Director of Sales

Job title:  Director Sales - Prisma

Reports to: Director, Operations- Prisma

Department: Prisma

Location: Remote 

Grade: 21

About Priority: 

Priority Commerce is a leading financial technology company on a mission to deliver a personalized, easy-to-adopt financial toolset that accelerates cash flow and optimizes working capital for businesses. Our vision is to eliminate the barriers to unlocking revenue - empowering businesses to grow faster and operate smarter.

We achieve this through the Priority Commerce Engine, an innovative platform that combines payables, acquiring, and banking and treasury solutions. This unified approach allows businesses to streamline financial operations, reduce unnecessary costs, and uncover new revenue opportunities.

At Priority, we're driven by results. We expect our people to be known for results - bringing expertise, momentum, and relentless focus to every challenge, helping our clients and each other thrive.

About the Role:

The Director, Sales leads Prisma’s enterprise sales strategy across the multifamily rental housing & HOA industry. This role owns new logo acquisition, pipeline development, forecasting, and the systems needed to scale revenue. The leader will both build the sales organization and personally close large multifamily operators and ownership groups.

Responsibilities: 

Sales Leadership & Strategy

• Own Prisma’s new-business strategy within the multifamily rental housing & HOA ecosystem.

• Build and manage the sales team (SDRs/AEs) with clear KPIs and accountability.

• Develop a disciplined enterprise sales process for multi-property, high-value deals.

• Pipeline Development.

• Drive top-of-funnel growth through outbound programs, partnerships, events, and referrals.

• Maintain high-quality pipeline metrics, forecasting accuracy, and CRM discipline.

Enterprise Sales Execution

• Player / Coach.

• Personally close strategic accounts (1,000+ units).

• Lead conversations with owners, COOs, VPs of Operations, IT leaders, and procurement.

• Manage complex sales cycles involving PMS integrations, payment workflows, resident banking features, and rev-share structures.

• Build compelling ROI analyses tailored to multifamily operations and financial outcomes.

Cross-Functional Collaboration

• Align with Marketing on demand generation and messaging.

• Partner with Client Success for smooth close → onboarding → adoption.

• Coordinate with Product/Engineering on roadmap feedback from multifamily operators.

• Collaborate with Finance on pricing, rev-share models, and revenue planning.

Systems & Process

• Implement scalable systems for outreach, sequencing, demos, proposals, and forecasting.

• Develop CRM KPIs and manage each with the team to ensure accuracy, discipline, and accountability.

• Maintain competitive awareness within the multifamily PropTech landscape (Bilt, Livly, PMS providers, etc.).

What Success Looks Like:

We're looking for someone who is energized by building relationships and creating new opportunities. The successful candidate is naturally curious, highly competitive, and motivated by helping organizations solve complex business challenges through innovative technology. They are confident presenting to executive leadership, resilient throughout the sales process, and passionate about the multi family industry.

Candidate Requirements:

• Proven success selling into multifamily property management companies or ownership groups.

• 7+ years enterprise SaaS, PropTech, FinTech, or payments sales experience. 

• 5+ Experience in Rent/ HOA payments.

• Proven success selling into multifamily property management companies or ownership groups.

• Previous Startup/scale-up experience.

• Strong command of long, multi-stakeholder enterprise sales cycles.

• Experience building or scaling a sales team.

• Excellent executive communication and negotiation skills.

• Strong analytical background for KPIs, dashboards, and revenue modeling.

• Ability to navigate procurement, legal terms, and revenue-share agreements.

Preferred

• Experience in banking, payments, payables, leasing.

• Familiarity with B2B2C property management models.

• Understanding of payment security, compliance, and resident data requirements.

Work Environment & Culture:

We believe that performance and experience go hand in hand - an exceptional employee experience is earned through contribution. We are a results-driven team, grounded in our core values: ownership, authenticity, service, trust, innovation, and camaraderie.

Our culture is built for those who want to make an impact. We challenge each other to grow, celebrate progress, and support one another through shared goals and real connection. Whether you're building technology, serving clients, or supporting internal teams, you’ll be part of a company that empowers you to perform at your best and be known for results.

Compensation and Benefits:

Compensation range: $144k -$167k
We invest in the whole employee - personally and professionally. Our benefits package is designed to support your well-being, growth, and success - both inside and outside of work.

Financial Wellness

• Bonus programs

• 401(k) match

• Employee Stock Purchase Program (ESPP)

• HSA and FSA options

• Financial wellness resources and employee discount programs

Health & Well-being

• Medical, dental, and vision coverage

• Mental health support for employees and dependents through Lyra Health

• Family planning and women’s health benefits through Carrot

• Gym membership reimbursement and virtual wellness programs (including yoga)

Time Off

• 3 weeks PTO to start, with unlimited PTO after year one

Growth & Development

• Education expense reimbursement

• Leadership development programs

• Certified Payments Professional (CPP) certification support

We believe great performance starts with feeling supported - and we’ve built our benefits with that in mind.

 Traditional Physical Requirements:

• Requires prolonged sitting, standing, bending, stooping and stretching.

• Requires the ability to lift 10 pounds.

• Requires eye-hand coordination, manual dexterity and a normal range of hearing and vision (with or without correction).

Join our team at Priority Technology Holdings, Inc. and be part of a dynamic and innovative company that is transforming the financial technology landscape. Together, we can shape the future of payments and banking solutions while providing unmatched value to our clients.