Field Marketing Manager - Federal

WHO WE ARE

Come join the company reinventing data security, empowering businesses to realize the full potential of their data. As the leading data security platform purpose-built for the cloud era, Cyera’s mission is to reinvent how businesses secure data, enable agile collaboration, and boldly pursue new business opportunities. Trusted by security teams at leading global businesses, our team is proving that data security is the next big thing in cyber. Backed by the world’s leading investors and working with a large and growing list of Fortune 1000 companies, we are looking for world-class talent to join us as we usher in the new era of data security.

WHO YOU ARE

We’re looking for an energetic field and channel marketer with a “can-do” attitude and exceptional attention to detail, to execute programs with our federal field sales and channel partner teams to drive demand and accelerate existing opportunities. In this role you will assist in the development of multi-touch, multi-dimensional programs for Cyera’s Federal business, including events, webinars and regional campaign execution. You’ll get a first-hand look at how a fast-growing company builds a world-class brand and delivers world-class marketing programs. The ideal candidate will be an all-out team player, but at the same time be a self-starter that is hands-on, driven, a great relationship builder, and someone who is passionate about owning a project from beginning to end.

RESPONSIBILITIES:

Actively support quality pipeline development and brand awareness within the Federal market through field and channel marketing programs, events, and campaigns

• Develop pipeline generation programs for federal civilian and/or Department of War (DoW, formerly Department of Defense) accounts 
• Create and deliver integrated marketing programs for the Federal market, including curated content, digital marketing, webinars, Cyera events, 3rd party event sponsorships, partner alignment events, direct mail, teleprospecting, etc.
• Collaborate with federal sales to ensure optimization of pipeline coverage, acceleration and alignment across territories. Support territory planning and sales alignment within region
• Partner with business development team on outreach and lead follow up 
• Educate and enable federal sales team on new and planned marketing activities
• Measure and analyze field marketing performance against target plan
• Manage and balance federal field marketing budget and spend
• Work with the channel team and government-focused distributors and resellers, including Carahsoft and Immix (Arrow), to develop and execute co-marketing plans and joint pipeline generation programs 
• Improve waterfall metrics, including reach, conversion, velocity, value, and return
• Develop and implement highly relevant messaging for federal accounts
• Events: manage all event logistics including onsite management, ensuring flawless execution; design creative, cost-conscious event formats (lunch-and-learns, agency briefings, small-group roundtables) that comply with federal ethics and gift-limit guidelines 
• Webinars: develop and deliver webinar and virtual briefing content tailored to federal civilian and/or Department of War (DoW) stakeholders

Requirements

REQUIRED BASIC QUALIFICATIONS:

• Minimum of seven (7) years of field marketing experience, including three (3) to five (5) years specifically within the federal market (civilian and DoW) 
• Based in or near the Washington, DC metro area preferred
• Highly knowledgeable about demand generation and marketing best practices
• Results–oriented with a passion for performance measurement and analytics
• Experience delivering engagement programs that ensure incredibly successful customers who continue to renew and expand
• Proven success in executing programs and events that drive demand, deal acceleration, return, and deliver exceptional experience for our attendees
• Content creation experience across a variety of mediums, from developing messaging platforms to creating persuasive copy for email, direct mail, digital ads, SDR scripts and marketing assets
• Experience developing regional and channel plans to support account-based marketing
• Demonstrated ability to build highly effective working relationships with sales and marketing
• Ability to travel up to 30% of the time

REQUIRED KNOWLEDGE:

• Bachelor's Degree with a Marketing or Business focus preferred, but not required
• Ability to clearly articulate a market-specific value proposition and tailor it to fit a variety of program requirements
• Strong understanding of content creation to target audiences with tailored messaging
• Experience in segmentation analysis, budgeting and building business cases
• Understanding of B2B sales cycle and how to identify opportunities to maximize demand creation, pipeline contribution and sales opportunity acceleration
• Excellent grasp of marketing performance metrics management to ensure optimal program performance and ROI
• How to market to a range of B2B buyers using a wide variety of offers (white papers, case studies, webcasts, digital marketing) and delivery mechanisms (email, call downs, direct mail)
• General understanding of federal government procurement processes, contract vehicles, and buying behavior
• Familiarity with civilian and Department of War (DoW) personas and mission priorities
• Understanding of government fiscal-year budget cycles and how they affect campaign and event timing

REQUIRED SKILLS:

• Experience with Salesforce, Marketo, and/or other predictive analytics tools preferred
• Familiarity with leading government-focused distributors and resellers, such as Carahsoft and Immix (Arrow) 
• Experience planning and executing webinars and virtual briefings for federal audiences  
• Integrated marketing content creation and implementation experience
• Ability to understand the company and product pitch and execute it in the field
• Convey information to a wide variety of internal and external audiences
• Write and deliver marketing-quality emails, presentations and collateral
• Exceptional event planning skills - including experience managing event contracts, BEO specifics, and creating experiences that set Cyera apart
• Creative, resourceful approach to designing engaging, cost-conscious events and experiences that comply with federal ethics and gift-limit guidelines 
• Recruitment planning for events and execution excellence

REQUIRED BEHAVIORS:

• Results–oriented with a passion for performance measurement and analytics
• Flexibility and “can-do” attitude
• Communication and influence – must be energetic and passionate with ability to expertly lead cross-functional teams to achieve regional marketing goals
• Ability to expertly manage multiple projects simultaneously with tight deadlines
• Self-starter
• Ability to evaluate and navigate complex problems with multiple, evolving variables
• Revenue generating mindset must be core to your thinking and be second nature to you. You should feel ownership of the pipeline - wins and losses - just like our sales team
• Consider yourself a member of the regional sales team - not just a catalyst, but a key member of the team

COMPENSATION INFORMATION: 

Compensation Range: $140,000-$170,000.

This compensation range represents Cyera’s good faith and reasonable estimate of the range of possible compensation for this role at the time of posting, and Cyera may ultimately pay more or less than the posted range. The final salary for this position will be determined in Cyera’s sole discretion, consistent with applicable law, and based on a variety of factors, including but not limited to the employee’s work experience, skills, and qualifications for the role, as well as the needs of Cyera’s business and other operational considerations.

Final compensation will vary based on seniority and relevance of experience, location, and position requirements.

This role may be eligible for potential merit increases based on factors such as individual or company performance, time in role, and other discretionary factors.​

BENEFITS - Why Cyera? 

• Ability to work remotely, with office setup reimbursement
• Competitive salary
• Unlimited PTO
• Paid holidays and sick time
• Health, vision, and dental insurance
• Life, short and long-term disability insurance