Fractional Chief Marketing Officer- Construction

Fractional Chief Marketing Officer

Hometown Builders Unlimited
Slinger, Wisconsin

CURRENT REALITY

You know how to market a home-service business.

You understand lead generation, paid traffic, content, websites, follow-up, and the numbers behind all of it.

But you’re tired of being held responsible for results while being kept at arm’s length.

No access to leadership.
No clear direction.
No authority to make decisions.
Not enough support to execute the plan.

You don’t need another client who wants “more leads” but won’t give you the access or influence required to produce them.

You need a company that’s ready to treat marketing like a real business function.

A BETTER FUTURE

At Hometown Builders Unlimited, you’ll work directly with leadership.

You’ll have a seat at the table, clear business goals, and real influence over the marketing direction of the company.

We’re looking for someone who can bring strategy, leadership, accountability, and fresh ideas into one clear marketing plan.

You won’t be hired to simply post on social media or manage random tasks.

You’ll help build a marketing system that produces qualified opportunities, tracks performance, and supports the long-term direction of the business.

THE OPPORTUNITY

We’re hiring a Fractional Chief Marketing Officer to lead our marketing strategy and help us build a steady, measurable flow of qualified leads.

This position requires one day per week in our Slinger, Wisconsin office. The remaining work may be completed remotely.

You’ll own five key areas:

1. Marketing Strategy and Leadership

• Build quarterly and annual marketing plans
• Connect marketing priorities to company goals
• Manage the marketing budget
• Review performance and recommend changes
• Report monthly on lead generation and key marketing numbers

2. Paid Advertising

• Manage Google Ads
• Oversee Meta advertising
• Build audience-targeting strategies
• Improve campaign conversion rates
• Coordinate retargeting campaigns and lead funnels

3. Website, SEO, and Conversion

• Oversee website updates
• Improve search rankings
• Keep website content accurate and current
• Improve landing-page conversion
• Strengthen user experience and site performance

4. Social Media, Content, and Creative Direction

• Build the company’s social media strategy
• Create content calendars
• Direct photo and video content
• Plan reels, testimonials, project showcases, and educational videos
• Develop seasonal campaigns and promotional ideas
• Keep the brand consistent across every platform

5. Analytics and Performance

• Track website traffic, conversions, and lead sources
• Measure advertising performance
• Monitor engagement and audience growth
• Turn the numbers into clear decisions and next steps

This role is for someone who can think strategically, lead confidently, and stay close enough to execution to make sure the plan gets done.

HOW SUCCESS IS MEASURED

Your two primary scorecard numbers will be:

1. Qualified leads generated per month
2. Cost per qualified lead

We care about real business results.

Traffic, impressions, likes, and engagement may support the strategy, but they aren’t the finish line.

YOU’D BE A GREAT FIT IF...

• You’ve produced measurable marketing results for home-service companies
• You know how to connect marketing activity to qualified leads
• You take responsibility for results and don’t hide behind reports
• You communicate clearly and follow through
• You protect the brand and care about the quality of the work
• You can lead vendors, agencies, and internal team members
• You bring ideas, but you also know how to test, measure, and improve them
• You work well with direct access to ownership and leadership
• You can work from our Slinger office one day per week
• You’re always looking for ways to raise the standard

THIS ROLE IS NOT FOR YOU IF...

• Your experience is mostly outside the home-service world
• You focus on vanity metrics instead of qualified opportunities
• You need someone else to organize every priority for you
• You make excuses when campaigns miss the mark
• You struggle to explain marketing performance in plain language
• You prefer random tactics over a documented strategy
• You aren’t available to work from our office one day per week
• You want the title but not the responsibility
• You say yes to everything instead of giving leadership a clear recommendation

NEXT STEPS

Send us a 3–5 minute video introducing yourself.

Use the video to sell us on three things:

1. Your experience marketing home-service businesses
2. The results you’ve created for other companies
3. How you believe you could help Hometown Builders Unlimited generate more qualified leads at a better cost

Be specific.

Tell us what you worked on, what changed, and what numbers improved.

Send your video to:

[email protected]

We’re not looking for a polished sales pitch.

We’re looking for someone who understands the home-service market, can think like a marketing leader, and knows how to produce measurable results.