Digital Inside Sales Representative
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Owen Companies
Vancouver, WA, US
Summary
The Digital Inside Sales Representative manages the end-to-end remarketing lifecycle, including equipment evaluations, listing management, and channel strategy. They are responsible for transacting sales directly with customers, coordinating logistics, and maintaining accurate CRM records.
Job Description
Job Details: Job Location: Remote - Vancouver, WA, Position Type: Full Time, Salary Range: Undisclosed, Job Shift: Day,
Position Summary
The Digital Inside Sales Representative owns the end-to-end remarketing lifecycle for the company’s available equipment inventory — vehicle evaluations, channel selection, listing/content management, title and registration handling, and logistics coordination — across retail, wholesale, and auction channels. The DISR transacts sales directly on inbound inquiries and routes leads as appropriate.
Key Responsibilities
Strategy & Cross-Functional Partnership
Partner with Fleet, Finance, Sales, and Operations to provide market data and recommendations on asset lifecycle timing and disposal strategy.
Monitor pricing trends, product mix, and market dynamics to optimize disposition outcomes across channels.
Multi-Channel Remarketing
Develop and expand remarketing strategy across retail, wholesale, and auction channels.
Establish and grow relationships with auction houses, dealers, brokers, and wholesale buyers.
Identify new channel opportunities and strengthen existing wholesale/auction relationships.
Inventory Visibility & Digital Merchandising
Maintain accurate online listings of all available inventory across the company website and third-party marketplaces.
Keep equipment status (available, pending, sold, on hold) updated in real time.
Build and syndicate detailed listings — specs, hour-meter data, condition notes, pricing, high-quality photos and video.
Request and coordinate photos, inspections, and unit evaluations from Operations or the assigned sales rep (particularly for units currently on rent).
Monitor inventory aging (30/60/90+ days) and flag stale listings for pricing review or renewed marketing push.
Sales Transaction
Respond to and transact all inbound leads/inquiries directly, negotiating pricing and terms through close, and routing leads as necessary.
Prepare quotes, paperwork, and coordinate financing, freight/transport costs, and trade details as needed to close.
Logistics, Title & Cross-Team Coordination
Coordinate logistics for sold units — pickup/delivery scheduling, freight arrangements, and communication with transport or service teams.
Manage title and registration handling for sold/transferred units.
Coordinate reconditioning/shop timelines with Operations for trade-ins or units needing service before listing.
Provide regular status updates to customers, wholesale/auction buyers, and internal sales reps on unit availability, shop/inspection status, and sale progress.
CRM & Reporting
Maintain clean, accurate CRM records — pipeline, follow-ups, and interaction history for every lead and buyer.
Track and report on inventory turn, days-to-sale, listing performance, and wholesale/auction volume.
Qualifications:
Qualifications / Experience
2+ years in inside sales, equipment/wholesale sales, or online inventory/listing management (heavy equipment, automotive, or similar asset-based industry preferred).
Demonstrated ability to close sales directly with customers, brokers, or wholesale/auction buyers — not just qualify/hand off.
Experience managing online listings across multiple platforms.
Working knowledge of remarketing/retargeting campaign execution (Google Ads, Meta Ads, or similar).
Proficient with CRM software.
Strong negotiation, written, and verbal communication skills.
Highly organized self-starter, comfortable owning this function independently with no direct reports.
Preferred Qualifications
Existing relationships with auction houses, wholesale buyers, or brokers in the equipment industry.
Experience coordinating logistics, freight, and title/registration handoff for sold assets.
Photography/basic content editing skills for listing quality.
Valid driver’s license.
What Success Looks Like
Inventory is visible, accurate, and current across every channel — internal reps, brokers, auction partners, and online buyers are all working from the same real-time picture.
Days-to-sale trends down; aging inventory gets flagged and addressed before it becomes a problem.
Wholesale/auction relationships grow as a reliable channel for moving inventory beyond retail.
The company started as Ben-Ko-Matic in 1958 as a broom manufacturing equipment company then began making the brooms and selling them direct in 1976 – for the next 30 years, the Ben-Ko-Matic green brooms were in use all over the United States. Ben-Ko-Matic became the Elgin dealer in 1982 and then the Vactor dealer in 1995.
Owen now serves a population of over 21 million citizens in the western United States. We've been very successful by representing only the finest products built for the areas we serve. Quality products mean lower operating costs and higher performance and customers who are satisfied when they take delivery. We have an extensive rental and demo fleet and Owen Equipment has been one of the top 4 Vactor / Elgin dealers in the United States having sold over 500 new sewer cleaners, hydro excavators, street sweepers and camera systems. We now service a machine population of over 1,500 units working out in field. Every one of those units is backed by the Owen team and we do whatever it takes to keep those machines, and our customers, working to serve our communities.
We’re continually re-investing in our business to provide our team with the best facilities and tools to serve our customers. When it comes to service, only the best will do. When you put your trust in Owen, you can be confident that our factory trained team will give you our best whether you need service, parts, training or even just a little advice. We’ll be here long after the sale to provide you with whatever you need to keep your equipment maintained and running safely and efficiently.
Owen Equipment has four full-service locations in Portland, Oregon, Kent Washington, Salt Lake City, Utah and Fairfield, California. Our parts staff consists of experienced professionals that represent our commitment to communication, courtesy and credibility. We continue to be the largest supplier in the west for replacement brushes and brooms, for all makes of models of sweeping equipment.
Founded
1958
Company size
51-200 employees
Industry
Environmental Services
Org type
Privately Held
Headquarters
Portland, OR
The company started as Ben-Ko-Matic in 1958 as a broom manufacturing equipment company then began making the brooms and selling them direct in 1976 – for the next 30 years, the Ben-Ko-Matic green brooms were in use all over the United States. Ben-Ko-Matic became the Elgin dealer in 1982 and then the Vactor dealer in 1995.
Owen now serves a population of over 21 million citizens in the western United States. We've been very successful by representing only the finest products built for the areas we serve. Quality products mean lower operating costs and higher performance and customers who are satisfied when they take delivery. We have an extensive rental and demo fleet and Owen Equipment has been one of the top 4 Vactor / Elgin dealers in the United States having sold over 500 new sewer cleaners, hydro excavators, street sweepers and camera systems. We now service a machine population of over 1,500 units working out in field. Every one of those units is backed by the Owen team and we do whatever it takes to keep those machines, and our customers, working to serve our communities.
We’re continually re-investing in our business to provide our team with the best facilities and tools to serve our customers. When it comes to service, only the best will do. When you put your trust in Owen, you can be confident that our factory trained team will give you our best whether you need service, parts, training or even just a little advice. We’ll be here long after the sale to provide you with whatever you need to keep your equipment maintained and running safely and efficiently.
Owen Equipment has four full-service locations in Portland, Oregon, Kent Washington, Salt Lake City, Utah and Fairfield, California. Our parts staff consists of experienced professionals that represent our commitment to communication, courtesy and credibility. We continue to be the largest supplier in the west for replacement brushes and brooms, for all makes of models of sweeping equipment.
Founded
1958
Company size
51-200 employees
Industry
Environmental Services
Org type
Privately Held
Headquarters
Portland, OR
