Director, Thought Leadership and Content Strategy

Director, Thought Leadership and Content Strategy

Department: Marketing

Employment Type: Full Time

Location: Remote

Reporting To: Chief Marketing Officer

Description

About ImpactAssets

ImpactAssets is a $5B nonprofit impact investing leader founded in 2010.  Over the years, ImpactAssets has built an extensive impact investment platform, having invested in 1500+ private companies and impact funds addressing the world’s greatest challenges. ImpactAssets Capital Partners was created in 2022 to bring the ImpactAssets platform and customized investment services to institutional investors. 

ImpactAssets and ImpactAssets Capital Partners together are catalyzing investment capital into mission-driven business models solving the worlds’ biggest challenges. The result? A fast growing, dynamic organization with an activated community of more than 1,800 clients. This level of growth, vision and commitment equals great opportunities to grow a career at ImpactAssets. We are seeking a wide range of colleagues that share our urgency and audacity for driving outsized capital to impact investing.  If you dream big, have a track record for solving problems and know how to ‘get stuff done’, this is the place for you! 

The Opportunity

As the Head of Thought Leadership & Content Strategy, you’ll own the vision, frameworks, and editorial excellence that turn ideas into influence. You’ll partner closely with executives, marketing peers, and external experts – agencies and contractors - to craft content that sparks conversation, earns trust, and drives demand. 

We’re looking for a strategic, creative, and deeply curious content leader to build and scale our thought leadership engine. This role sits at the intersection of storytelling, brand strategy, executive communications, and market insight. You’ll shape the narratives that define our category, elevate our executives, and position our company as a trusted voice in the industry. 

This is a high visibility, high impact role for someone who loves translating complex ideas into compelling stories—and who knows how to operationalize a content strategy that scales. 
 This role is a full time, remote position and can work from anywhere in the US.  As a remote, people-first culture, we care deeply about our team members’ connections to one another and as such, travel 2-3 times per year to company events will be required.  

Key Responsibilities

Thought Leadership Strategy Development 

• Develop and lead a companywide thought leadership strategy aligned to business priorities, brand positioning, and market opportunities. 
• Identify the themes, narratives, and point of views (POV) that differentiate ImpactAssets and ImpactAssets Capital Partners and advance our category leadership. 
• Build frameworks for consistent, high-quality executive thought leadership across channels. 
• Establish content governance processes, partnering with Marketing peers, Investment teams, Business Development and Client Engagement to ensure alignment on thought leadership themes, the content calendar and the roadmap that syncs with and grows with the multi-year business strategy. 
• Establish editorial standards, governance, and processes that maintain a consistent brand voice and tone across all platforms and content types. 
• Leverage SME expertise, translating technical expertise into high-quality content including whitepapers, reports, articles, videos, podcasts, and research driven narratives that can be used on our website, social channels, newsletters and in integrated marketing campaigns. 
• Manage external agencies, writers, analysts, and research partners as needed.  

Market & Audience Insight 

• Conduct content audits to identify gaps and oversee content lifecycles with an eye to the business and personal cycles governing our target segments. 
• Conduct audience research to understand what resonates, what influences, and what drives engagement. 
• Stay ahead of industry trends, competitive narratives, and emerging conversations to inform content strategy, using data to refine messaging, optimize distribution, and measure impact.  

Executive Communications 

• Partner directly with senior executives to shape their voice, refine their POV, and translate their expertise into influential content. 
• Ghostwrite or work with contractors to develop keynote speeches, op-eds, LinkedIn posts, bylines, and longform essays. 
• Prepare executives for media, events, and industry conversations with messaging, briefs, and narrative guidance.  

Other 

• Perform additional responsibilities aligned with the scope of the role. 

Qualifications

Education and Experience: 

• Minimum of 10 years of experience working in content strategy, thought leadership, editorial, executive communications or product marketing, ideally in institutional asset management, and and bachelor’s degree in a related field; or equivalent combination of education and experience 
• Demonstrable history developing content that brings complex business topics to life with high value, discerning audiences: UHNWIs, family offices, foundations, corporates and their influencers. 
• Proven track record working directly with C-suite executives and high-profile principals. 
• Exceptional writing and storytelling skills; translate complexity into clarity and insight. 
• Advanced business or financial degree a plus. 
• A portfolio that demonstrates thought leadership work (articles, speeches, reports, frameworks, etc.). 

Knowledge and Skill Requirements: 

• Deep knowledge of private markets, alternative asset classes, and impact investing, with the ability to flex into audience-specific messaging depending on context and channel. 
• Strong understanding of Large Language Models (LLMs) and how to design content to deepen SEO (Search Engine Optimization), AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization). 
• Proven ability to manage external writers, contractors, and content vendors alongside senior internal stakeholders, with strong vendor management and contracting experience 
• Exceptional strategic thinking, project management, and organizational skills, with the discipline to operationalize a content strategy and execute across multiple workstreams simultaneously. 
• Strong vendor management capabilities. 
• Advanced problem-solving, coupled with cultural sensitivity and adaptability. 
• Demonstrated focus on continuous improvement and ability to identify and implement process improvements.  
• Ability to work independently and prioritize competing demands. 
• Proficiency with Microsoft 365 applications including Excel, PowerPoint, Word,Teams required. 
• Proficiency with cloud-based collaboration tools Box and Asana preferred. 
• Experience working in a virtual working environment preferred. 

Benefits and Perks

• Unique benefits, including virtual work stipend and contribution to employee’s own Donor Advised Fund 
• Competitive total compensation, including discretionary bonus, 401(k) plan,  and generous time off plan
• Compensation ranges from $168,000 - $210,000 and is highly dependent on experience and location
• Comprehensive benefits package including full health and wellness coverage, professional development funding, and generous paid family and parental leave
• Opportunities for training and career development in a fast-paced, progressive organization 
• Values-driven culture

ImpactAssets is an Equal Opportunity Employer. We know our organization is at its best when we include, celebrate and embrace difference. We strive to be a diverse workforce that is representative of our mission, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives!