Director of Product Marketing, Arena

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Role Summary

The Director of Product Marketing leads Arena's Product Marketing organization and is responsible for defining how Arena's Product Lifecycle Management (PLM) and Quality Management System (QMS) solutions are positioned, launched, and communicated to the market. This leader builds and develops a high-performing team that delivers product positioning, go-to-market strategy, customer advocacy, sales enablement, and market intelligence that drive customer acquisition, expansion, and retention.

Working closely with Product Management, Sales, Customer Success, and Corporate Marketing, the Director ensures Arena's product portfolio is effectively positioned throughout the customer lifecycle—from new product introductions to customer expansion and advocacy. Success in this role requires deep expertise in the PLM and QMS markets, a strong understanding of modern product development and manufacturing processes, and the ability to lead teams that communicate complex technical capabilities to executive and technical audiences.

Key Responsibilities

Product Marketing Strategy

• Lead the team responsible for developing and executing the product marketing strategy for Arena's PLM and QMS portfolio.
• Develop portfolio messaging, positioning, and value propositions that clearly communicate Arena's differentiated value.
• Develop and maintain deep expertise in the PLM and QMS markets, customer challenges, competitive offerings, and emerging industry trends to serve as a trusted advisor across the organization.
• Partner with Product Management to influence product strategy through market intelligence, customer insights, and competitive analysis.
• Define target markets, buyer personas, and use cases that support growth across key industries including high technology, semiconductor, medical devices, industrial manufacturing, and aerospace & defense.
• Translate company and business objectives into annual and quarterly product marketing plans, priorities, and execution strategies.

Go-to-Market Leadership

• Lead the team responsible for planning and executing go-to-market strategies for new products, capabilities, and major releases.
• Develop launch plans that align Product Management, Sales, Customer Success, and Marketing around consistent messaging and execution.
• Ensure product positioning is consistently represented across campaigns, digital channels, events, analyst engagements, partner programs, and sales enablement.
• Partner with Product Management and executive leadership to support pricing, packaging, market segmentation, and commercialization strategies.
• Lead product positioning and messaging for analyst evaluations, market reports, and executive briefings.

Sales Enablement & Market Intelligence

• Lead the development of sales enablement content, including messaging guides, presentations, competitive battlecards, and customer-facing materials.
• Equip Sales with the tools, messaging, and market insights needed to effectively position Arena in competitive opportunities.
• Establish ongoing competitive intelligence and market research programs that identify opportunities, market shifts, and emerging trends.
• Represent Arena at customer meetings, executive briefings, webinars, analyst engagements, and industry events.

Customer Marketing

• Lead customer marketing programs that drive product adoption, customer expansion, and long-term customer value.
• Partner with Customer Success and Sales to communicate new capabilities, product releases, and best practices that encourage cross-sell, upsell, and customer retention.
• Build and manage customer advocacy programs, including customer references, testimonials, case studies, and success stories.
• Identify and cultivate strategic customer champions to participate in conferences, webinars, analyst engagements, press activities, and other marketing programs.
• Capture measurable customer outcomes that demonstrate the business value of Arena's solutions.
• Gather customer feedback and market insights to strengthen product messaging and help shape future product direction.

Team Leadership

• Lead, coach, and develop a high-performing Product Marketing team responsible for product marketing, customer marketing, and sales enablement.
• Recruit, develop, and retain top marketing talent while fostering a culture of collaboration, accountability, and continuous improvement.
• Establish clear organizational priorities, team objectives, performance expectations, and success metrics aligned with company goals.
• Translate strategic priorities into annual and quarterly execution plans, balancing resources across product launches, competitive positioning, customer advocacy, and go-to-market initiatives.
• Build scalable processes that enable consistent execution across messaging, positioning, launches, sales enablement, and customer marketing.
• Monitor business outcomes, proactively manage risks and dependencies, and adjust plans to ensure successful execution across a global, cross-functional organization.
• Manage departmental budgets, external agencies, and marketing investments.
• Foster strong partnerships across Product Management, Sales, Customer Success, Corporate Marketing, and executive leadership.

Required Qualifications

• 10+ years of experience in B2B enterprise software Product Marketing.
• 5+ years of experience leading and developing high-performing marketing teams.
• Deep understanding of Product Lifecycle Management (PLM), Quality Management Systems (QMS), and modern product development processes.
• Demonstrated success developing product positioning, messaging, and go-to-market strategies for enterprise software.
• Strong understanding of engineering, manufacturing, quality, and regulatory workflows.
• Experience marketing enterprise software to engineering, manufacturing, quality, and product development organizations.
• Proven ability to communicate complex technical concepts to executive, business, and technical audiences.
• Demonstrated success leading cross-functional initiatives within global, matrixed organizations.
• Excellent written, verbal, presentation, and executive communication skills.

Preferred Qualifications

• Experience marketing enterprise SaaS solutions serving manufacturing organizations.
• Knowledge of digital thread, engineering collaboration, product development, and quality management technologies.
• Experience working with industry analysts, influencers, and strategic customers.
• Familiarity with high technology, semiconductor, medical device, industrial manufacturing, or aerospace & defense industries.
• Experience presenting at customer conferences, industry events, and executive briefings.

Success in This Role

The successful candidate is an accomplished product marketing leader with deep expertise in the PLM and QMS markets. They build and develop high-performing teams that create compelling product positioning, execute successful go-to-market strategies, and cultivate strong customer advocacy. They are recognized as a trusted advisor across the organization and play a critical role in driving market awareness, customer growth, and Arena's continued leadership in enterprise cloud PLM and QMS.

PTC carefully considers a wide range of factors when determining compensation. The anticipated annual salary range for this position is between $180,000 - $220,000. The anticipated annual salary range encompasses both the base salary and the on-target incentive compensation that may be attained in this role. The salary range reflects a good-faith estimate of compensation at the time of posting. 

Actual compensation may vary based on a candidate's skills, qualifications, experience, and location. Eligible employees also have the opportunity to become a PTC shareholder through our employee share purchase program (ESPP) which allows for the purchase of discounted PTC stock. Certain roles may also be eligible for participation in our equity programs. Employees may be eligible for medical, dental and vision insurance, paid time off and sick leave, tuition reimbursement, 401(k) contributions and employer match, flexible spending accounts, life insurance, disability coverage and if you are an office-assigned employee, a generous commuter subsidy. All total rewards and benefits programs are subject to plan eligibility and other terms and conditions.  

For more information about PTC’s comprehensive benefits, please visit our Careers Page. 

At PTC, we believe in the power of diverse ideas and perspectives. As a global company that values and respects all identities, cultures, and perspectives, we strive to create an inclusive PTC for ALL through an environment where everyone feels like they belong and are empowered to bring their true, authentic selves to work. Proud to be an Equal Opportunity Employer, we welcome applicants from all backgrounds and hire without regard to race, national origin, religion, age, color, ethnicity, ancestry, marital status, sex (including pregnancy), sexual orientation, gender identity, gender expression, genetic information, disability, veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

For more information about PTC’s comprehensive benefits and our AI usage, please visit our Careers Page (https://www.ptc.com/en/careers/united-states-careers). Applications will be accepted on an on-going basis until the opportunity is filled.

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