Franchise Sales Director - West Coast and MidWest-US Based Remote
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US
Summary
The Franchise Sales Director is responsible for proactive outbound prospecting and building relationships with independent brokerage owners to generate a qualified pipeline. They work closely with the Regional Vice President to identify growth opportunities and support the franchise sales process through market research and initial meetings.
Job Description
THE CORCORAN GROUP
Franchise Sales Director – West
Sales Territory:
California, Oregon, Washington, Arizona, Idaho, Utah, Nevada, Colorado, Montana, Wyoming, Nebraska, Minnesota, North Dakota, South Dakota, New Mexico, and additional territories as assigned.
This is a 100% remote position with approximately 50–75% travel throughout the assigned territory. The ideal candidate will reside within the territory.
ROLE OVERVIEW
This is an outbound sales role. Most of your week is spent proactively prospecting through calls, texts, emails, social outreach, networking, and in-person visits with independent brokerage owners. Travel includes planned market canvassing, face-to-face prospect visits, networking, industry events, and scheduled prospect meetings. Your job is to open doors, build strong relationships, and create a consistent pipeline of qualified franchise opportunities for the Regional Vice President (RVP) to advance through the sales process and close.
The FSD leads outbound prospecting, early relationship development, initial meetings, and qualification. As opportunities develop, the RVP assumes primary ownership of advancing the opportunity through the franchise sales process. The timing of that transition may vary based on the opportunity, relationship, and experience level of the FSD, with both team members continuing to collaborate as appropriate.
WHO YOU ARE
Outbound Sales & Relationship Builder
A high-energy, proactive business developer who thrives on creating opportunities from the ground up. Consistently initiates new conversations, builds relationships with independent brokerage owners and industry leaders, and turns market activity into qualified pipeline. Comfortable with persistent outbound outreach and spending significant time in-market meeting prospects face-to-face.
Entrepreneurial & Results-Oriented
A self-starter who thrives in an entrepreneurial environment and takes ownership of activity and outcomes. Demonstrates persistence, creativity, and accountability in prospecting, relationship development, and pipeline creation. Consistently seeks new ways to expand market presence and generate qualified opportunities.
Market-Savvy Sales Professional
Uses CRM tools, market intelligence, competitive insights, and local research to identify who to call, where to go, and where the strongest franchise opportunities exist. Brings informed market perspective to the RVP and supports territory strategy with insights gathered through active prospecting and relationship development.
Collaborative Partner
Works closely with the RVP, Sales Enablement, Marketing, Operations, and Shared Services teams to maximize sales effectiveness. Brings market and prospect insight to the RVP while staying focused on early-stage relationship building, qualification, and pipeline creation.
TEAM-BASED COVERAGE MODEL
• Operates as part of a two-person sales team alongside the Regional Vice President.
• The RVP owns territory strategy, market prioritization, opportunity advancement, and the franchise sales process, with input and market intelligence from the FSD.
• The FSD leads high-activity outbound prospecting, early relationship development, initial meetings, and qualification to create a consistent pipeline of qualified opportunities.
• As opportunities enter the pipeline, the RVP assumes primary ownership of advancing them toward close. The RVP may engage earlier depending on the opportunity, relationship, or experience level of the FSD.
• The FSD may continue to participate in prospect meetings, market visits, presentations, and relationship development alongside the RVP as opportunities advance.
• Success is measured primarily through outbound activity, new relationships created, qualified opportunities generated, pipeline value, and contribution to territory growth and closed business.
YOUR RESPONSIBILITIES
Prospecting & Pipeline Development
• Drive proactive outbound prospecting across assigned markets through calls, texts, emails, social outreach, networking, referrals, and in-person market activity.
• Build and maintain relationships with independent brokerage owners, team leaders, and industry influencers to create a sustainable pipeline of future franchise opportunities.
• Independently lead early-stage prospect meetings, discovery conversations, and presentations, and partner with the RVP as qualified opportunities advance through the franchise sales process.
• Qualify prospects based on strategic fit, business profile, growth potential, and readiness, and create clear next steps for opportunities entering the pipeline.
• Develop and maintain a robust pipeline of qualified prospects that supports territory growth objectives and future revenue goals.
• Conduct market research and competitive analysis to identify priority prospects, emerging opportunities, and relevant market trends.
• Execute regular in-market prospecting, including planned market canvassing, face-to-face brokerage visits, networking, industry events, conferences, and scheduled prospect meetings.
• Provide the RVP with market intelligence and prospect feedback to inform territory planning, market prioritization, and growth strategy.
• Maintain accurate CRM records, prospect activity, next steps, and pipeline information to support visibility and forecasting.
• Represent Corcoran professionally and effectively communicate the brand’s value proposition, growth strategy, and competitive differentiation.
• Contribute to annual growth objectives through consistent outreach, qualified opportunity generation, relationship development, pipeline creation, and contribution to closed business.
QUALIFICATIONS
Education
• Bachelor's degree preferred.
Experience
• 3+ years of sales, business development, franchise development, management consulting, or related experience.
• Demonstrated success building pipeline through proactive outbound prospecting, including cold and warm calling, email, social outreach, networking, and in-person business development.
• Real estate, franchise sales, brokerage operations, or related industry experience preferred.
Business Acumen
• Ability to understand business opportunities, assess strategic fit, and identify growth potential.
