Field Sales Representative - Recreational Cannabis

Etz Hayim owns and operates the brands Cycling Frog and Lazarus Naturals, as well as a sprawling operation that spans from farming over 300 acres of hemp, extraction, chemical processing, packaging, supply chain and warehousing to support both brands and private label customers.

Lazarus Naturals was founded in 2016 to make quality hemp-based CBD accessible to everybody. It's why we own our manufacturing process from start to finish - beginning at our hemp farms in Central Oregon to our extraction, formulation, and packaging - all to deliver safe, effective CBD at an affordable price. We provide a 60% Assistance Program to veterans, individuals with disabilities, or those experiencing income challenges, because we believe everybody should be able to experience the benefits of CBD and natural medicine regardless of their financial situation.

Cycling Frog is normalizing the consumption of casual use THC products. We are on a mission to make THC convenient, affordable, and fun by making a sessionable THC beverage the same price as a beer or soda. We want to change the way THC is consumed and viewed by our society by focusing on lower potency, ready to drink beverages that can easily fit into anyone’s lifestyle.

This is a home-based role requiring travel to customer locations. Employee must reside in Upstate New York - Syracuse/Albany.

Reports To: Sales Manager

Summary: This is a full-time, remote role for a Field Sales Rep. The Field Sales Rep will be responsible for identifying and securing new sales opportunities, building relationships with clients, and driving revenue through effective sales strategies. Responsibilities include promoting Cycling Frog’s product lines, working closely with the marketing and product teams, delivering proof of concept, & inspiring others to follow. Daily responsibilities include directly selling into 100+ dispensaries, analyzing market trends, and developing account strategies. The role also involves working closely with cross-functional teams to ensure alignment on company objectives. Accountable for a world class battleplan that will exceed monthly and quarterly KPI's. Ability to adopt daily, weekly, & monthly cadences managing the overall selling process. This role is tasked with growing our Cycling Frog edible and beverage portfolio within the dispensary marketplace, to maximize points of distribution (POD’s) and feature/display opportunities.  

Primary Duties and Responsibilities

● Responsible for sell-in, order placement, stock management and display management  of Cycling Frog in your 100+ dispensary book of accounts.

● Develop and manage all dispensary bottom-up sales forecasting that will feed the KPI deliverables.

● Work with our fulfillment partner on all levels to understand the market and identify areas for growth in the recreational cannabis dispensaries. 

● In partnership with Sales leadership and Brand teams, develop market-specific marketing and promotional plans to drive growth, brand adoption and cater to the specific intricacies of your local markets. 

● Lead all local dispensary chain sales account sell-in, strategic and tactical planning to drive performance in chains we have placement, and gain new placements. 

● Identify major non-buy accounts and develop strategic and tactical plans to gain distribution and volume within target groups, including calling on those accounts directly.

● Visit 40-50 accounts per week - 150 accounts per month. Building out proof of concept and reporting in-store brand presentation and metrics with VIP/Karma, & Distru/Headset/Bridge Nexus.

● Educate and promote Cycling Frog products in dispensaries, so that budtenders and staff members have the appropriate brand knowledge to encourage and prioritize our brand vs the competition.

● Conduct in store and event samplings to build brand awareness and trial. Responsible for coordinating in-store sampling events with your designated accounts.

● Work within VIP/Karma, & Distru/Headset/Bridge Nexus to communicate opportunities.

Qualifications

● Proven experience in sales, lead generation, and account management

● Strong networking and relationship-building skills with the ability to identify new opportunities

● Knowledge of market research, sales strategies, and customer engagement techniques

● Proficiency in communication, both written and verbal, as well as presentation delivery

● Time management and organizational skills for independently managing tasks and meeting deadlines

● Proficiency in VIP-CRM tools and sales software; familiarity with digital marketing concepts is a plus

● Bonus qualifications include experience in the cannabis or beverage industry and a passion for innovative products

● Bachelor’s degree in Business, Marketing, or a related field is preferred but not required

● Must have independent transportation.  

Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this Job, the employee is regularly required to stand; use hands to finger, handle, or feel; reach with hands and arms and talk or hear. The employee is frequently required to walk; climb or balance and taste or smell. The employee is occasionally required to sit and stoop, kneel, crouch, or crawl. The employee must regularly lift and /or move up to 25 pounds, frequently lift and/or move up to 50 pounds. Specific vision abilities required by this job include close vision, color vision, peripheral vision, depth perception and ability to adjust focus

Work Environment: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this Job, the employee is regularly exposed to moving mechanical parts. The employee is frequently exposed to wet and/or humid conditions, extreme heat and risk of electrical shock. The employee is occasionally exposed to high, precarious places; fumes or airborne particles; toxic or caustic chemicals; outside weather conditions and extreme cold. The noise level in the work environment is usually moderate