DreamLab Marketing & Community Outreach Coordinator (Hybrid, part-time)

Description

The Girl Scout mission is to build girls of courage, confidence, and character, who make the world a better place. Behind every Girl Scout and volunteer is a team of local staff ready to help them earn that next badge, embark on a camping adventure, or organize an impactful service project. We are Girl Scouts of Northern New Jersey (GSNNJ) serving girls in grades K-12 in Bergen, Morris, Passaic, Sussex and northern Warren counties. We bring the Girl Scout Leadership Experience to 19,000 girls and 10,200 adult members. Our newly opened DreamLab is a bold, imaginative hub for sisterhood, a place where ideas ignite, friendships flourish, and possibilities come to life. This dynamic new experience center offers Girl Scouts a whole new and meaningful way to explore our four pillars -  STEM, Life Skills, Entrepreneurship, and Outdoors. 

To build strong community connections and expand DreamLab’s reach and impact, GSNNJ is seeking a creative and community-minded part-time DreamLab Marketing & Community Outreach Coordinator to join our team.

Position Summary

The DreamLab Marketing & Community Outreach Coordinator is a hands-on, creative role responsible for promoting DreamLab programs, keeping the physical space current and engaging, creating social media and marketing content, and building awareness throughout the community. This person will help ensure that families, Girl Scout members, educators, schools, community organizations, and other stakeholders know what is happening at the DreamLab and how they can get involved. The ideal candidate is highly organized, visually creative, comfortable with community outreach, and able to move easily between creating a flyer, posting a reel, updating a showcase, and connecting with a local partner.

Weekly hours: upto 20 hours a week

Hourly rate: $26-$27 per hour

ESSENTIAL DUTIES & RESPONSIBILITIES

Marketing and Content Creation

• Create and update flyers, posters, signage, digital graphics, handouts, and other promotional materials for DreamLab programs, events, field trips, troop experiences, birthday parties, rentals, and special initiatives.
• Develop engaging social media content, including graphics, captions, photos, reels, stories, and short-form videos that showcase DreamLab opportunities and experiences.
• Capture, organize, and maintain a library of photos, videos, participant highlights, and other content for use across marketing and communication channels.
• Develop audience-specific messaging and materials for Girl Scout members, families, educators, homeschool communities, community partners, renters, and other stakeholder groups.
• Maintain a marketing and outreach calendar to ensure programs, events, and other opportunities are promoted effectively and well in advance.

DreamLab Displays and On-Site Experience

• Maintain and regularly refresh DreamLab posters, signage, showcases, and displays to ensure the space remains current, welcoming, and engaging.
• Create monthly and seasonal displays highlighting heritage and awareness months, Girl Scout initiatives, community celebrations, and other relevant themes.
• Help ensure that the DreamLab’s physical and visual presentation reflects the Girl Scout brand and the energy of its programs and experiences.

Community Outreach and Engagement

• Build awareness of DreamLab through ongoing outreach to schools, libraries,  recreation departments, municipalities, youth-serving and cultural organizations, nonprofits, businesses, and other community partners.
• Distribute promotional materials and identify newsletters, community calendars, social media groups, listservs, local events, and other channels that can expand DreamLab’s visibility.
• Represent DreamLab at community events, fairs, school programs, and other outreach      opportunities, as needed.
• Cultivate relationships with community partners to generate program participation, referrals, rentals, and collaborative opportunities.

Collaboration and Performance Tracking

• Collaborate  with GSNNJ’s Marketing and Communications team to ensure DreamLab content and materials align with organizational branding, messaging, and broader campaigns.
• Work closely with DreamLab Operations and other GSNNJ teams to gather program information, coordinate promotional timelines, and support outreach priorities.
• Track marketing and outreach activities, engagement, and results, and help identify opportunities to increase registrations, rentals, partnerships, and repeat participation.
• Perform other related duties as assigned to support DreamLab programs, operations, and organizational priorities.  

Girl Scouts of Northern New Jersey is an Equal Opportunity Employer, drug-free workplace, and complies with ADA regulations as applicable. 

This is a part-time role and not eligible for benefits.

Requirements

• Experience in marketing, communications, social media, community outreach, graphic design, event promotion, or a related area.
• Strong written communication and visual storytelling skills.
• Experience creating content using Canva or similar design platforms.
• Comfortable creating social media graphics, short-form video, reels, and other digital content.
• Strong organizational skills and ability to manage multiple projects and deadlines.
• Comfortable initiating outreach and building relationships with community partners.
• Ability to tailor messaging for different audiences.
• Interest in youth development, education, community engagement, experiential learning, or Girl Scouting.
• Ability to work independently while collaborating with a broader team.
• Occasional evening or weekend availability for programs or community events may be required.
• Membership in GSUSA is required upon employment and annually thereafter (cost covered by the Council).

Preferred

• Experience promoting youth, educational, nonprofit, museum, recreation, or community-based programming.
• Familiarity with northern New Jersey communities and organizations.
• Photography, video editing, email marketing, or CRM experience.