Director, Sponsor Marketing Promotional Opportunities

About Nteractive

At Nteractive, we design and deliver world-class experiential, event, and conference solutions that connect brands with people in powerful, meaningful ways.

We partner with some of the world’s most influential organizations to create large-scale, high-impact global programs — from flagship conferences and destination events to complex, multi-market activations. Our work blends strategy, creativity, technology, and flawless delivery to produce experiences that truly move audiences.

Our success is built on our people. We are a collaborative, ambitious, and values-driven agency that invests in talent, encourages innovation, and empowers our teams to take ownership and make a real difference. We believe in long-term partnerships, exceptional client service, and continuously raising the bar in everything we do.

We’re looking for an experienced Director, Sponsor Marketing Promotional Opportunities to lead the vision, development and delivery of high-impact sponsorship activations and experiential opportunities across our client programmes.

This is a senior, hands-on role for someone who knows how to turn a sponsorship opportunity into a compelling experience — connecting attendee needs, client objectives and sponsor outcomes, while bringing ideas to life through creative thinking, production expertise, innovation and flawless execution.

What you'll be doing

Sponsorship Activation & Experience Design

• Lead the development of traditional and innovative Marketing Promotional Opportunities (MPOs) and experiential sponsorship programmes that enhance attendee engagement and deliver meaningful sponsor impact.

• Develop integrated sponsorship experiences that align with the attendee journey while balancing creativity, innovation, commercial return and sponsor objectives.

• Create flagship experiential concepts alongside scalable sponsorship opportunities that can be adapted across events and client portfolios.

• Partner with Creative, Production, Technical Production, F&B, Event Services, Sponsorship, Digital and external suppliers to bring brands to life.

• Develop experiences designed to drive interaction, lead generation, thought leadership, brand awareness and meaningful audience engagement.

• Stay ahead of emerging trends, technologies, AI-powered solutions and new models for audience and sponsor engagement.

• Champion bold and innovative ideas while ensuring they are practical, achievable and commercially viable within project, budget and operational constraints.

Production & Delivery

• Own the end-to-end development and delivery of sponsorship activations, from initial concept through to execution.

• Build detailed scopes, production requirements, operating plans, budgets, timelines and delivery frameworks.

• Translate creative and sponsorship concepts into clear, actionable production and operational requirements.

• Work closely with event delivery teams to ensure activations are delivered to the highest standards, on time, on budget and with the right operational infrastructure in place.

• Develop documentation, specifications, vendor requirements and operational guidance to support seamless delivery.

• Partner closely with Sponsorship teams to ensure a connected and high-quality sponsor experience from planning through to onsite execution.

• Take a hands-on approach to problem solving and decision making across complex, multi-workstream programmes.

Commercial, Budget & Vendor Management

• Develop cost models and manage budgets for sponsorship activations and experiential opportunities.

• Source, evaluate and manage production partners, vendors and technology providers.

• Negotiate costs and supplier agreements to maximise impact, value and budget efficiency.

• Monitor financial performance, profitability and sponsor value throughout the lifecycle of each opportunity.

• Review, approve and document changes and additional costs as required.

• Maintain visibility of onsite decisions and costs to support accurate post-event reconciliation.

Client & Sponsor Partnership

• Work closely with clients, sponsors and internal teams to understand business objectives, audience needs, sponsor goals and measures of success.

• Act as a strategic advisor, recommending sponsorship activations and experiential opportunities that deliver meaningful engagement and commercial value.

• Present experience strategies, concepts and recommendations to senior client and internal stakeholders.

• Build strong relationships across Creative, Client Services, Sponsorship, Production, Digital and other specialist teams.

• Confidently influence stakeholders and bring together different perspectives to create experiences that work for the attendee, sponsor and client.

Innovation, Portfolio & Growth

• Develop a roadmap for sponsorship MPOs and experiential activations across client portfolios.

• Create repeatable and scalable frameworks that can be applied across multiple events and programmes.

• Evaluate activation performance and identify opportunities to improve attendee engagement, sponsor ROI and revenue generation.

• Establish best practices, playbooks, standards and processes to strengthen Nteractive's sponsorship activation capabilities.

• Identify new opportunities to use technology, data, AI and emerging engagement models to create differentiated sponsor experiences.

• Use performance data, trends and insights to drive continuous improvement and innovation.

What you will bring

• 15+ years' experience across experiential marketing, event production, sponsorship activation, live events or a closely related discipline.

• Proven experience developing and delivering sponsorship activations and Marketing Promotional Opportunities (MPOs).

• Strong understanding of attendee engagement, customer journeys and experience design.

• A track record of creating experiences that deliver measurable sponsor ROI and meaningful business outcomes.

• Strong knowledge of emerging event technology, digital engagement and experiential trends.

• Proven experience managing budgets, forecasting, supplier relationships and commercial negotiations.

• Experience working with external production partners, agencies, technology providers and specialist suppliers.

• Strong understanding of operational planning and the ability to turn creative concepts into detailed, executable delivery frameworks.

• Experience collaborating across Creative, Production, Sponsorship, Client Services and senior client stakeholders.

• Experience delivering within large-scale conference, exhibition, technology or complex live event environments is highly desirable.

• Strong analytical and commercial thinking, with the ability to evaluate performance and identify opportunities for improvement.

• Exceptional communication, presentation and stakeholder management skills.

• A creative, curious and solutions-focused approach, with the ability to balance strategic thinking with hands-on delivery.

• Highly organised, detail-oriented and comfortable managing multiple priorities in complex environments.

• A genuine passion for creating standout sponsor, client and attendee experiences.

Why you’ll love working here

At Nteractive, you'll work alongside talented people across strategy, creative, production, technology, sponsorship and event services to create experiences for some of the world's most ambitious brands and organisations.

You'll have the opportunity to shape how sponsorship experiences come to life at scale — combining creativity, production expertise, innovation and commercial thinking to create experiences that people remember.

Benefits

• PTO – 20 days plus public holidays

• Summer Hours

• Birthday Day Off

• 401k – access to fund for employee contributions

• Health Care – employee cover and dependent cover offered

• Dental & Vision

• Life Insurance

• Health Advocacy Program

• Wellbeing & Inclusion Initiatives including access to an EAP

• Family Leave & Adoption Assistance

• Rewards & Recognition incentives

• Volunteering Day

• Cell & Wi-Fi allowance

• Generous Talent Referral Scheme

• Time Off in Lieu

Other Requirements

• Based in the USA

• Ability to travel to aid team collaboration and meet client needs

• Ability to work across multiple time zones as required

• Quiet home working environment with reliable broadband (minimum 25MB download / 2MB upload)