Director of Product Marketing
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Crescendo.ai
San Francisco, CA, US
Summary
The Director of Product Marketing will own the end-to-end product marketing function, including positioning, messaging, and go-to-market strategy. They will partner closely with product, sales, and marketing teams to drive product adoption and revenue growth.
Job Description
Role Details
Location: Remote (US-based preferred)
Reports To: SVP Marketing
About Us
Crescendo is the AI-Native Customer Experience Platform: one system that runs a company's entire CX operation and continuously improves it. We're replacing the fragmented stack the software industry has sold separately for decades - CCaaS, ticketing, workforce management, quality, knowledge - with specialized AI agents that do the work while people govern it. It's working: AI-handled volume on the platform grew 600% over the past year, brands like Grindr, Headspace and Nothing Bundt Cakes run on Crescendo, and Newsweek named us a 2026 AI Impact Awards winner. We're not competing in an existing category - we're creating one. Join early enough to make your mark on it.
The Role
The Director of Product Marketing owns Crescendo's product marketing function - positioning and messaging strategy, competitive intelligence, segment and pricing strategy, and the go-to-market execution that brings it all to market. This is a hands-on senior individual contributor role today, with the opportunity to build the product marketing team as the company grows: you'll drive the function through influence and deep partnership with product, sales, and marketing.
What You Own
- Messaging & Positioning: Continuously develop and refine messaging and competitive positioning based on market feedback.
- Segment & GTM Strategy: Define priority market segments, positioning, proof points, and go-to-market strategy; recommend where to invest or deprioritize.
- Competitive Strategy: Own competitive intelligence, win/loss analysis, battlecards, and displacement strategy; translate market insights into product and GTM decisions.
- Launches & Enablement: Orchestrate launches across product, sales, and marketing; build the decks, demos, and training that keep execution on message.
- Analyst & Market Input: Arm leadership with the positioning, proof points, and briefing materials that shape how the category is understood, and channel what analysts and the market say back into messaging, competitive strategy, and product input.
- Content Leadership: Own the content strategy and editorial engine - thought leadership, product content, and the narratives that build category authority and fuel demand.
- Growth Partnership: Partner closely with growth on funnel messaging, campaign narratives, and conversion - ensuring what we say in-market is what wins in-market.
What We're Looking For
- 8+ years in product marketing or related B2B marketing role
- 4+ years leading product marketing strategy
- Strong experience in B2B SaaS/technology/AI
- Advanced, hands-on fluency with agentic AI / coding tools (Claude Code or Codex) - you build your own workflows, prototypes, and analyses with them, not just draft copy
- Exceptional cross-functional leadership - proven ability to align product, sales, and marketing and drive launches and GTM initiatives from plan to delivery.
- Track record launching new products/features and driving adoption and revenue
Base Salary Ranges Per Region
$180,000-$210,000 | West Coast / Northeast
$160,000-$180,000 | Mid-Atlantic / Mountain / Midwest
$150,000-$170,000 | South / Southeast
This role is eligible for incentive opportunities and a benefits package, including medical, 401(k), paid time off and other company benefits.
Company Culture
Proudly certified as a Great Place to Work®, our culture combines an AI-first mindset with an environment where top talent thrives. Our core values define our operational standard and give us our edge. They set the bar for how we execute, innovate, and partner with the world's leading brands.
- Care for Others: Empathy drives high performance. When our teams and partners thrive, the operational mission succeeds.
- Embrace Growth: Curiosity fuels progress. Take calculated risks, sharpen your technical and operational edge, and push boundaries.
- Manifest Trust: Trust is our primary currency. Earn it through execution, protect it fiercely, and build seamless collaboration.
- Take Ownership: Act with extreme accountability and integrity. Decisive action drives lasting impact.
- Be Humble: Humility unlocks better ideas. Listen actively, elevate collective intelligence, and maintain a continuous learning mindset.
Crescendo is an equal-opportunity workplace. We champion diversity, inclusion, equity, and belonging as core pillars of how we operate. We are committed to providing equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, Veteran status, or any other legally protected status. Qualified applicants with criminal histories will also be considered in a manner consistent with legal requirements.
We are committed to full inclusion. If you require reasonable accommodations to participate in the application or interview process, please contact us at .
Privacy Notice
Crescendo is committed to protecting your personal data. By submitting your application, you consent to the processing and storage of your information for recruitment and hiring purposes. To learn more about our data protection standards and your rights, please visit our Privacy Center here.
Crescendo is the AI-Native Customer Experience Platform. It runs a company's entire customer experience operation on one platform that continuously improves.
The story behind it is generational. CX software had a 30-year run on architecture built for humans managing processes. That era is ending. Legacy vendors are now bolting AI onto foundations that were never designed for it — which doesn't make them AI-native, it just makes them slower to replace. Crescendo was built from the ground up assuming AI does the work, with a self-improving system that compounds with every conversation and a deployed team that stays accountable after go-live
Founded
2024
Company size
1,001-5,000 employees
Industry
Technology, Information and Internet
Org type
Privately Held
Headquarters
San Francisco
Crescendo is the AI-Native Customer Experience Platform. It runs a company's entire customer experience operation on one platform that continuously improves.
The story behind it is generational. CX software had a 30-year run on architecture built for humans managing processes. That era is ending. Legacy vendors are now bolting AI onto foundations that were never designed for it — which doesn't make them AI-native, it just makes them slower to replace. Crescendo was built from the ground up assuming AI does the work, with a self-improving system that compounds with every conversation and a deployed team that stays accountable after go-live
Founded
2024
Company size
1,001-5,000 employees
Industry
Technology, Information and Internet
Org type
Privately Held
Headquarters
San Francisco
