General Sales Manager

Job Details: Job Location: Shared - Eugene, OR, Salary Range: $125000.00 - $250000.00Base+Commission/year, GENERAL SALES MANAGER (GSM) - AUTOMOTIVE

$125,000 – $250,000+ | Eugene, Oregon

Sheppard Auto Group | Audi • Volvo • Volkswagen • Hyundai

ARE YOU READY TO LEAD AT A HIGHER LEVEL?

Sheppard Auto Group is looking for an exceptional General Sales Manager to lead our New and Used Vehicle Sales Operations across our Audi, Volvo, Volkswagen, and Hyundai dealerships in Eugene, Oregon.

This is not a maintenance-management position. This is a leadership opportunity for someone who knows how to build winning teams, drive performance, develop managers, maximize profitability, and create a sales culture where people want to succeed.

With a $125,000–$250,000+ earning opportunity, we are looking for a proven automotive leader who is ready to take ownership of results and make a significant impact.

If you are currently a GSM, a high-performing Sales Manager ready to take the next step, or an experienced automotive leader looking for a larger opportunity, we want to talk with you.

THE OPPORTUNITY

As General Sales Manager, you will be a key member of the dealership leadership team and will have significant responsibility for the performance and development of our New and Used Vehicle Sales Teams.

You will work closely with our management and leadership to establish goals, develop strategies, manage performance, improve processes, and drive profitable growth. You will report directly to the Chief Operating Officer and Variable Operations Director.

You’ll have the opportunity to influence:

Sales Volume • Gross Profit • Inventory • CSI • Staffing • Training • Sales Process • Manager Development • Customer Experience • Profitability

We are looking for someone who doesn’t simply manage the numbers—you understand how to lead the people who produce them.

WHAT YOU’LL OWN

Sales Leadership

Lead and oversee New and Used Vehicle Sales Teams across our dealership operations.
Establish annual, quarterly, and monthly sales goals and performance expectations.
Drive sales volume, gross profit, productivity, closing ratios, lead performance, and overall sales effectiveness.
Review performance regularly and take action when teams or individuals fall short of expectations.
Build a culture of accountability, teamwork, professionalism, and success.
Be visible and engaged with the Sales Teams and Sales Managers on a daily basis.

Leadership & Team Development

Recruit, train, coach, develop, and retain Sales Managers and Team Leaders.
Develop strong managers who can independently lead their teams and produce results.
Establish clear expectations and hold managers accountable.
Conduct regular performance meetings and develop action plans for improvement.
Identify high-potential employees and help develop the next generation of dealership leaders.
Partner with Human Resources on staffing, performance management, employee development, and employee relations.

Sales Process & Performance

Ensure consistent execution of the dealership’s sales process.
Coach managers and salespeople to improve performance and customer engagement.
Identify opportunities to improve processes, productivity, and conversion.
Monitor key performance indicators and use data to make informed business decisions.
Continuously look for ways to improve the Sales Department’s effectiveness and profitability.

Inventory Management

Maintain appropriate New and Used Vehicle inventory levels based on market conditions, manufacturer objectives, customer demand, sales forecasts, and profitability.
Monitor inventory age, turn, mix, pricing, and merchandising.
Develop strategies to minimize aged inventory and maximize inventory profitability.
Ensure New and Used Vehicles are properly displayed, merchandised, maintained, and presented.

Manufacturer Relations

Maintain strong professional relationships with our manufacturer partners.
Monitor manufacturer sales objectives, market share requirements, CSI expectations, incentive programs, and other performance requirements.
Ensure manufacturer-funded advertising and sales programs are executed appropriately and in accordance with manufacturer requirements.
Communicate manufacturer programs and expectations effectively to the Sales Teams.

Customer Experience / CSI

Create a genuine customer-first culture.
Monitor CSI and customer satisfaction performance.
Develop action plans when performance falls below expectations.
Personally assist with escalated customer concerns when appropriate.
Ensure customers receive a professional, transparent, and exceptional experience throughout the sales process.

Financial Performance

Take ownership of Sales Department profitability.
Monitor sales volume, gross profit, expenses, productivity, inventory costs, and other key financial metrics.
Develop strategies to improve both volume and profitability.
Work closely with dealership leadership to achieve overall financial objectives.

WHAT WE’RE LOOKING FOR

We are looking for a proven automotive leader who understands that great dealerships are built by great people.

You should have:

Previous experience as a General Sales Manager, Senior Sales Manager, or comparable automotive leadership role.
Proven success leading New and Used Vehicle Sales Teams.
A demonstrated history of achieving sales and profitability objectives.
Strong understanding of dealership financial and performance metrics.
Experience with inventory management and aged inventory.
Strong knowledge of automotive sales processes and best practices.
Experience with CSI/customer satisfaction programs.
Demonstrated ability to recruit, develop, coach, and retain managers and sales professionals.
Excellent communication and interpersonal skills.
Strong business judgment and decision-making ability.
High standards of personal integrity and professionalism.
A results-oriented mindset balanced with strong people leadership.

Most importantly, you know how to lead.

You don’t hide in an office.

You don’t manage exclusively from a spreadsheet.

You coach.

You communicate.

You develop people.

You hold people accountable.

You solve problems.

And when your team succeeds, you know it’s because you helped build the team that made it happen.

WHY SHEPPARD AUTO GROUP?

At Sheppard Auto Group, you’ll have the opportunity to lead across a diverse portfolio of respected automotive brands:

AUDI | VOLVO | VOLKSWAGEN | HYUNDAI

Located in Eugene, Oregon, our dealership group provides an environment where an experienced leader can make a meaningful impact across New and Used Vehicle operations.

We believe our leaders should do more than manage today’s results. They should build tomorrow’s leaders.

You’ll have the opportunity to:

Lead multiple automotive brands
Develop and mentor Sales Managers and Team Leaders
Influence sales strategy and dealership performance
Help shape Sales Department culture
Work alongside experienced dealership leadership
Build high-performing teams
Drive meaningful improvements in profitability and customer satisfaction
Grow professionally within an established automotive organization

COMPENSATION & BENEFITS

$125,000 – $250,000+ ANNUAL EARNING OPPORTUNITY

Our compensation package is designed to reward leadership, performance, and results.

Actual compensation will be based on experience, qualifications, performance, and the applicable compensation plan.

Benefits include:

Competitive management compensation
Medical, dental, and vision benefits
Paid time off
Employee vehicle benefits
Retirement benefits
Employee discounts
Professional development opportunities
Career advancement opportunities

Benefits are subject to applicable plan terms, eligibility requirements, and company policies.

LOCATION

Eugene, Oregon

This is a full-time dealership management position. The General Sales Manager must be available to work a management schedule that may include evenings, weekends, and other hours based on dealership business needs.

READY TO MAKE YOUR MARK?

If you’re an experienced automotive leader who is ready to take ownership, build exceptional teams, and drive results across Audi, Volvo, Volkswagen, and Hyundai, we want to hear from you.

If you have the leadership ability, automotive experience, and drive to succeed, apply today.

Bring your leadership. Build your team. Drive the results.

Sheppard Auto Group is an Equal Employment Opportunity employer committed to providing equal employment opportunities to all qualified applicants and employees. We do not discriminate based on race, religion, color, national origin, sex, sexual orientation, gender identity, gender expression, age, disability, genetic information, veteran status, or other characteristics protected by applicable federal, state, or local law.
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