Director-Client eCommerce & Digital Strategy

DIRECTOR, CLIENT E-COMMERCE AND DIGITAL STRATEGY

JOB SUMMARY

The Director, Client eCommerce and Digital Strategy is responsible for developing and implementing marketing strategies that exceed client goals, including revenue and occupancy objectives. This role manages multiple client contracts requiring the development and execution of brand strategies, creation of marketing roadmaps, and implementation of day-to-day performance across client digital marketing channels.

Working collaboratively with clients and cross-functional internal teams, the Director leads digital marketing and ecommerce initiatives that drive measurable business outcomes. Success in this role is measured through client satisfaction, delivery of innovative marketing programs, contribution to team member development, accountability for revenue performance, and impact on financial results and new business development.

WHO WE’RE LOOKING FOR

• Strategic digital marketing and ecommerce professional with strong client relationship management skills
• Results-oriented marketer focused on driving measurable revenue, occupancy, and performance outcomes
• Collaborative partner who works effectively across cross-functional teams and disciplines
• Strong communicator able to translate digital marketing performance, strategy, and insights into actionable recommendations
• Forward-thinking marketer who understands how emerging platforms, AI-powered search, and evolving traveler behaviors influence digital discovery and conversion
• Organized and adaptable leader comfortable managing multiple client engagements, priorities, and deadlines simultaneously

RESPONSIBILITIES

• Lead the development of annual services, statements of work, and annual digital marketing plans in partnership with client marketing, operations, and revenue teams to support ecommerce growth and execution through Miles Partnership
• Manage day-to-day client relationships and communicate regularly on the performance of ecommerce and digital marketing strategies
• Evaluate brand positioning for clients and facilitate marketing research to identify opportunities to strengthen messaging, design, and alignment with target audiences
• Develop and execute ecommerce campaigns designed to increase awareness and revenue across channels including SEO, SEM, paid social media, online digital advertising, online travel agencies (OTAs), social commerce, affiliate marketing, influencer/creator marketing, content marketing, and third-party online listings
• Lead, collaborate with, and mentor cross-functional teams including Media, Web Development, Content and SEO, Design, Analytics, and Research to plan, execute, and optimize acquisition and conversion efforts
• Ensure promotion and distribution of rate offers, packages, and programs are tracking against planned performance; provide recommendations for optimization and funding allocation as needed
• Research, analyze, and monitor financial, technological, and demographic trends to identify market opportunities and minimize competitive impacts
• Identify new revenue opportunities for clients beyond current distribution strategies, including affiliate partnerships, social commerce platforms, and influencer/creator-driven revenue channels
• Provide subject matter expertise and recommendations related to emerging trends and capabilities including attribution, programmatic media buying, digital media platforms, AI-powered search, and large language models (LLMs) such as Google AI Overviews, ChatGPT, and Perplexity and their impact on hotel discovery and booking intent
• Support consistent execution of client brand standards across digital marketing channels and campaigns
• Act as an internal consultant on ad hoc projects and develop presentations for a variety of topics and audiences
• Represent Miles Partnership and client accounts at client meetings, industry events, and stakeholder meetings
• Oversee day-to-day deliverables in collaboration with clients and ensure contractual requirements are consistently met across engagements
• Contribute to client retention, account growth, and new business development through strategic leadership and relationship management
• Travel to build relationships with stakeholders within client industries and identify opportunities for growth with existing and prospective clients

REQUIREMENTS

• 5+ years of directly related ecommerce and digital marketing/advertising experience, including experience managing digital media planning, negotiation, execution, and performance measurement
• 5+ years working directly with Revenue Management teams to drive web-direct bookings, interpret forecasts, and apply rstrategies to maximize performance
• Experience managing budgets exceeding $500,000 tied directly to revenue performance and client value delivery
• Strong understanding of hospitality ecommerce tactics and digital marketing channels, including SEO/SEM, paid social, programmatic media, OTAs, email marketing, meta-search, affiliate marketing, influencer/creator marketing, social commerce, and content marketing
• Experience managing digital media vendors, attribution frameworks, and performance measurement strategies tied to ecommerce outcomes
• Working knowledge of analytics, attribution, and performance measurement platforms, including an understanding of how AI-powered search tools and large language models (LLMs) are influencing travel discovery, booking intent, and brand visibility
• Strong communication, leadership, and collaboration skills, with the ability to manage multiple priorities, work effectively under deadlines, and respond constructively to feedback
• Frequent intra- and inter-state travel required (approximately 25–35% of time), including occasional overnight stays.

About Miles Partnership

Miles Partnership is a strategic marketing consultancy focused exclusively on travel and tourism. Our team of travel experts and travel enthusiasts are united in the belief that travel enriches lives and strengthens communities. We work with destinations, hospitality businesses and other travel industry clients worldwide to develop marketing and management strategies that amplify local experiences, boost visitation, improve community relations and increase overall economic impact.

About the Miles Partnership, LLLP Portfolio of Brands

Miles Partnership is part of Miles Partnership, LLLP—a global collective of specialized brands united by a shared commitment to advancing the travel industry through collaboration, innovation and meaningful impact. With more than 400 employees across the U.S. and internationally, our portfolio of companies serves 250+ clients worldwide, including destination marketing organizations, state and national tourism offices, hospitality brands, attractions, airports, economic development organizations and mission-driven nonprofits. Together, we deliver the full range of marketing, media, public relations, content, research and strategic consulting services the travel industry depends on.

OUR COMMITMENT TO CULTURE:

At Miles Partnership, we are driven by our commitment to actively evolve inclusive marketing industry practices, drive innovation within the company and empower our team, our clients and the communities we serve. We will make intentional actions to build a work culture where our team members are always heard, empowered and valued. We will provide a culture of service where we enable our teams and clients to meaningfully engage with their communities, share and tell their stories through travel, and lead a movement across the broader tourism industry to influence social change and ensure open access to travel for all.

                                                                                                               Miles Partnership, LLLP are equal employment opportunity employers.

                                                                                                                                            http://www.milespartnership.com/

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