You will connect paid media, SEO, local search, CRM, marketing automation, websites, lead handling, agencies and internal specialists into one accountable system. 

You will work closely with John and the President/General Manager, who will provide strategic guidance and feedback. You will be expected to turn that direction into clear plans, disciplined execution and measurable results. 

You should be analytical, commercially minded, organized, technically capable and comfortable moving between strategy and execution. 

You should naturally ask: 

What happened? Why did it happen? Was the work executed correctly? What should we do next? 

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What You Will Own

• Marketing performance by market and channel 

• Weekly KPI reporting and executive communication 

• Lead volume, qualified leads, CPL, CAC, conversion and ROI 

• Paid-media agency performance 

• SEO, local SEO and Google Business Profile performance 

• Lead attribution, CRM and marketing automation 

• Website and landing-page conversion 

• Marketing priorities, projects and vendor deliverables 

• Coordination between Marketing, Sales and Operations 

• Marketing processes, SOPs and quality control 

What You Will Do

Performance & Analytics 

Track performance across paid search, organic search, local search, email/SMS, referrals and other channels. 

Connect marketing activity to: 

Lead → Contact → Quote → Sale → Revenue 

Investigate changes in lead volume, lead quality, cost, conversion, revenue and market performance. Determine whether problems come from strategy, execution, tracking, lead routing, follow-up, agencies or market conditions. 

Translate data into clear recommendations, owners, action steps and success criteria. 

Growth Management

Identify opportunities to increase profitable customer acquisition. 

Evaluate: 

• Market and channel performance 

• Budget allocation 

• Search and keyword opportunities 

• Landing pages 

• Local search 

• Lead reactivation 

• CRM and follow-up 

• New tests and growth initiatives 

Work with John and the President/General Manager to prioritize opportunities and execute them effectively. 

Hands-On Marketing Direction

Provide practical direction to agencies, vendors and internal specialists. 

You should be able to review and improve: 

• Paid-search structure, targeting, bids, budgets and ad copy 

• Keywords and negative keywords 

• Landing pages and conversion paths 

• SEO and local-search execution 

• Google Business Profiles 

• CRM workflows and lead routing 

• Tracking and attribution 

• Website forms and calls 

• Marketing SOPs and quality-control processes 

You do not need to perform every task daily, but you must understand the work well enough to direct it, evaluate it, teach it and step in when necessary. 

Agency & Vendor Management

Set clear expectations for each agency or specialist, including: 

• Objective 

• Strategy 

• Required work 

• KPI and target 

• Deliverable 

• Deadline 

• Result 

• Corrective action 

Challenge vague explanations and distinguish between poor strategy, weak execution, tracking issues, lead-quality problems and sales follow-up problems. 

Marketing Operations

Create structure around the marketing department. 

Maintain: 

• Priorities and project ownership 

• Due dates and reporting 

• KPI dashboards 

• Campaign calendars 

• Testing backlogs 

• Vendor deliverables 

• SOPs and training materials 

• Quality-control checklists 

• Open issues and follow-up items 

Eliminate, automate, delegate or simplify low-value work. 

Sales & Marketing Alignment

Work with Sales to understand what happens after a lead is generated. 

Use downstream results to evaluate targeting, messaging, qualification, routing, response time, follow-up and sales execution. 

Marketing success is not simply generating inquiries. The goal is generating qualified opportunities that become profitable customers. 

Team Coordination

Work with specialists in: 

• Paid media 

• SEO and local SEO 

• Google Business Profiles 

• Content 

• Email and SMS 

• Creative 

• Website 

• Marketing automation 

• Analytics and reporting 

You are not expected to own every specialty, but you must be able to evaluate the work, set direction, identify problems, coach others and hold people accountable. 

Executive Partnership

Our owner and the President/General Manager are both marketers and will remain actively involved. 

They will provide strategic guidance, feedback and context on priorities, positioning, messaging and customer experience. 

You will be expected to present recommendations, accept feedback, revise plans when appropriate and own the day-to-day marketing operating system. 

What Success Looks Like

Within your first 90 days, you will have: 

• Established a reliable weekly marketing scorecard 

• Created clear ownership across marketing functions 

• Improved visibility into performance by market and channel 

• Evaluated agency, vendor and execution quality 

• Improved lead attribution and CAC reporting 

• Connected marketing results to sales outcomes 

• Identified priority growth opportunities 

• Documented key SOPs and standards 

• Created a testing and optimization roadmap 

• Established an effective working rhythm with leadership 

Over time, success means: 

• More qualified leads 

• Lower acquisition costs 

• Better marketing efficiency 

• Stronger attribution 

• Better agency accountability 

• More consistent execution 

• Faster problem resolution 

• Stronger internal capability 

• More predictable revenue growth 

Ideal Background

We are looking for someone with approximately 5–8+ years of experience in growth marketing, performance marketing, marketing operations, demand generation or digital marketing. 

Strong candidates will have hands-on experience with several of the following: 

• Google Ads / PPC 

• SEO and local SEO 

• Google Business Profiles 

• GA4 and Google Search Console 

• CRM and marketing automation 

• Lead routing and call tracking 

• Attribution and reporting 

• Conversion-rate optimization 

• Landing pages and websites 

• Agency management 

• Multi-market or local service businesses 

• Executive KPI reporting 

• SOP development 

• Team training or coaching 

Experience personally diagnosing and correcting marketing problems is especially valuable. 

The Person We Are Looking For

You are: 

• Analytical and commercially minded 

• Highly organized 

• Technically credible 

• Comfortable with accountability 

• Curious about why performance changes 

• Able to move between strategy and execution 

• Comfortable reviewing detailed work 

• Strong at prioritization 

• Clear with executives, vendors and teammates 

• Comfortable receiving direct feedback 

• Resourceful, dependable and coachable 

• Focused on outcomes rather than activity 

• Committed to high-quality work and continuous improvement 

You should enjoy building systems, improving performance and developing people while staying close enough to the work to know whether it is being done correctly. 

This Role Is Probably Not Right for You If

You primarily want to: 

• Focus on brand strategy without owning performance 

• Create content as your main responsibility 

• Manage social media 

• Review dashboards without investigating the work 

• Delegate without understanding execution 

• Rely entirely on agencies 

• Avoid platform or implementation details 

• Resist feedback 

• Report metrics without owning results 

• Prioritize activity over business outcomes 

Reporting Relationship Reports directly to the President/General Manager and works closely with John, Sales, Operations, internal marketing specialists and external agencies. 

Core Scorecard

Your performance will be evaluated on: 

Qualified Lead Growth 

Cost per Qualified Lead 

Customer Acquisition Cost 

Marketing-Sourced Revenue 

Conversion Performance 

Marketing ROI 

Execution Quality 

Attribution Accuracy 

Team and Vendor Capability 

Process Improvement 

and the organization’s ability to understand where growth is coming from, whether the work is being executed correctly and where the next marketing dollar should be invested.

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