Growth Marketer / Demand Generation Manager

About the role

Just Appraised is looking for a Demand Generation Marketing Manager to build and run the programs that turn our existing customer base and top-of-funnel activity into pipeline: proactive email lead gen, webinars, and case studies, with room to pick up light product marketing work along the way.

This is a full-stack, hands-on role. The right person leans demand gen over pure-play product marketing, is comfortable owning a program end to end rather than a single piece of it, and doesn't need a big team to get things shipped.

What you'll do

Email Marketing

• Stand up proactive, always-on lead gen email programs. This channel doesn't exist today, so the first job is building it, not just optimizing something already running.
• Own nurture and reactivation sequences, segmentation, cadence, and reporting (opens, clicks, MQLs generated).

Webinars, Full Stack

• Own the entire webinar lifecycle: topic selection, slide creation, promotion, hosting, and post-event follow-up cadences.
• Partner with Sales, CS, and internal subject matter experts to source content and speakers.
• Report on registration, attendance, and pipeline contribution.

Case Studies

• Source, write, and publish customer case studies that give Sales credible proof points to use in active deals.
• Coordinate with Customer Success to identify strong stories and get them through approval.

Light Product Marketing

• Support product marketing on an as-needed basis: sales-facing roadmap slides, launch collateral, competitive input.

Key KPIs for the Role:

• Expansion pipeline / ARR → Pipeline and revenue sourced from customer marketing programs, in partnership with CS
• Email-sourced MQLs/SQLs → Since this is a new channel, early KPIs should track whether it's built and producing before shifting to pure optimization
• Webinar performance → Registration, attendance, and pipeline contribution
• Case studies in active use → Case studies published and used by Sales in live deals
• Product marketing turnaround → Sales enablement and roadmap collateral delivered on time for key moments

Qualifications

• B2B marketing experience, demand-gen leaning, ideally in B2B SaaS
• GovTech marketing experience preferred but not required
• Hands-on experience running email marketing programs end to end, not just briefing someone else
• Experience owning webinars start to finish, not just one piece of the process
• Comfortable writing customer case studies and shepherding them through internal and customer approval
• Some exposure to product marketing (positioning, launch content, sales enablement) is a plus, not required
• Design/visual skills are a strong plus
• Full-stack mindset: comfortable being hands-on across multiple channels rather than a narrow specialist

Tech stack — familiarity and previous usage of tools is preferred, but not required:

• Salesforce
• Hubspot
• Zoom Webinar

Our culture

• EQ > IQ: We value great minds and the ability to communicate with empathy
• Customer Comes First: We work closely with our clients to understand their needs and how they use our products
• Start-to-Finish Ownership: We take responsibility for anything we can influence
• Actively Practice Inclusion: Creating a diverse and inclusive team is as important to us as building a good product
• Fast-Paced Environment: The “growth mindset” is key to our success. If it won’t break anything, go for it!