Director of Audience Development (Full Time, Remote)

Position: Director of Audience Development (Full Time, Remote)

Organization: Accelerate Change

Reports to: Chief Program Officer, Kim Hohman

Direct Reports: N/A

Location: Full-time, 100% remote position in the United States (from home or co-working space) with occasional travel once every 2-3 months

COVID-19: We take Covid-19 safety very seriously. Employees must follow our Covid safety protocols and be fully vaccinated and boosted. Accommodations are provided to the extent required by law. For employees based in the state of Florida and Texas, the COVID-19 vaccine is encouraged but not required due to Florida and Texas state laws.

About Accelerate Change

Founded in 2012, Accelerate Change is a nonprofit (c3/c4) digital media lab. We work to increase civic engagement with BIPOC and low-income communities through digital media. Our programs include:

• Scaling emerging cultural media properties

• Investing in established cultural media properties

• Building influencer networks

• Leading a digital media lab

• Driving civic engagement campaigns

Learn more about our theory of change, approach, and impact at https://acceleratechange.org/about/ 

Our team is made up of digital media innovators and operators who bring a mix of tech, business, civic engagement, and media backgrounds. Meet our team and learn more about our culture at https://acceleratechange.org/values-team/ 

About the Position

Accelerate Change is seeking a Director of Audience Development to build and lead a new, cross-cutting capability focused on growing and understanding audiences across our ecosystem. This role sits at the intersection of content, strategy, and impact — helping us expand reach, deepen engagement, and strengthen how our work resonates with the people we aim to serve.

This is a builder role. The ideal candidate is equally comfortable launching new ideas, analyzing what works, and translating insights into strategies that benefit partners, creators, and internal teams. We are less interested in candidates who have managed large teams and more interested in those who have built and grown things that people actually pay attention to. You should have strong opinions about what works on the internet — and be willing to change them when the data proves you wrong.

Here's what you could expect to do as the Director of Audience Development:

• Define and lead our approach to audience growth across platforms, with a focus on TikTok, Instagram, and emerging channels

• Identify high-potential audience niches and develop strategies to reach and engage them

• Build a repeatable model for testing, learning, and scaling audience growth initiatives

• Launch and manage niche social media accounts designed to build and retain audience

• Partner with contract creators, editors, and designers to produce platform-native content; develop and manage an ongoing network of freelance collaborators

• Test content formats and engagement strategies; be hands-on in-account, especially at launch

• Evaluate how and when impact messaging can be integrated without compromising audience trust or growth

• Partner with the Impact team to test and refine messaging based on real-time audience response

• Work with the Digital Strategy and Impact teams to translate audience insights into partner-facing learning opportunities 

• Serve as a cross-functional resource across teams, improving our collective understanding of what resonates with audiences and why

• Define success metrics, analyze performance data, and share insights regularly with internal stakeholders

• Stay current on platform trends, creator dynamics, and shifts in audience behavior; identify opportunities to expand the model if the pilot is successful

We'll also look for the Director of Audience Development to:

• TBD. As part of a rapidly growing organization, you’ll need to embrace change and that your responsibilities will shift over time. Pitching in to help with the needs of your department and the overall Central Team is an important part of your role.

• Help advance our goal of becoming an anti-racist organization. Within your role, apply equitable work practices, challenge white supremacy, and help make our programs more inclusive. Center our understanding that multiple systems of oppression intersect with racism and be an active part of our values work.

• Serve as a resource to our networks of partners. Help amplify partner successes, make connections between partners and facilitate learning sharing, and offer your expertise to partners in our networks wherever it makes sense.

• Take an entrepreneurial approach to their work and learning new skills. In our fast-paced, unstructured environment, we love it when staff first try to figure things out on their own and then ask for help if they’re stuck. In this role, it will be critical to take initiative, communicate clearly, and ensure tasks are completed. 

• Seek out opportunities to deepen their skills on current/emerging platforms and with lean startup methodology. We take an individualized approach to growth where staff have the chance to explore and propose development opportunities that align with their interests and the team’s priorities.

What We’re Looking For

• 5+ years experience with key responsibilities: We’re looking for someone who has at least 5 years of experience growing nascent social media audiences. We define experience broadly. Candidates with backgrounds in audience development, digital media, content strategy, or related fields are encouraged to apply — as are those whose path doesn't fit neatly into those categories but who can demonstrate they've built audiences people actually care about. Equivalent demonstrated experience is weighted equally to credentialed background.

• Commitment to social change. Accelerate Change is a mission-driven workplace focused on civic engagement with BIPOC and low-income communities. You have a demonstrated commitment to this work and you’d like to be part of a team of people who do, too.

• Growth-focused social audience scaling: Proven ability to grow and engage audiences on TikTok, Instagram, YouTube, or similar platforms — not just manage existing ones.

• Platform-native content insight: Strong instincts for platform-native content: you know why something works, not just that it does

• Strong internal and external collaboration: Experience working with creators, freelancers, or distributed content teams

• Strategic & hands-on: Ability to operate both strategically and tactically — comfortable building accounts yourself, especially at launch

• Data-driven decision-making: Strong analytical skills: can translate performance data into clear insights and decisions

• Cross-functional collaboration: Experience working cross-functionally and influencing without direct authority

• Flexibility. Ability and willingness to experiment and pivot based on organizational and network needs and experimental success and failures

Benefits

• $90,000-$104,000 salary range, with exact salary depending on experience and new staff rarely starting at the top of the range. 

• Flexibility for work and life: Unlike a lot of places, we actually believe that people should only work 40 hours each week, except for occasional sprints that require more time in a week. We also trust everyone to make a schedule that works for them, as long as you’re able to join all necessary meetings. Want to work more one day and less the next? Fine by us. Work better in the middle of the night than during the afternoon? Go for it. Need to shift your hours to be able to pick up your kid from school? All good. 

• Health care at the beginning of your employment with individual premiums fully covered and cost-share for dependents. Vision and dental plans are available at-cost to the individual. 

• 15 paid vacation days, 6 paid holidays, 3 paid floating holidays each year and 7.5 paid sick days each year

• Professional development funds, with renewal of funds each fiscal year

• Cell phone and internet reimbursement (or co-working reimbursement): We acknowledge that working from home requires using your own internet and phone for work purposes so we offer a set reimbursement amount for cell phone and internet usage. If working from home isn’t for you, we also have the option for folks to rent a co-working space and get reimbursed for their monthly costs. 

• Need-based educational loan assistance after 3 months

• 401K contributions and matching program available at the beginning of your employment

• Annual office closure during the last week in December

Apply

To apply, please upload your resume and tell us more about your experience on the application on our website. 

Accelerate Change is an equal opportunity employer. We believe that people of color, people from working class backgrounds, women, and LGBTQIA+ people must be centered in the work we do. Hence, we strongly encourage applications from people with these identities or who are members of other marginalized communities.