Freelance Growth Marketing Strategist
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Digital
Westport, CT, US
Summary
The strategist will develop and execute growth initiatives across digital channels to improve visibility, engagement, and conversion. They are responsible for analyzing performance data and providing actionable recommendations to senior stakeholders.
Job Description
We are seeking an experienced Freelance Growth Marketing Strategist to support a high-profile business executive and entrepreneur in expanding their digital presence, improving audience engagement, and driving measurable growth.
This role is ideal for a versatile growth marketer who can combine strategy and execution across areas including SEO, AI search optimisation (AEO), website conversion, audience growth, community engagement, analytics, and performance marketing. The successful candidate will work independently to identify growth opportunities, test initiatives, analyse results, and recommend strategies that improve visibility, engagement, and conversion.
Responsibilities
- Develop and execute growth strategies across digital channels.
- Identify opportunities to improve online visibility, audience growth, and conversion performance.
- Optimise website content and user journeys to improve discoverability and engagement.
- Develop SEO and AI search optimisation (AEO) strategies to strengthen digital presence.
- Analyse website traffic, audience behaviour, and campaign performance to identify opportunities.
- Support community growth and engagement across relevant online platforms.
- Develop and test growth initiatives, including content, campaigns, and audience-building strategies.
- Support paid marketing initiatives where relevant and recommend optimisation opportunities.
- Provide insights, reporting, and recommendations directly to senior stakeholders.
Requirements
- Previous experience in growth marketing, digital marketing, SEO, conversion optimisation, or audience growth.
- Proven experience developing and executing growth strategies across multiple channels.
- Strong understanding of SEO, analytics, website optimisation, and digital funnels.
- Experience using data to identify opportunities and measure performance.
- Ability to work independently and manage priorities with limited supervision.
- Strong communication skills with the ability to present recommendations clearly to senior stakeholders.
DIGITAL connects technology builders and buyers to accelerate the adoption and commercialization of Canadian solutions.
Established in 2018 under the Government of Canada’s Supercluster Initiative, DIGITAL brings together industry leaders, SMEs, and post-secondary institutions to collaborate on large-scale projects that drive innovation and the development of technology solutions in sectors critical to Canada, such as mining and energy, housing, workforce development and health.
Since inception, DIGITAL has delivered billions in projected revenue for Canadian companies, retained sovereign IP, launched hundreds of commercial products, and helped tens of thousands of Canadians gain the skills needed for the digital economy.
Learn more at digitalsupercluster.ca
Founded
2017
Company size
11-50 employees
Industry
Non-profit Organization Management
Org type
Nonprofit
Headquarters
Vancouver, British Columbia
DIGITAL connects technology builders and buyers to accelerate the adoption and commercialization of Canadian solutions.
Established in 2018 under the Government of Canada’s Supercluster Initiative, DIGITAL brings together industry leaders, SMEs, and post-secondary institutions to collaborate on large-scale projects that drive innovation and the development of technology solutions in sectors critical to Canada, such as mining and energy, housing, workforce development and health.
Since inception, DIGITAL has delivered billions in projected revenue for Canadian companies, retained sovereign IP, launched hundreds of commercial products, and helped tens of thousands of Canadians gain the skills needed for the digital economy.
Learn more at digitalsupercluster.ca
Founded
2017
Company size
11-50 employees
Industry
Non-profit Organization Management
Org type
Nonprofit
Headquarters
Vancouver, British Columbia
