Founding Growth Engineer

About Veedma

Veedma is a telehealth practice for men's hormonal and sexual health. We treat low testosterone, erectile dysfunction, and vitamin D deficiency in men 18 and up, fully online. Cash-pay subscription covers consultations, lab panels twice yearly, prescribed medications, and unlimited messaging. Clinically Enclomiphene-only; testosterone replacement therapy is not a service we currently offer.

Small team, founder-led, AI-native by default. Both founders code in Claude Code every day, and internal tools get rewritten faster than they get maintained.

About the founders

You will work with both of us directly, every day.

Vladimir Kotlov, MD - Founder & CEO. Urologist by training (MD, 2014) with clinical experience in men's reproductive health. The clinical voice in every product call. (https://www.linkedin.com/in/vkotlov/)

Victor Kuznetsov - Founder & CTO. 20+ years in software engineering and AI/ML. Previously Co-Founder & CTO of Yva.ai (people analytics, acquired by Visier). Owns the Veedma platform end-to-end today. (https://www.linkedin.com/in/wiltodelta/)

If the people you would be reporting to matters to you (it should), open both profiles before you apply.

What this role is not

Not SEO. Not paid acquisition. Not "manage the agency". Not "optimize the existing funnel by 3%". We don't have a media budget and we don't plan to start one. If you measure your seniority by the size of the paid budget you have managed, wrong seat.

What this role is

A builder who happens to do growth. Some bets are quick - a referral tweak, a landing page test, a podcast pitch that lands a guest spot, a creator DM that starts a real conversation. Others compound - a content engine, a community presence, a referral mechanism that gets sharper every month. You run several at once on different time horizons, and you build the tooling that makes that possible. Claude Code is your default surface; scrapers, agents, and scrappy internal tools are how the work gets done. Every channel is a system to reverse-engineer. Leverage comes from content the audience wants to share, creators who would talk about us without being paid to, communities we are part of, referral loops, and the patient experience itself.

You probably fit if

When you see a broken funnel, a slow page, a creator who would convert - your hand is already moving toward the keyboard. You don't wait for permission, a brief, a meeting, a vendor. You ship something rough today and learn from it tomorrow. You're personally interested in men's health, hormone optimization, sexual health, or longevity - the best growth people we've seen in this space were users of the category before they marketed it. You don't need to be a Veedma patient, but you should be the kind of person who would consider becoming one.

What you will own

• How many tests are live this week. That, and patients added this quarter. Not dashboards.

• New channels. Find ones nobody at Veedma is running - communities we should be in, podcasts where we should be guests, creators whose audience overlaps with ours, referral loops, adjacent practices. Prove or kill in 2-4 weeks.

• Creator and community relationships. Find the voices in men's health, performance, and longevity who matter. Build relationships with them as a peer, not a buyer - we don't pay for posts. Turn it into a system, not a one-off ask.

• Referrals and loops. Build the way existing patients bring new ones in. Instrument it. Make it sharper every month.

• Landing pages and funnel tests. Write the copy, wire up the test, read the data.

• Agents do the boring parts. By month 12, your routine work runs as agents you wrote. The day clears for figuring out what to build next.

What we are looking for

• 10+ years in growth, organic acquisition, partnerships, or "founding growth" roles. Senior, hands-on. You have taken at least one brand from early traction to scale without leaning on paid media.

• Healthcare is in your background. Most of those years were spent on a healthcare, telehealth, pharmacy, or supplements brand. Not "wellness-adjacent" SaaS. Not a fitness app. Real healthcare.

• You want to stay in healthcare. You are not looking at us as a stop between two consumer-tech roles. When you describe your next 5 years, the words "health", "medicine", or "patients" show up unprompted.

• Claude Code is your primary tool. Not "I have tried it", not "I use ChatGPT sometimes". 6+ months of daily use, 4+ hours per day. You write skills, wire up MCP integrations, compose sub-agents, automate the boring parts yourself. If you cannot describe your Claude Code workflow in concrete detail, wrong seat.

• You build, you don't wait. Scrapers, prompt pipelines, no-code automations, ugly internal dashboards, scrappy landing pages - you ship them yourself. If engineering is the bottleneck, you have already routed around it.

• When the data isn't there, you write the query. Cohort tables, funnel reports, ad-hoc digs in the warehouse - you do not file a ticket. Basic SQL.

• Rules for marketing prescription telehealth in the US (FTC truth-in-advertising, no medical claims, HIPAA-adjacent) - known cold. You have shipped compliant content and creator briefs.

• Copy is yours. No agency between you and the channel.

Nice to have

• Worked at Hims, Ro, Hone, Maximus, or a similar DTC telehealth.

• Hormone health, men's health, or sexual health specifically.

• A repo, a Loom, or a writeup of an automation or growth hack you built and shipped.

How we operate

• AI-native, not AI-curious. Both founders code in Claude Code every day. New hires do the same on day one. The bar for "should this be a tool" is hours, not weeks.

• No queues, no tickets pointed at yourself. If you see it broken, you fix it. If a creator outreach script would save you four hours a week, you build it Friday. We don't wait.

• Never idle. Always something being tested, a signal we're chasing, a part of the product getting tighter. A week without a new experiment is a broken week.

• Signals over opinions. What patients message us, what support tickets say, where the funnel breaks, what creators reply, what the data shows - that sets the agenda. The product changes when the data says so, fast.

• Straight line to the founders. No layers. You're in the room (Slack, Linear, the weekly call) where product, clinical, and business decisions happen. You're expected to weigh in.

• Business-engaged or wrong seat. Not someone who clocks in, ships a brief, and goes home. Someone who reads the retention numbers, has a view on the pricing page, and pings us at 9pm when the data is off.

• Async-first, US hours overlap. We ship every day at minimum.