Ford Lincoln Brand Specialist
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Hoffman Auto Group
East Hartford, CT, US
Summary
The Brand Specialist is responsible for selling new and pre-owned vehicles while maintaining high customer satisfaction standards. They must actively prospect for new business, manage CRM activities, and perform vehicle demonstrations and deliveries.
Job Description
Overview
Directly responsible for selling new and/or pre-owned vehicles at dealership gross, volume and customer satisfaction standards. This position includes three broad areas of activity: personal work habits, prospecting, and selling. The base of this business is customer satisfaction; the Brand Specialist is committed to guaranteeing satisfied customers.
Responsibilities
1. Prepare monthly to better understand the day-to-day activities necessary to achieve monthly personal goals as set by management.
2. Track daily activities such as: showroom phone and internet opportunities, test drives, appointments, etc. to monitor and stay on path toward achieving monthly goals. Report to management concerning any obstacles or opportunities that may affect workflow.
3. Complete all daily activities. Included but not limited to: CRM duties, follow ups, entering complete and accurate customer contact information, and following up with delivered clients in accordance to management’s instructions.
4. Maintain CRM system to encourage repeat business and encourage vehicle owner to refer leads and prospects, as well as to achieve market share requirements.
5. Be active and creative in customer prospect opportunities, developing opportunities outside of daily walk-in traffic to help achieve goals.
6. Complete a dealership walkthrough with all clients (service, features, parts, etc.)
7. Perform delivery of sold vehicle, demonstrating features and operation of the vehicle. Offer second delivery at customer’s preference.
8. Learn and understand the terminology of the automobile industry and keep abreast of technological changes in products. Be familiar with competitive products, including prices, equipment, models, and trading practices.
9. Maintain CSI scores above regional average on a monthly basis.
Qualifications
1. High School Diploma.
2. 1-2 years’ experience in a sales orientated environment preferred
3. Can adapt and embrace change with an internal and external customer centric mindset
4. Act as an advocate for teammates and have a strong commitment to technology advancement
5. Possesses effective communication skills: oral, written, listening.
6. Works well with customers, promotes a positive image of the company, strives to solve issues raised by customers.
In 1921, Hoffman Auto Group was founded by brothers Israel and Barney Hoffman with the acquisition of a Ford franchise in New Hartford, Connecticut. After over 100 years and with the third and fourth generations leading the company, Hoffman is regarded as one of the most successful family-owned businesses in Connecticut with locations in East Hartford, Avon, New London, and Waterbury. In 2025, the company celebrated its first expansion outside of Connecticut with the acquisition of two dealerships in Burlington, Vermont.
Hoffman is committed to delivering exceptional customer experience and driving innovation in the industry through its 11 brands: Audi, BMW, Ford, Honda, Hyundai, Genesis, Lexus, Lincoln, Porsche, Subaru, and Toyota. The company employs over 600 employees and consists of sales, service, and parts, two state-of-the-art collision centers, and in-house training and advancement, business development, and marketing.
In addition to setting new standards of excellence and service for both customer experience and employee culture, the company demonstrates a robust commitment to the community through its philanthropy.
Founded
1921
Company size
501-1,000 employees
Industry
Retail Motor Vehicles
Org type
Privately Held
Headquarters
East Hartford, CT
In 1921, Hoffman Auto Group was founded by brothers Israel and Barney Hoffman with the acquisition of a Ford franchise in New Hartford, Connecticut. After over 100 years and with the third and fourth generations leading the company, Hoffman is regarded as one of the most successful family-owned businesses in Connecticut with locations in East Hartford, Avon, New London, and Waterbury. In 2025, the company celebrated its first expansion outside of Connecticut with the acquisition of two dealerships in Burlington, Vermont.
Hoffman is committed to delivering exceptional customer experience and driving innovation in the industry through its 11 brands: Audi, BMW, Ford, Honda, Hyundai, Genesis, Lexus, Lincoln, Porsche, Subaru, and Toyota. The company employs over 600 employees and consists of sales, service, and parts, two state-of-the-art collision centers, and in-house training and advancement, business development, and marketing.
In addition to setting new standards of excellence and service for both customer experience and employee culture, the company demonstrates a robust commitment to the community through its philanthropy.
Founded
1921
Company size
501-1,000 employees
Industry
Retail Motor Vehicles
Org type
Privately Held
Headquarters
East Hartford, CT
