Director of Marketing (Contract)

Description

Name

Director of Marketing

Department/Group

Marketing

Job Status

Contract - Remote

FLSA Classification

N/A – Independent Contractor

Schedule

VCR operates 24/7, 365 days a year including weekends and holidays

Positions Supervised

Reports to

CEO

Travel/On Call

Up to 10% travel

Founded in 2018, Vets Choice Radiology (VCR) is a leading full-service veterinary teleradiology company known for diagnostic quality, white-glove service, and guaranteed turnaround times. With a global network of more than 100 board-certified veterinary radiologists, VCR provides 24/7/365 interpretation services for radiographs, ultrasound, CT, and MRI, backed by a one-hour STAT guarantee or the read is free.

We are in an exciting phase of growth, investing in people, technology, and infrastructure to strengthen patient care and meet the evolving needs of the veterinary profession.

Vets Choice Radiology is an Equal Opportunity Employer and does not discriminate. All employment decisions are based upon qualifications, merit, and business need.

Job Summary

The Director of Marketing (Contract) leads VCR’s marketing function — covering both our core B2B teleradiology services as well as our emerging B2B Software Business, across digital, print, social, product and direct marketing — translating company strategy into integrated, multi-channel programs. This is a player-coach role: the Director personally executes core marketing programs today while laying the foundation for a growing marketing team over time. Reporting directly to the CEO, the Director of Marketing owns brand consistency and channel strategy across the marketing mix. 

Essential Job Functions

Marketing Strategy & Execution

• Own and execute VCR’s marketing strategy across digital, print, social, and direct marketing channels, translating company goals into integrated, measurable programs.
• Serve in a hands-on, player-coach capacity — personally executing core marketing programs today while building the foundation for a growing marketing team.
• Ensure all marketing activities align with sales goals and support pipeline generation across the sales organization.
• Develop and manage the marketing budget for programs under direct oversight, track expenditures against approved allocations, and identify cost efficiencies without compromising quality.

Channel Execution: Digital, Print, Social & Direct

• Plan, execute, and optimize digital marketing campaigns including email, paid and organic social, SEO/SEM, and website content and performance.
• Oversee print marketing initiatives such as direct mail, sales collateral, and practice-facing materials.
• Manage VCR’s social media presence and content calendar across relevant platforms.
• Lead direct marketing efforts targeting veterinary practices, including outreach campaigns and lead-generation programs.

Brand & Creative

• Ensure consistent brand voice, visual identity, and messaging across all marketing channels and materials.
• Provide input on promotional messaging and brand alignment for VCR’s industry events and tradeshow presence; event strategy and execution are owned by the Head of Events.
• Partner with the Art Director and other creative contributors to bring campaigns to life visually.
• Monitor competitive activity, industry trends, and emerging dynamics in the veterinary and veterinary radiology communities; bring insights back to inform ongoing strategy.

Team Leadership (Player-Coach)

• Build and lead VCR’s marketing team over time as the function scales, starting in a hands-on individual-contributor capacity.
• Foster a high-performance marketing culture built on creativity, accountability, and continuous improvement as the team grows.
• Partner cross-functionally with Sales and Operations leadership to ensure marketing programs are integrated, well-resourced, and impactful.

Qualifications, Education, and Experience

• Bachelor’s degree in Marketing, Communications, Business or a related field required; an MBA or other advanced degree is a plus.
• 6+ years of marketing experience, including at least 2 years in a marketing management or director-level role; experience in veterinary, animal health, veterinary radiology, or B2B software services strongly preferred.
• Demonstrated success planning and executing multi-channel marketing programs across digital, print, social, and direct marketing, with measurable results in lead generation, pipeline contribution, and brand growth.
• Familiarity with the veterinary profession and B2B software / healthcare marketing; comfort creating content and messaging for DVMs, practice managers, and other veterinary decision-makers.
• Comfortable operating as a hands-on individual contributor while also building and mentoring a team over time, in a fast-paced remote environment; track record of strong cross-functional partnerships.
• Strong project management skills, with experience leading multiple programs and workstreams simultaneously and delivering on time in a dynamic environment.
• Proficiency with marketing analytics and CRM platforms, with the ability to translate data into actionable strategy and clear executive-level reporting.

Cognitive and Physical Demands

• Exceptional written and verbal communication skills, with the ability to present to internal stakeholders and represent VCR’s brand across marketing channels.
• Ability to manage complex, multi-workstream priorities and make sound strategic decisions under pressure.
• Willingness and ability to travel occasionally for company meetings and industry events (up to 10%).
• The ability to work on a computer for extended periods of time and lift at least 20 pounds.

Working Conditions

• Fully remote position
• VCR provides required computer equipment, monitors, and partial internet reimbursement. Employees must maintain reliable high-speed internet and a professional home office environment with minimal background noise to support effective communication and productivity.

Reasonable Accommodations

To accomplish this job successfully, an individual must be able to perform, with or without reasonable accommodation, each essential function satisfactorily. Reasonable accommodation may be made to help enable qualified individuals with disabilities to perform the essential functions.

Disclaimer

Employment with Vets Choice Radiology is at-will, which means that either the employee or the Company may terminate the employment relationship at any time, with or without cause, and with or without notice, unless otherwise required by law. Nothing in this job description or any other Company document or communication shall be construed as creating a contract of employment or a guarantee of continued employment. The Company reserves the right to modify, interpret, or apply this job description as it sees fit, in accordance with business needs and applicable laws.