General Sales Manager

Job Details: Job Location: Laird Noller Ford of Lawrence - LAWRENCE, KS, Salary Range: $10000.00 - $20000.00Base+Commission/month, General Sales Manager

Laird Noller Automotive 

Laird Noller Automotive is looking for an experienced, driven General Sales Manager to join our leadership team.

We are looking for a true automotive leader—someone who knows how to build a team, create accountability, work deals, protect gross, increase volume, and keep the sales floor moving.

This is an opportunity for someone who wants to take ownership of a department and have a direct impact on the success and growth of the dealership.

What You'll Do

The GSM/Sales Manager will oversee day-to-day sales operations and work closely with dealership and executive leadership to drive performance.

Responsibilities include:

Lead, coach, train, and hold the sales team accountable

Drive new and pre-owned vehicle sales volume

Structure and desk deals while balancing gross, volume, and customer experience

Monitor daily, weekly, and monthly sales performance

Establish individual and department goals and ensure consistent follow-through

Conduct effective daily sales meetings

Manage CRM activity, lead response, appointments, follow-up, and closing performance

Monitor traffic, closing ratios, lead sources, and salesperson productivity

Ensure every opportunity is being properly worked and followed up

Recruit, onboard, train, and develop sales professionals

Work closely with Finance to improve deal flow, profitability, product penetration, and funding

Assist with inventory management, aging, pricing, merchandising, and turn

Review trades and assist with vehicle appraisals

Identify aged inventory and develop strategies to move it

Maintain strong relationships with lenders, vendors, and manufacturer representatives as appropriate

Ensure dealership and manufacturer processes are followed

Maintain high standards for compliance, documentation, and customer treatment

Address customer concerns quickly and professionally

Work closely with Fixed Operations, Accounting, Marketing, and executive leadership

Help develop advertising, sales events, inventory strategies, and monthly sales plans

Provide accurate and timely reporting to executive leadership

Create a culture of urgency, accountability, teamwork, and performance

What We're Looking For

We want someone who understands that great sales management is more than sitting at the desk and penciling deals.

Our ideal candidate:

Has automotive sales management experience

Has a proven ability to lead and develop a sales team

Understands dealership financials and the relationship between volume, gross, expenses, and net profitability

Can effectively desk and close deals

Understands both new and used vehicle operations

Is comfortable managing inventory and aging

Understands CRM processes and lead management

Uses numbers and reporting to manage performance—not guesswork

Holds people accountable while maintaining a positive culture

Communicates well with employees, customers, and executive leadership

Is competitive, organized, energetic, and results-driven

Can make decisions and solve problems without needing constant direction

Leads from the front and is willing to jump in wherever needed

What Success Looks Like

Success in this position means building a consistent, profitable sales department.

We expect our GSM/Sales Manager to know where the department stands every day—not just at the end of the month.

That means knowing the numbers, knowing the inventory, knowing the pipeline, knowing where deals are getting stuck, and knowing what each member of the team needs to do to improve.

We want a leader who can celebrate wins, address problems quickly, develop people, and continuously push the department forward.

Why Laird Noller Automotive?

Noller has been a family-owned automotive group for more than 65 years. We believe in giving strong leaders the ability to lead, make an impact, and grow with the organization.

We offer:

Competitive management compensation

Performance-based earning potential

Medical, dental, vision, and other benefits

401(k)

Paid time off

Employee vehicle benefits

Established dealership and recognizable local brand

Experienced executive leadership and departmental support

Opportunity for continued advancement within the Noller organization

If you are an experienced automotive sales leader who wants the opportunity to build, lead, and grow a dealership sales operation, we want to talk to you.

Apply today to join the Laird Noller Automotive leadership team.
Qualifications:

Frequently sit, stand, walk, talk, hear, and use hands and fingers to operate computers, phones, and other office equipment

Move throughout the showroom, sales offices, dealership property, and vehicle inventory areas throughout the workday

Enter and exit various types of passenger vehicles, SUVs, and trucks

Occasionally bend, stoop, reach, crouch, or kneel while inspecting or evaluating vehicles

Occasionally lift, carry, push, or move items weighing up to approximately 25 pounds

Safely operate motor vehicles as required for vehicle appraisals, inventory movement, customer assistance, or other dealership business

Work both indoors and outdoors and tolerate exposure to varying weather conditions when inspecting vehicles or working on dealership lots

Maintain the visual and auditory ability necessary to safely perform job duties and communicate effectively

Must be able to pass drug screen, background, and MVR