Freelance Senior Reddit Specialist

Orchestra is seeking a Senior Reddit Specialist Freelancer to support client strategy and campaign execution across both paid and organic Reddit initiatives. We're looking for an experienced Reddit expert who can partner with agency teams, advise clients, and help grow our platform expertise across a variety of industries.

ABOUT ORCHESTRA

Orchestra is a strategic communications and marketing company built for today’s complex and fragmented world. From decoding audiences to designing bold strategies, Orchestra integrates people, platforms, and stories that stick to help clients build lasting influence. The company offers programs that span from the highest level strategic business counsel through to tactical execution. Orchestra brings together 700+ people with experience across consumer and lifestyle, technology, nonprofit and philanthropy, real estate, sports, travel, hospitality, and more. Made up of leading firms BerlinRosen, Civitas Public Affairs Group, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Small Girls PR. It also launched Brightmode, a talent acquisition firm for communications professionals, and Versus Media Group, a strategy-first political media team. Learn more at www.orchestraco.com.

People of all backgrounds and abilities are strongly encouraged to apply. Orchestra is committed to building and maintaining a diverse staff, and recognizes that its continued success depends on hiring and retaining high-quality creative professionals with a variety of backgrounds and experiences. Opportunities for advancement exist, and we are committed to helping all staff develop and grow.

ABOUT THIS ROLE

We are seeking a Senior Reddit Specialist Freelancer to join our Integrated Marketing team. You'll serve as Orchestra's go-to expert on Reddit strategy, helping clients and internal teams maximize the platform's unique opportunities. The ideal candidate combines strategic thinking with hands-on execution, bringing a deep understanding of Reddit's communities, culture, advertising ecosystem, and evolving platform features. From guiding cross-functional teams to overseeing campaign execution and mentoring junior staff, you will help clients leverage Reddit effectively while shaping Orchestra’s Reddit offering. 

This is a part-time freelance opportunity (approximately 10–20 hours per month) ideal for an experienced Reddit strategist who enjoys partnering with agency teams to advise clients, execute campaigns, and elevate platform expertise.

This position is ideal for someone with 6+ years of experience in social media, digital marketing, community management, or Reddit strategy, who is excited to partner with agency teams to deliver measurable results for clients.

Role location: This role will ideally be hybrid in one of our offices (1 day per week in New York, NY, Washington, D.C., Boston, MA, Miami, FL, Seattle, WA, San Francisco, CA, San Diego, CA, Los Angeles, CA), or can be fully remote.

ACCOUNTABILITIES & QUALIFICATIONS

As a Senior Reddit Specialist on the Integrated Marketing team, you will be responsible for:

• Serve as Orchestra’s subject matter expert on Reddit, championing the platform internally and externally
• Lead the development and growth of Reddit as a service offering across Orchestra, including strategy, execution, and process-building
• Develop and execute Reddit campaigns for clients across both organic and paid initiatives
• Partner with integrated marketing, stakeholders, and account teams to incorporate Reddit into broader campaigns
• Train and advise internal teams on Reddit best practices, platform features, and community engagement.
• Support new business and client growth by pitching Reddit-led strategies and opportunities
• Provide strategic guidance while remaining hands-on with campaign planning, execution, and optimization as needed
• Stay up-to-date on Reddit trends, platform updates, and emerging opportunities to inform client strategy

Essential skills:

• Deep expertise managing Reddit campaigns across paid and organic initiatives
• Strong understanding of Reddit communities, platform mechanics, moderation, creative best practices, and advertising products
• Experience translating business and brand objectives into Reddit-specific strategies
• Ability to collaborate effectively with agency teams and present recommendations to clients
• Experience working in a fast-paced agency, consulting, or client-service environment
• Excellent communication and project management skills with the ability to manage multiple priorities independently

Preferred skills:

• Agency experience building or leading a social media or platform-specific service line
• Background in other social platforms such as TikTok, YouTube, or emerging channels
• Experience supporting new business pitches and thought leadership
• Experience with Reddit Ads Manager, measurement, and campaign reporting
• Experience across additional social platforms is a plus, particularly when integrating Reddit into broader campaigns

WORKING AT ORCHESTRA

Salary range (commensurate with experience and skills): $125-$150/hr.

Hours: 10-20 hours/month
This role may support multiple clients simultaneously and hours will fluctuate based on active engagements.

#LI-KM1

Orchestra is the first communications company built for today’s media landscape. Since 2022, it’s acquired nine firms, including: BerlinRosen, Civitas Public Affairs Group, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Small Girls PR. It also launched Brightmode, a talent acquisition firm for communication professionals. Learn more at: www.orchestraco.com.

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