Director, Analytics, Data Strategy (Media Advertising) - Contract

Company description

Publicis Groupe, known for its world-renowned creativity, best in class technology and data assets, and digital and consulting expertise, is one of the world’s largest communications groups. With 108,000 staff in over 100 countries, the Groupe has capabilities in Creative, Media, Digital Business Transformation and Production.

Publicis Groupe has transformed its business model and its organizational structure to put its clients at the centre and to facilitate access to all its services in a fluid, modular way. Today, Publicis Groupe is organized across 4 Solutions Hubs - Publicis Communications, Publicis Media, Publicis Sapient, and Publicis Health- for easier connectivity and integration, fostering collaboration throughout the Groupe; while Epsilon at the core will fuel the Groupe’s entire operations to deliver personalized experiences at scale.

As a Connecting Company for the Connected Age, Publicis Groupe is able to deliver winning solutions for clients through the Power of One - driven by a common purpose, a powerful spirit, shared behaviours, great character and a relentless focus on our clients.

Helping Our Clients Unlock Growth in the Platform World

“Publicis exists to help our clients unlock growth. Through the Power of One, we are seamlessly connected to partner with our clients so that they can Unlock Growth in the Platform World.”
- Arthur Sadoun, Chairman and CEO, Publicis Groupe.

Opportunity

Publicis Groupe is searching for a talented individual to join the team and our bespoke agency for a globally recognized company known for its iconic brands across Snacking, Petcare and Food & Nutrition across our network and around the globe. This is a unique opportunity to partner with iconic brands on their marketing transformation journey. You will help enable the client to future-proof their business, whilst also being part of a Power of One model that integrates media, production, data & tech, social, influencer and commerce to create end-to-end PESO experiences.

The global team will consist of individuals from over 70+ markets, all operating with the same vision: To build a better today, for tomorrow.

Overview

The Director, Data Strategy collaborates closely with the SVP of Global Reporting and is responsible for achieving the Global/US reporting roadmap. They coordinate the deployment of global reporting solutions across assigned brands or markets and manage the daily operation of the measurement framework. 

This position requires both strategic and tactical abilities with the ability to analyze numerical data, intellectual curiosity, proficiency at problem solving, and a critical understanding of media.   The candidate must have a proven track record of leading the implementation of reporting dashboards across brands and markets.

Successful candidates will be multi-dimensional, able to employ complex problem-solving skills, and able to communicate these succinctly to a broad client and media partner audience. Analytics, Insights, Data, Technology and Innovation (DTAI) subject matter experts are a vital part of the client team. They function as expert technical points of critical issue, analytical problem solvers and technical translators to internal account teams and clients, and support the SVP in delivering strategic account direction/vision for technology, process and digital reporting/insights.

Responsibilities

• The successful candidate will have experience and expertise in how to intersect consulting skills, data, advanced analytics and marketing strategy to drive and improve clients' business results.
• Handle day-to-day operations of the global reporting dashboard for assigned brands and markets. Be the main contact and first line for customer concerns. Collaborate with the SVP on issues affecting multiple markets. 
• Support global reporting network management, ensuring consistency and alignment across regional teams 
• Build and maintain strong relationships with internal collaborators and client groups 
• Champion a culture of 'always on' data-driven decision making, helping institutionalize the use of customer-focused analytics in media/marketing investment planning   
• Manage data integrations utilizing taxonomy nomenclature and make recommendations for data visualization to showcase media performance through the use of PowerBI, Datorama, or Tableau 
• Lead a team to perform regular quality assurance/quality control checks on assigned client campaigns to ensure data is processing accurately 
• Operationalize testing as it relates to ensuring taxonomy and necessary ad server/verification tracking has been applied 
• Raise systemic issues, resourcing needs, and roadmap risks to the SVP with clear recommendations

Qualifications

• Minimum 7 years cumulative experience within Media, Analytics, and related fields 
• Experience leading and managing marketing technology projects from ideation through installation 
• Experience with online advertising/media, channel marketing, strategic marketing, off-line advertising/media and/or consulting 
• Experience working with international teams is a plus 
• Solid project management skills 
• Excellent organizational skills and attention to detail a must 
• Excellent presentation and communication skills 
• Proficiency with Datorama, Tableau, or other data visualization tools is a plus 
• Strong critical thinking and problem-solving skills 
• Advanced written and verbal communication skills with the ability to communicate/translate complex concepts to a non-technical audience 
• Client management/consultative experience 
• Experience with media measurement tools including: 3rd party ad serving, syndicated research and web analytics 
• Demonstrated expertise in core MS Excel functions (vlookup, pivot tables, data visualization) 
• Experience designing jobs that can be promoted from one (Dev) environment to another (Test or Prod) seamlessly, without modification 
• Working understanding of SSIS and ETL best practices within a MS SQL Server environment 
• Familiarity with SSIS error handling, error propagation and email notification 
• Exposure to statistical modeling software (MATLAB, R, SAS, SPSS, Python) and database tools (Amazon Web, SQL, MS Access, Excel PivotTables, MS SQL Server) a plus

Additional information

Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to U.S. based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].

All your information will be kept confidential according to EEO guidelines.

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Compensation Range: USD $65.08 - USD $104.17/Hourly. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/12/2026.