Director, Commercial Marketing

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Director, Commercial Marketing in the United States.

This role is a high-impact, foundational opportunity to build and lead a commercial marketing function within a fast-scaling healthcare technology organization. You will be responsible for shaping how the company goes to market across employer and health plan segments, driving demand generation, pipeline growth, and brand positioning. Acting as the first dedicated leader in this space, you will bring structure, process, and measurable impact to commercial marketing efforts. The position requires a hands-on, builder mindset with strong expertise in B2B healthcare marketing and performance-driven growth strategies. You will collaborate closely with commercial leadership to design and execute integrated campaigns, account-based marketing programs, and sales enablement initiatives. This is a highly visible role where your work will directly influence revenue growth, market awareness, and strategic expansion.

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Accountabilities:

• Lead the design and execution of end-to-end demand generation programs across digital channels including email, content syndication, paid media, LinkedIn campaigns, and HubSpot workflows to drive qualified pipeline growth.
• Own performance optimization and attribution reporting across all demand generation activities, ensuring clear visibility into pipeline contribution and ROI.
• Develop and manage account-based marketing (ABM) strategies, including account segmentation, targeting, and coordinated outreach to high-value prospects.
• Build and refine the BDR handoff process to ensure seamless lead flow and consistent pipeline tracking from MQL to qualification.
• Partner on website optimization initiatives to improve inbound conversion rates and overall lead generation performance.
• Lead event and webinar strategy, including planning, execution, promotion, and post-event analysis to maximize commercial impact.
• Develop sales enablement materials such as competitive insights, buyer journey maps, messaging frameworks, and objection handling tools.
• Drive thought leadership and market-facing content to strengthen positioning within employer and health plan markets.
• Oversee marketing operations infrastructure, including HubSpot, ZoomInfo, and related demand generation tools.
• Collaborate cross-functionally on commercial storytelling, messaging consistency, and strategic go-to-market initiatives.

Requirements:

• 7+ years of B2B marketing experience in digital health, health tech, or enterprise healthcare environments.
• Proven startup experience, ideally including early-stage or founding marketing roles.
• Strong understanding of self-insured employer and/or health plan markets, including buying cycles and stakeholder ecosystems.
• Demonstrated success in building and scaling demand generation programs with measurable, data-driven outcomes.
• Hands-on expertise with HubSpot; familiarity with tools such as ZoomInfo, 6sense, or similar intent platforms is a plus.
• Experience designing and executing end-to-end field marketing programs and industry events.
• Strong ability to develop ABM strategies and translate them into pipeline-generating execution.
• Excellent communication and storytelling skills for both internal and external audiences.
• Strong analytical mindset with the ability to connect marketing activity to revenue impact.
• Comfortable operating in a high-growth, ambiguous, and builder-oriented environment.
• Experience as a founding or sole marketing hire is highly valued.

Benefits:

• Competitive base salary ($160,000 – $190,000) plus discretionary bonus and performance-based incentive plan
• Comprehensive medical coverage, including plans with 100% employer-paid premiums for employees and dependents
• Vision and dental insurance coverage
• Flexible Time Off policy and 16 company-wide holidays annually
• 401(k) retirement savings plan
• Annual professional development stipend for learning and growth
• Annual wellness stipend for fitness, mental health, and wellbeing expenses
• Remote-first work environment with periodic travel for events and team collaboration
• Opportunity to build and lead a foundational commercial marketing function
• Exposure to high-impact, mission-driven healthcare innovation

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How Jobgether works:

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

 Why Apply Through Jobgether? 

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

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