Director of Audience Growth

Director of Audience Growth

Digital health media · Full-time · Remote-friendly (EST preferred)

Our client is at the forefront of healthcare innovation, offering digital solutions across healthcare, life sciences, pharmaceuticals, and more. For over two decades, the organization has seen remarkable growth, fueled by a mission to utilize the internet for a healthier world and more efficient healthcare systems.

Joining this organization means being part of a dedicated team striving to make a significant difference in healthcare, with a unique opportunity to be at the cutting edge of healthcare innovation and shape the future in a meaningful career.

Due to continued growth, our client is hiring a Director of Audience Growth for its physician engagement platform.

Job Description

The Director of Audience Growth is responsible for the size, activity, and retention of the registered HCP audience on the platform. This role owns the mandate to stabilize the audience base, reverse erosion, and grow active, engaged HCPs quarter over quarter.

This is a hands-on operator role. The Director personally builds journeys in the ESP, configures segments in the CDP, runs experiments, reads dashboards, and authors briefs. The role leads the Commercial Operations Manager and the campaign delivery team, and partners closely with Product, Content, Sales, and Data.

Commercial campaigns serve as a signal source for this role. Every sponsored send to a registered HCP is a behavioral data point about that physician's interests, engagement state, fatigue, and channel preference. The Director extracts that intelligence and feeds it back into acquisition, segmentation, lifecycle, and reactivation programs, and sets the suppression and frequency rules that protect audience health while commercial campaigns are in flight.

Requirements

Required
Qualifications

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Reactivation
and Retention

• Build, send, QA, and iterate
  lifecycle journeys in Iterable (or equivalent ESP) personally: onboarding,
  early-tenure engagement, mid-life retention, at-risk intervention,
  win-back.
• Run a continuous reactivation
  engine against dormant and at-risk HCPs; own the trigger logic, content
  strategy, and frequency rules.
• Run a structured churn-analysis
  cadence — quantitative cohort decay reads plus qualitative HCP feedback —
  and convert findings into experiments within the same quarter.
• Own deliverability as retention
  infrastructure: list hygiene, suppression strategy, sender reputation,
  inbox placement. Partner with the email deliverability and martech
  specialists.

Registration
Funnel and Conversion Rate Optimization

• Own end-to-end performance of the
  HCP registration funnel: traffic-to-registered-HCP conversion, NPI
  verification completion, profile completeness, time-to-first-engagement.
• Run an always-on experimentation
  program against registration pages, gated-content forms, progressive
  profiling flows, and email/landing combinations. Personally write the
  hypothesis, configure the test, read the result, and decide the next move.
• Maintain a documented learning
  library: every experiment, every result, every decision. Treat the library
  as a core deliverable of the role.
• Partner with Product and UX to
  remove friction in sign-up and reactivation flows; bring quantified
  business cases, not opinions.

Acquisition
Channel Ownership

• Operate a measurable acquisition channel mix with
  cost-per-registered-HCP and lifetime-engagement targets per channel: SEO,
  programmatic, society and journal partnerships, content syndication,
  KOL/HCP referral, paid social on HCP-permitted platforms, and email-driven
  referral.
• Establish SEO as a core acquisition pillar with explicit
  organic-traffic-to-registration KPIs; partner with Content on the content
  side and own the conversion side.
• Build and maintain a partnership pipeline with medical societies,
  association newsletters, and publishing partners for sustained low-CAC HCP
  acquisition.
• The role’s effectiveness is judged on registered HCPs per dollar,
  not on channel breadth.

Commercial
Signal Integration

• Read commercial campaign
  engagement data — opens, clicks, completed quizzes and surveys, downstream
  behavior, fatigue signals — as continuous input into the audience model.
  Translate findings into segmentation refinements, lifecycle adjustments,
  and acquisition-channel learnings.
• Set and enforce suppression,
  frequency, and fatigue governance across endemic and commercial sends so
  that sponsored programs do not erode the audience that makes them
  possible.
• Provide audience intelligence
  forward to the Commercial Operations Manager and Sales: which segments are
  active and receptive, which are fatigued, which messages and channels work
  for which physician archetypes. The Commercial Ops team designs the campaign;
  this role makes that design audience-aware.
• Close the loop: every commercial
  campaign produces a documented set of audience-side learnings within two
  weeks of flight end. This is the connective tissue, made operational.

Benefits

What We Offer

• Base Salary: $150,000 – $160,000 - bonus eligible 
• Backed by experienced leadership and stable funding
• Opportunity to build sales strategy from the ground up in a high-growth environment
• Remote-friendly with flexibility (EST timezone preferred)