Director, Digital Strategy

About Builders

Builders is a non-partisan movement of millions, uniting Americans across lines of difference - grounded in the belief that curiosity, compassion, courage, and creativity can move us beyond division. Founded by Daniel Lubetzky, our community spans 5M+ citizens, 650M video views, and 400+ movement partners including José Andrés, Katie Couric, Adam Grant, Lonnie Ali, and Karl Rove. Through a growing ecosystem of content, tools, partnerships, and activations, we turn civic engagement into meaningful action - empowering people to participate, collaborate, and deliver real-world impact to enact lasting change.

About the Position

Builders has built something rare: a highly engaged, cross-partisan community who are actively leaning in. The infrastructure is there. The audience is real. Now we need a strategic digital leader who knows how to take it to the next level as part of our forward-thinking Marketing team.

The Director of Digital Strategy sits at the center of four interconnected priorities: social strategy, paid media, audience insights, and platform growth. Developing and executing strategies across every platform that deepen engagement with our existing community while systematically expanding our reach to new audiences. That means owning how Builders shows up and scales across every channel - from Instagram and TikTok to YouTube, where there is a significant opportunity to build a strong, engaged presence - while ensuring every campaign and content decision is grounded in data and driving measurable results.

This is a high-ownership role for someone who is equally at home in the data as they are in the cultural conversation. You know what makes audiences grow, what makes them stay, and what makes them act. You understand how platforms work - algorithmically, culturally, and commercially - and you bring the analytical rigor and creative instinct to turn that knowledge into compounding results. Critically, you don’t just measure digital performance: you own the insights function across campaigns, serving as the connective tissue between strategy and execution and ensuring the organization always knows how its work is landing.

Reporting to the CMO, you will partner closely with the Creative Director and the Editorial Director to ensure digital strategy, content, and communications are integrated and moving at the speed of culture. This is an opportunity to cultivate and shape how one of the most important civic movements and communities grows - and to build the systems that make that growth sustainable.

Responsibilities

Social Media Strategy & Community Building

• Own Builders’ social media strategy across all platforms - setting the vision, standards, and playbooks that guide how the team shows up, engages, and grows across every channel. Develop platform-specific strategies that reflect how audiences actually behave on each channel.
• Lead and develop the social media team, fostering a culture of creativity, experimentation, and accountability to both quality and performance.
• Prioritize community quality over vanity metrics, developing strategies that build a highly engaged, loyal audience rather than chasing follower counts, and setting the organizational standard for what meaningful engagement looks like.
• Develop and execute a creator strategy that spans ideological diversity - finding credible voices on both the left and right who can authentically carry cross-partisan, solutions-oriented stories.
• Lead YouTube strategy as a significant growth opportunity - developing a channel vision, content framework, and growth plan that builds Builders’ presence into a meaningful destination for civic storytelling and community engagement.
• Stay ahead of platform algorithm changes, emerging formats, and cultural trends - translating shifts in the landscape into concrete recommendations the team can act on quickly.

Paid Media Strategy

• Lead paid media strategy across social, search, and programmatic channels - owning the approach to audience targeting, creative testing, and spend allocation.
• Partner with the CMO on budget planning and media mix decisions, bringing data-driven recommendations on where investment will drive the greatest growth.
• Develop and manage a rigorous creative testing framework - ensuring every campaign generates learnings that compound over time.
• Oversee paid media execution in partnership with external agencies or in-house teams, holding partners accountable to performance standards and strategic alignment.
• Continuously optimize campaigns based on performance data, adjusting targeting, creative, and spend in real time - ensuring campaign learnings compound over time.

Insights, Analytics & Performance

• Serve as the organization’s strategic lead on campaign insights - owning the frameworks, dashboards, and reporting cadences that give the CMO and senior leadership a clear, integrated view of how strategy is being realized through execution across all channels, not just digital.
• Define and track social & media KPIs across awareness, engagement, conversion, and audience growth - connecting the dots between what was planned, what was executed, and what actually moved the needle.
• Translate performance data into clear, actionable recommendations that inform future strategy - identifying what’s working, what isn’t, and where the organization should double down or course correct.
• Own social listening as a strategic function by  using qualitative signals, audience sentiment, and conversation trends to inform content strategy, identify emerging opportunities, and understand how Builders’ message is landing in the real world.

Technology & AI

• Champion smart, strategic use of AI and emerging technology tools across digital workflows - from content optimization and audience targeting to reporting automation and trend detection.
• Evaluate and recommend tools that increase the team’s speed, precision, and impact - with a focus on tools that enhance strategy rather than replace it.
• Stay informed on the evolving AI and martech landscape, bringing forward-looking recommendations to the CMO on where technology can give Builders a meaningful edge.

Cross-Functional Leadership

• Serve as the digital strategy thought partner to the CMO, Creative Director, and Editorial Director - bringing data and platform expertise into every major content, campaign, and communications decision.
• Partner with the Editorial Director, Creative Director, GTM lead, Civic Impact team, and Daniel Lubetzy’s social team to ensure social strategy and content are tightly integrated - the right message reaching the right audience in the right format on the right channel.
• Manage external vendors, analytics partners, and paid media agencies - setting clear expectations, holding partners accountable, and ensuring strategic alignment.

Required

• 7-10 years of experience in digital strategy, growth marketing, or paid media - with a portfolio that demonstrates both strategic leadership and hands-on execution.
• Deep, current fluency across major social and digital platforms - you understand how they work algorithmically, culturally, and commercially, and you stay ahead of how they’re changing.
• Proven track record of driving measurable audience growth and engagement through integrated organic and paid digital strategies.
• Strong analytical skills and comfort with data - you can build a performance framework, interpret the results, and translate them into strategy without needing a data team to do it for you.
• Experience leading paid media campaigns across social, search, and programmatic channels, including budget ownership and agency management.
• Exceptional strategic communication skills -  you can synthesize complex data and platform dynamics into clear and compelling recommendations for senior leadership.
• A genuine pulse on culture: you consume media voraciously, you notice what’s breaking through and why, and you bring that instinct into your strategic thinking.
• Experience working in a fast-moving, mission-driven, or startup-like environment where you’ve had to build systems while simultaneously executing against them.
• Collaborative and entrepreneurial by nature - you thrive in cross-functional environments and know how to bring editorial, creative, and marketing teams along with you.
• Genuine enthusiasm for the Builders mission and the ability to apply your craft in service of a cross-partisan, solutions-oriented civic movement.

Nice to Have

• Experience in civic, advocacy, nonprofit, or public affairs communications.
• Experience scaling digital audiences for a media brand, movement, or public figure.
• Exposure to AI-assisted marketing workflows and tools.

• Competitive annual compensation [$135,000 - $150,000]
• Excellent health, dental & vision insurance with company coverage options of 100%
• 25 days Paid Time Off (20 personal, 5 sick)
• 401K with company match
• Flexible, remote work environment
• Charitable gift matching program
• The opportunity to make a real impact through your day-to-day work

EEO

At Builders, we are committed to an inclusive workplace where diversity in all its forms is championed. Builders is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability status, gender identity, or veteran status. We also consider qualified applicants with criminal histories, consistent with legal requirements. For applicants with disabilities, our recruiting team will actively work with you to accommodate any needs in order for you to be able to interview at your best.