Ecommerce & Mobile App Content Specialist

Join Trulieve – Where Passion Meets Purpose

If you're interested in being part of one of the nation's fastest-growing industries, Trulieve may be the perfect place for you. We are proud to be recognized on TIME's America's Best Companies 2026 List, an honor awarded to top-performing U.S. organizations based on employee satisfaction, financial strength, and sustainability transparency. Trulieve was one of only two cannabis companies to receive this distinction.

If you have passion for helping others and want to make a meaningful impact through your work, this may be the role for you. At Trulieve, we strive to bring our patients the relief they need in products they can trust. Our plants are hand-grown in carefully controlled environments designed to minimize unwanted chemicals and pests, keeping the cultivation process as natural as possible every step of the way. To learn more about Trulieve and our mission, please visit www.trulieve.com

Requisition ID:  21232 

Remote Work Available:  

Ecommerce & Mobile App Content Specialist

Reports to: Web Content Manager

Department: Marketing

Location: Remote

Position Summary:

Trulieve is seeking an Ecommerce & Mobile App Content Optimization Specialist to support the execution, quality, and continuous improvement of content within our mobile app & website workflows. This is a hands‑on, individual contributor role focused on managing app content, ensuring accuracy and consistency, and applying mobile‑first UX best practices to improve customer experience and ecommerce performance.

This role works closely with digital marketing, e-commerce, product, and creative teams to publish and maintain app content, perform QA testing, support feature rollouts, and identify content and UX optimization opportunities based on user behavior and performance insights. This role will also be responsible for the day‑to‑day coordination of the mobile app content changes, business updates, and website as needed. The specialist partners with digital marketing, ecommerce, product, and creative teams to manage app content updates, QA test releases, support feature rollouts, and apply UX best practices to improve how customers interact with content across the app.

Key Responsibilities:

• Manage and update content across the mobile app and supporting website workflows using the app CMS and Adobe Experience Manager (AEM).
• Author, review, publish, and QA app content including product information, imagery, banners, promotions, announcements, and business updates.
• Coordinate and execute day‑to‑day mobile app content changes to support marketing initiatives, ecommerce priorities, and operational updates.
• Perform QA testing on app pages, content updates, releases, and new features to identify bugs, formatting issues, broken links, and content errors.
• Partner closely with digital marketing, ecommerce, product, UX, and creative teams to support feature rollouts, enhancements, and promotional campaigns.
• Apply mobile‑first UX best practices to content structure, layout, and presentation to improve usability and customer experience.
• Monitor in‑app user behavior, engagement, and performance metrics to identify content and UX optimization opportunities.
• Collaborate with creative and design teams to ensure assets are properly sized, optimized, and implemented for mobile app placement.
• Support app enhancements, feature migrations, and new content rollout processes from a content readiness and QA perspective.
• Ensure all content meets brand standards, accessibility guidelines, and app store requirements.
• Provide day‑to‑day coordination and guidance for mobile app content updates, including working with AEM content authors as needed.
• Maintain documentation for app content workflows, publishing standards, and QA processes.

Qualifications

• Bachelor’s degree, relevant certifications, or equivalent practical experience in Digital Marketing, Ecommerce, Mobile UX, Web/App Content, or a related field.
• 1–3 years of experience managing content for mobile apps, ecommerce platforms, or mobile‑first digital experiences.
• Hands‑on experience authoring and publishing content using Adobe Experience Manager (AEM) or a similar enterprise CMS.
• Experience supporting app content updates, QA testing, and release coordination in a fast‑paced environment.
• Strong attention to detail with proven ability to identify content, formatting, and UX issues before release.
• Solid understanding of mobile‑first UX principles, accessibility standards, and content best practices.
• Familiarity with mobile app analytics tools
• Working knowledge of basic HTML and SEO considerations for mobile and app environments.
• Strong written and verbal communication skills, including proofreading and content review.
• Highly organized with the ability to manage multiple priorities and deadlines independently.
• Comfortable collaborating cross‑functionally while owning execution of assigned work.

Please apply directly through our official careers site or authorized recruitment channels.  Using third-party application services may create issues with your applicant profile and lead to processing delays. 

Salary will be commensurate with experience.   A comprehensive benefits package including paid time off is offered with this position. 

Trulieve provides equal employment opportunities to all employees and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, pregnancy or any other characteristic protected by federal, state or local laws.