• Strong problem-solving, consultative selling, and qualification skills.
Communication Skills
• Proven ability to lead compelling early-stage meetings and presentations both virtually and in person.
• Strong relationship-building skills with the confidence and credibility to engage executive-level decision-makers.
Digital Literacy
• Experience utilizing CRM platforms, Microsoft Office, and sales technology tools.
Other
• Approximately 50–75% travel, including regular in-market prospecting and face-to-face business development.
• Ability to work independently in a remote environment while maintaining a high level of outbound sales activity.
• Residence within the assigned territory strongly preferred.
We are proud to offer a comprehensive benefits package to our employees including:
- Medical, Dental, Vision, Short-term and Long-term disability benefits, AD&D
- 401(k) savings plan with company match
- Paid Time Off to Include Holidays , Vacation Time, and Sick Time
- Paid Family & Paternity Leave
- Life Insurance
- Business Travel Accident Insurance
- All employees receive access to LinkedIn Learning
- Employee Referral Program
- Adoption Assistance Program
- Employee Assistance Program
- Health and Wellness Program and Incentives
- Employee Discounts
- Employee Resource Groups
Through its New York City, Hamptons and South Florida brokerages, along with its rapidly growing affiliate network, Corcoran® is home to more than 120 offices and more than 5,000 independent salespersons in key urban, suburban, and resort markets nationwide. Corcoran is a subsidiary of Anywhere Real Estate Inc.
Anywhere Real Estate Inc. (NYSE: HOUS) is moving real estate to what's next. Home to some of the most recognized brands in real estate Better Homes and Gardens® Real Estate, Century 21®, Coldwell Banker®, Coldwell Banker Commercial®, Corcoran®, ERA®, and Sotheby's International Realty® , we fulfill our purpose to empower everyone's next move through our leading integrated services, which include franchise, brokerage, relocation, and title and settlement businesses, as well as mortgage and title insurance underwriter minority owned joint ventures. Anywhere supports nearly 1 million home sale transactions annually and our portfolio of industry-leading brands turns houses into homes in more than 118 countries and territories across the world.
At Anywhere, we are empowering everyone’s next move – your career included. What differentiates us is our scale, expertise, network, and unique business model that positions us as a trusted advisor throughout every stage of the real estate transaction. We pursue talent – strategic thinkers who are eager to always find a better way, relentlessly focus on talent, obsess about growth, and achieve exceptional results. We value our people-first culture, which thrives on empowerment, innovation, and cross-company collaboration as we keep moving the world forward, together. Read more about our company culture and values in our annual Impact Report.
We are proud of our award-winning culture and are consistently recognized as an employer of choice by various organizations including:
- Great Place to Work
- Forbes World's Best Employers
- Newsweek World's Most Trustworthy Companies
- Ethisphere World's Most Ethical Companies
The Coldwell Banker Commercial® brand(CBC) is a worldwide leader in the commercial real estate industry, and is part of the oldest and most respected national real estate brand in the country, Coldwell Banker Real Estate. Coldwell Banker Commercial is an Anywhere (NYSE: HOUS) brand, a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services.
With a collaborative network of independently owned and operated affiliates, the Coldwell Banker Commercial organization is comprised of approximately 2,100 sales agents working in approximately 200 companies throughout the U.S., as well as internationally. In fact, CBC possesses the largest geographic footprint in today’s commercial real estate marketplace. The organization’s worldwide headquarters are in Madison, NJ
The success of CBC lies in its striking versatility. The organization deftly combines a powerful national presence with the agility of a regional market innovator. Each CBC-affiliated office has the resources and insight to understand its local market and the expertise to convert this knowledge into tangible value for each client. CBC-affiliated professionals stand ready to help clients discover untapped commercial real estate market opportunities and to deliver a range of services designed to add value to their businesses. The CBC organization’s skillful professionals and nimble affiliate offices service a wealth of business categories in markets of any size, with clients ranging from established corporations to small businesses to individual investors.
Founded
1906
Company size
1,001-5,000 employees
Industry
Real Estate
Org type
Public Company
Headquarters
Madison, NJ
The Coldwell Banker Commercial® brand(CBC) is a worldwide leader in the commercial real estate industry, and is part of the oldest and most respected national real estate brand in the country, Coldwell Banker Real Estate. Coldwell Banker Commercial is an Anywhere (NYSE: HOUS) brand, a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services.
With a collaborative network of independently owned and operated affiliates, the Coldwell Banker Commercial organization is comprised of approximately 2,100 sales agents working in approximately 200 companies throughout the U.S., as well as internationally. In fact, CBC possesses the largest geographic footprint in today’s commercial real estate marketplace. The organization’s worldwide headquarters are in Madison, NJ
The success of CBC lies in its striking versatility. The organization deftly combines a powerful national presence with the agility of a regional market innovator. Each CBC-affiliated office has the resources and insight to understand its local market and the expertise to convert this knowledge into tangible value for each client. CBC-affiliated professionals stand ready to help clients discover untapped commercial real estate market opportunities and to deliver a range of services designed to add value to their businesses. The CBC organization’s skillful professionals and nimble affiliate offices service a wealth of business categories in markets of any size, with clients ranging from established corporations to small businesses to individual investors.
Founded
1906
Company size
1,001-5,000 employees
Industry
Real Estate
Org type
Public Company
Headquarters
Madison, NJ