Director, Content & AI Systems

About Ontra
Ontra is the leader in AI-powered solutions for the private markets. Powered by industry-leading AI, data from over 2 million contracts, and a global network of legal professionals, Ontra automates critical private market workflows across the fund lifecycle. Ontra’s solutions transform unstructured data trapped in static documents into actionable intelligence, enabling firms to accelerate contracts, streamline compliance, and automate entity management. Trusted by more than 1,000 global GPs, investment banks, law firms, and advisors – including nine of the top ten PEI-ranked firms worldwide – Ontra helps firms focus on what’s important.

Our Culture
Ontra is a remote-first company that values the power of connection. We find innovative ways to stay connected, both virtually and in person. By promoting ownership, inspiring creativity, and championing collaboration, Ontra enables you to shape your impact and growth. Our commitment to innovation extends beyond our technology; it’s embedded in our culture, and AI plays a crucial role in everything we do.

Our culture is one where belonging is the cornerstone of every interaction, rooted in acceptance and respect for all. Our commitment to inclusion begins at the application process, ensuring a fair and equitable hiring experience that values the unique contributions you bring from day one.

For this job, we are currently only hiring candidates based in the United States. 

About the Role

Ontra is seeking a Director, Content & AI Systems reporting to our VP, Product Marketing and Content.

We’re looking for someone excited to build and own an AI-native content operating system that transforms how we create, distribute, and measure content. This is not a traditional content leadership role. You will design the systems, workflows, and intelligence that enable high-quality, high-volume content creation powered by AI and human judgment.

If you’re a strategic thinker and strong editor who enjoys building from scratch, we’d love to get to know you! Your ability to translate market signals, proprietary data, and customer insights into a scalable content engine will help position Ontra as a category-defining voice in private markets while directly driving pipeline and revenue impact.

What You’ll Do

• Content Strategy & Intelligence: Design and own a rolling 90-day content strategy aligned to persona-level buying journeys across key segments, incorporating market signals, regulatory trends, and competitive insights to inform content direction.
• AI-Native Content Systems: Architect and build an AI-native content system in partnership with GTM Engineering, including agent-based workflows and structured prompts that scale content creation while maintaining quality.
• Content Creation & Editorial Quality: Set and enforce editorial standards across all formats, including long-form reports, blogs, email, video, and executive content, ensuring all output meets a high bar for insight, clarity, and impact.
• Executive Voice & Thought Leadership: Own and elevate Ontra’s executive voices across channels, including LinkedIn and strategic communications, ensuring content reflects a strong, differentiated point of view.
• Distribution & Orchestration: Build and manage a channel orchestration system in partnership with channel leads that ensures the right content reaches the right audience at the right time.
• Performance & Measurement: Own content-to-pipeline attribution, analyze performance across channels and formats, and continuously refine strategy based on data, including emerging signals such as AI-driven search visibility.

What You’ll Bring

• Experience & Background: 8+ years of content strategy and execution of full-funnel B2B content journeys, including 5+ years of editorial oversight and 3+ years of people management experience.
• AI & Systems Thinking: Proven experience building or operating AI-enabled content workflows, with a systems-oriented mindset focused on scalability, automation, and continuous improvement.
• Editorial & Strategic Excellence: Strong editorial judgment and executive-level writing ability, with experience shaping content that influences senior audiences and drives meaningful engagement.
• Content & Pipeline Impact: Experience owning or contributing to content measurement frameworks tied to pipeline and revenue, with a clear understanding of attribution and performance analysis.
• Technical & Tool Fluency: Familiarity with modern marketing and AI tools and comfort working alongside technical partners to build integrated systems.
• Domain Curiosity: Interest in financial services, private equity, or complex B2B markets, with a willingness to develop deep domain expertise.
• Mindset: Builder-oriented, curious, and energized by creating new systems and processes; motivated by impact, ownership, and raising the bar on quality and performance.

Pay Transparency

Ontra takes individual candidate location, experience, and skills into consideration when determining compensation. The base pay range is listed below.

Some positions may be eligible for additional compensation, such as commission, variable compensation, profits interest units, or other equity-based compensation, which are not included in the below base pay range.

If you are selected to participate in our interview process, your Talent Acquisition Partner will share more details about the total compensation package for the role.

Base Pay Range$172,000—$258,000 USD

Hiring Locations
We currently hire exclusively in the locations listed below. Select jobs may have more specific location requirements due to business needs.

United States
Arizona, California, Colorado, Connecticut, Florida, Georgia, Illinois, Kansas, Massachusetts, Maryland, Minnesota, North Carolina, New Jersey, Nevada, New York, Ohio, Oregon, Pennsylvania, Rhode Island, Tennessee, Texas, Utah, Virginia, Washington 

APAC
Hong Kong

EMEA
United Kingdom

Benefits Snapshot

• Remote-first by design, with regular in-person gatherings and hub spaces in NYC, Santa Barbara, and London
• Twice yearly team offsites for in-person collaboration
• Paid flexible time off policy
• Paid parental leave and benefits
• Employer-supported retirement contributions, varying by country
• Monthly phone and internet reimbursement
• Pick Your Perk stipend to spend on what matters most to you, from well-being and gym memberships, to home office setup, student loans, pet care, and more
• Company-sponsored LinkedIn Learning accounts, department budgets for professional development, and robust onboarding program
• Various options for medical, dental, and vision insurance

Travel
Occasional travel is required for Ontra employees, including typically at least twice per year to attend team and larger group off-sites for in-person collaboration. For some roles, additional travel may be required based on the requirements of the role and business need.

Inclusivity
Ontra is committed to the full inclusion of all qualified individuals. As part of this commitment, Ontra will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact [email protected]. 

Personnel Privacy Notice: View here.

Note on Employment Verification: All employees hired will be required to verify identity and eligibility to work in their particular location.

Note to External Agencies: We are not accepting any blind submissions or resumes/CVs from recruitment agencies. Any candidates sent to Ontra will NOT be accepted or considered as a submission without a signed agreement in place.

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