Director, Performance Creative Strategy

The Role

This is a high-impact leadership opportunity for an experienced Performance Creative leader who excels at developing teams, shaping strategy, and transforming data-driven insights into exceptional creative.

As Director, Performance Creative, you'll lead a team of creative strategists while overseeing a portfolio of key client relationships and helping shape the continued evolution of our Performance Creative practice. You'll partner closely with senior leaders across the agency to elevate creative strategy, drive new business, and build scalable systems that enable better creative, stronger testing, and continuous learning.

This role requires someone equally comfortable coaching leaders, presenting to executive clients, leading RFPs, and rolling up their sleeves to solve complex creative challenges. You'll collaborate closely with Media, Client Services, Strategy, Production, Design, UGC, Influencer, and Operations to deliver best-in-class performance creative across every stage of the customer journey.

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.

We offer:

-Remote-first culture

-Unlimited PTO

-Extended Holiday break (Winter)

-Flexible schedules

-100% paid parental leave

-401(k) matching

-Medical, Dental, Vision, Life, Pet Insurance

-Sponsored life insurance

-Short Term Disability insurance and additional voluntary insurance

-Annual Class Pass credits and more!

The anticipated annual salary for this role will range from $120,000 - $130,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above) and an annual performance bonus.

This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus.

*This position may be performed remotely in most states within the US, with some exclusions

**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!

***This position is not eligible for immigration sponsorship

Important Notice: Beware of Job Scams

Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.

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You Will BeLead Clients & Creative Strategy

• Serve as a senior strategic partner across a portfolio of key client accounts, ensuring creative strategy drives measurable business results.
• Own the health and success of your team's book of business, balancing creative performance, client satisfaction, and long-term growth.
• Present creative strategy, performance insights, and recommendations to senior client stakeholders with confidence and clarity.
• Step into complex client situations, providing strategic leadership and identifying opportunities to grow existing partnerships.

Lead & Develop the Team

• Manage a team of approximately 2–5 direct reports, including Associate Directors and Managers.
• Coach leaders to strengthen strategic thinking, creative judgment, client leadership, and performance marketing expertise.
• Foster a culture of accountability, collaboration, innovation, and continuous learning while empowering teams to take ownership of their work.
• Guide staffing decisions, team capacity, and resource planning to ensure the right talent is aligned to the right opportunities.

Help Grow the Business

• Lead the Performance Creative workstream for new business opportunities, including RFPs, pitch strategy, presentations, and in-person meetings.
• Partner across Media, Strategy, UGC/INF, Client Services, Design Production, and Operations to develop differentiated creative solutions for new and existing clients.
• Help shape the evolution of the Performance Creative practice by improving processes, testing frameworks, department standards, and ways of working.
• Champion the adoption of AI and emerging technologies to strengthen creative strategy, production workflows, and operational efficiency.
• Contribute to department planning, resource allocation, and operational decisions that support the continued growth of the Performance Creative team.

You Must Have

• 7+ years of experience in an advertising, creative, or digital marketing agency, including 5+ years leading Performance Creative for paid media clients.
• Proven success leading and developing high-performing teams, including coaching senior-level talent.
• Deep expertise in Performance Creative across Meta, TikTok, YouTube, Amazon, Programmatic, Display, and emerging paid media channels.
• A track record of translating performance insights into scalable creative strategies, testing frameworks, and measurable creative learnings.
• Experience leading senior client relationships, facilitating executive presentations, and serving as a trusted strategic advisor.
• Confidence leading new business efforts, including RFP strategy, in-person pitches, and cross-functional proposal development.
• Strong operational and business acumen, with experience contributing to staffing plans, scopes of work, resource planning, and department growth.
• A collaborative leadership style with the ability to influence across disciplines and build strong partnerships with Media, Client Services, Strategy, Production, and Operations.
• Practical experience applying AI and emerging technologies to improve creative strategy, workflows, and team efficiency.
• Exceptional communication, presentation, and problem-solving skills, with the ability to bring clarity to complex challenges.
• A builder's mindset; you enjoy creating better systems, developing people, and continuously evolving how great Performance Creative gets done.

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Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.