General Manager, Marketplace

About CharterUP. CharterUP is transforming the $450+ billion group transportation and mobility market with an AI native platform that powers modern charter, shuttle, and emerging autonomous vehicle operations. Trusted by many Fortune 500 companies, CharterUP connects enterprises, institutions, and event organizers to thousands of bus operators nationwide, while increasingly serving as the operating system for large scale shuttle and transit programs across airports, campuses, industrial sites, and major events.

Through real time availability, transparent pricing, intelligent routing, and AI driven dispatch and optimization, CharterUP replaces a fragmented and opaque industry with automation, accountability, and scale.

Why Join Us

• Innovative Impact: Be part of the team that's revolutionizing group travel, setting new standards in an industry overdue for change.
• Growth Opportunities: As a hyper growth company and one of the fastest-growing companies recognized by Inc., there’s no better time to join our dynamic, growth-stage organization.
• Driven Team: Collaborate with some of the most driven minds in tech, all while working in a remote-first environment with a tech hub in Austin, TX.
• Funding and Stability: Our $60 million Series A funding was just the start—we’re poised for even greater expansion, and you can be part of this exciting journey. CharterUp has achieved this growth profitability and efficiently, ensuring long-term stability.

About the Role

Title: General Manager, Marketplace 

Reports to: CEO 

Location: Remote

CharterUP is hiring a GM, Marketplace to own the Marketplace business end to end and operate hands on across the commercial and product engine. Marketplace was CharterUP’s original growth driver, represents a significant portion of company revenue, and remains essential to long term enterprise value. While the organization has expanded into enterprise, multi year shuttle programs and additional components, Marketplace is still in a growth stage. This role carries full accountability for Marketplace performance, including revenue growth, contribution margin, cost of sales, product integration, and operating leverage.

Why We Are Hiring For This Role 

We are hiring a product minded, analytics driven General Manager to run Marketplace as a full business. This role is responsible for translating recurring customer pain points into scalable, repeatable solutions, instrumenting performance with rigorous commercial analytics, and building the operating cadence, automation, and mechanisms required to improve efficiency, predictability, and long term enterprise value.

This Is a Business Owner Role

This is a true GM and operator seat. Marketplace Sales will report directly into this role, but the scope extends well beyond sales execution. While sales leadership focuses on frontline execution, coaching, and talent development, the GM owns how the Marketplace business works end to end, including pricing and packaging, funnel design, conversion economics, productization, automation, and operating systems. The role remains deeply embedded in Marketplace workflows and customer feedback loops, with accountability for designing systems that materially improve scale, profitability, and reliability.

How This Role Fits

The GM leads Marketplace Sales while owning the broader Marketplace business architecture across productization, analytics, unit economics, and cross functional execution with Product, Engineering, Data Science, and Operations. This role serves as the single accountable owner for tradeoffs, prioritization, and results, with broad executive partnership as the organization scales. Success is measured by Marketplace growth, margin expansion, operating leverage, and the ability to scale without linear headcount growth.

What You’ll Do

Own the Marketplace Business and Product Architecture 

• Run Marketplace as a business unit and commercial product portfolio
• Define the Marketplace product strategy in alignment with economic goals
• Design and own the scalable growth model across segments, pricing, packaging, and delivery standards
• Turn recurring customer needs into structured, repeatable productized offerings
• Ensure product roadmap priorities are grounded in margin, automation, and revenue leverage

Lead Product-Driven Scale Across Marketplace Sales

• Establish disciplined feedback loops between Marketplace Sales and Product
• Translate frontline friction and customer signals into prioritized product investments with clear ROI
• Influence roadmap decisions that reduce manual quoting, routing, and booking
• Ensure new capabilities measurably improve conversion, automation rate, and cost of sales

Improve Cost of Sales Through Automation and Workflow Design

• Define which workflows should be automated versus human-assisted
• Expand AI-enabled quoting and conversational workflows
• Increase bookings processed with minimal manual intervention
• Drive scale through systems and product leverage 
• Improve cost of sales while strengthening customer experience, retention, and NPS

Instrument Performance and Strengthen Unit Economics

• Establish full visibility into Marketplace performance across funnel metrics, pricing, margin, productivity, and retention
• Implement dashboards and a disciplined operating cadence tied to forward commitments
• Improve forecasting accuracy and economic predictability
• Identify and eliminate margin leakage
• Balance growth with sustainable unit economics and capital efficiency

What You’ll Bring

• Experience leading growth, strategy, or general management for a marketplace, two sided platform, or high volume SaaS or tech enabled business
• Direct exposure to P&L ownership or full business unit economics
• Deep partnership experience with Product and Engineering teams
• Strong analytical foundation with comfort in data modeling, experimentation, and metrics driven decision making
• Experience improving pricing, funnel conversion, sales productivity, or operating leverage
• Ability to influence senior stakeholders and drive alignment across functions

Recruiting Process

• Step 1 - Video call: Talent Acquisition interview
• Step 2 - Video call: Hiring Manager interview
• Step 3 - Video call: Team interviews
• Step 4 - Video call: Final Case Study/Presentation
• Step 5 - Offer & Background Check
• Welcome aboard!

Global Benefits & Perks at CharterUP

We believe great people can live anywhere—and they deserve great benefits, too. While offerings may vary slightly by location, we prioritize hiring near our hubs in Austin, Atlanta, Miami, and Denver as we grow our global team.

• Flexible Work Model: CharterUP operates as a remote-first company, with select roles requiring regular, in-office presence based on team and business needs. Role-specific expectations will be shared during the hiring process. U.S.-based employees may reside in any of our 19 approved states.
• Comprehensive Health & Wellness: Medical, dental, and vision insurance, mental health support, virtual care, gym discounts, and family-building benefits. In the U.S., we cover 100% of premiums for employees. International benefits align with local standards.
• Time Off to Recharge: Paid time off so you can truly unplug. U.S.: 15 PTO days (increasing to 20 after 2 years) + 8 paid holidays. International policies vary by country.
• Financial Peace of Mind: Company-paid life, short-term, and long-term disability insurance where available.
• Performance-Driven Culture: Join a fast-moving, ambitious, and collaborative team that wins together.
• Referral Rewards: Earn bonuses for bringing top talent to the team.
• Planning for the Future: Long-term financial planning support. U.S.: 401(k) plan. International: region-specific savings programs where applicable.
• Top-Tier Tech: Choose a Mac or PC, plus monitor, keyboard, and mouse to hit the ground running.

CharterUP is an Equal Opportunity Employer. We are committed to creating an inclusive, accessible, and respectful workplace. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity or expression, age, national origin, ancestry, disability, medical condition, marital status, veteran status, or any other protected characteristic in accordance with applicable federal, state, and local laws in the United States and Canada. If you require accommodation during the recruitment process, please let us know. CharterUP is committed to providing reasonable accommodations during the hiring process. If you need assistance or an accommodation, please contact your recruiter.

Hiring Locations: CharterUP U.S.-based candidates and employees must reside in one of the following states: Arizona, California, Colorado, Florida, Georgia, Hawaii, Mississippi, Missouri, North Carolina, New Hampshire, Nevada, New York, Oklahoma, South Dakota, Tennessee, Texas, Utah, Washington, and Wyoming.

We hire in the U.S. and Canada and are actively expanding our global footprint.