Demand Generation Manager

Overview

Lead Demand Generation Manager

Location: United States Work Arrangement: Remote

About the Role

The Lead Demand Generation Manager is an experienced individual contributor responsible for developing, executing, and optimizing integrated demand generation programs that support pipeline growth within assigned regions, industries, or market segments.

This role translates business priorities into targeted demand plans — leveraging marketing levers such as digital campaigns, ABM, webinars, nurture programs, partner programs, SDR alignment, content activation, and field marketing integration to create and accelerate qualified pipeline.

The Lead Demand Generation Manager monitors program performance, identifies risks and opportunities, and recommends actions to improve conversion, engagement, and revenue impact — partnering closely with Field Marketing, SDR, Product Marketing, Marketing Operations, Web, Campaigns, and Sales teams to drive measurable business outcomes through coordinated execution and continuous optimization.

Your Role Responsibilities? Here's What You'll Do.

• Develop and execute demand generation plans aligned to pipeline, revenue, and growth objectives for assigned regions, industries, or market segments — translating business priorities into quarterly and annual demand plans with clear audience, program, and campaign recommendations.
• Design, execute, and optimize integrated demand programs using digital campaigns, webinars, nurture programs, ABM, partner programs, and sales activation motions — leveraging AI-enabled tools and automation to improve efficiency, scale, targeting, personalization, and performance.
• Monitor pipeline health, campaign performance, and conversion trends to identify risks, opportunities, and recommended actions — supporting pipeline forecasting and performance reviews with actionable insights and data for marketing and sales stakeholders.
• Partner with Sales counterparts, SDRs, Account Executives, and Partner teams to align demand generation activities with business priorities and target account needs — coordinating campaign follow-up motions to support lead progression and opportunity creation.
• Collaborate with Product Marketing, Field Marketing, Marketing Operations, Web, Campaigns, and Corporate Marketing teams to support integrated planning and execution — translating segment, regional, or industry priorities into coordinated marketing programs and clear execution plans.
• Establish and track KPIs to measure demand generation effectiveness — analyzing campaign, audience, channel, and pipeline performance to drive continuous improvement through testing, experimentation, data analysis, and post-campaign learnings.

Role Essentials

You'll be set up for success if you have:

• Bachelor's degree or equivalent experience, with 5+ years of B2B marketing experience — including 3+ years in demand generation, revenue marketing, digital marketing, campaign marketing, or ABM
• Proven success partnering with Sales or revenue teams to support pipeline and revenue goals — with experience participating in pipeline reviews, forecast discussions, account planning, and quarterly business reviews
• Demonstrated ability to design and execute integrated demand generation programs across digital campaigns, ABM, webinars, nurture, partner, and sales activation motions — with clear accountability for measurable program contribution and quality of execution
• Experience using marketing automation, CRM, analytics, and digital marketing technologies to manage, report, and optimize program performance
• Strong communication, project management, analytical, and stakeholder management skills — with the ability to influence through data, business context, and practical recommendations while supporting shared pipeline goals

What We'd Like to See

Bonus points if you bring:

• Experience leveraging AI and automation tools to improve marketing effectiveness, efficiency, scale, targeting, and personalization across demand generation programs
• Demonstrated ability to manage program timelines, dependencies, deliverables, and stakeholder communication across complex, cross-functional marketing initiatives
• Experience preparing and presenting performance insights and recommendations to sales and marketing stakeholders in a clear, actionable, and executive-ready format
• Proven ability to drive continuous improvement through testing, experimentation, data analysis, and post-campaign learnings — with a strong analytical and problem-solving mindset
• Experience translating segment, regional, or industry priorities into coordinated marketing programs that align field, digital, SDR, and partner motions to drive unified pipeline impact

About Hyland

Hyland is the pioneer of the Content Innovation Cloud™, delivering ubiquitous enterprise intelligence to organizations with solutions that unlock actionable insights and drive automation.

Trusted by thousands of organizations worldwide, including many of the Fortune 100, Hyland's solutions create the foundation for a connected, agentic enterprise, where teams harness the power of AI to redefine how they operate and engage with those they serve. For additional information on Hyland's platform and services, please visit Hyland.com.

© Hyland. All rights reserved.

About Hyland Life

#HylandLife

Since 1991, it has been Hyland's mission to help our employees, customers and partners exceed their potential with our industry-leading content services platform. Our employees exude a contagious energy and are passionate about what they do – whether it's helping customers succeed, raising up their fellow Hylanders, or engaging in the communities where they live and work.

The #HylandLife hashtag encompasses our employee-centric culture. Our employees live our culture day in and day out by bringing their best self to work. Hyland supports them to do just that through career development resources, wellbeing programs and innovation practices. We thrive on diverse viewpoints and new ideas and believe that a positive, inclusive workplace is imperative to sustainable success.

As we've grown to a company of nearly 4,000 strong, we have the opportunity to make a significant impact on our communities. We strongly support employee initiatives and align our giving campaigns and programs to organizations that are important to them.

Equal Opportunity Statement

Hyland is an equal opportunity employer. We value diversity and are committed to providing an inclusive workplace for all employees and applicants. Employment decisions are made without regard to any characteristic protected by applicable laws and regulations. Information collected during the hiring process is used solely to assess qualifications, verify identity, and comply with legal requirements.

Responsibilities

• Lead the creation and management of the overall marketing plan and strategy for a given GTM segment or plan area, setting key goals, objectives, and plan area KPIs to measure success 
• Identify and integrate insights and priorities from key stakeholders and inputs from GTM strategy team to ensure alignment with business objectives 
• Establish and evangelize audience-specific and/or industry-specific thought-leadership strategies, tying into the brand and horizontal thought-leadership strategy 
• Identify and execute flagship strategic industry events to drive awareness and generate demand, partnering with Field Marketing on the pre- and post- event sales outreach orchestration 
• Partner with Field Marketing and sales leaders to develop targeted prospect/ customer high-touch ancillary events that support the overall go to market strategy. 
• Collaborate with campaign strategy teams to review and approve the content mix and tactics, ensuring alignment with business goals and maximizing impact 
• Own creation of comprehensive campaign briefs in partnership with the Portfolio Marketing team by defining objectives, target audiences, messaging, and creative requirements for guiding strategy and execution 
• Partner with international regional marketers to ensure marketing plans and campaigns drive global engagement and demand 
• Prioritize tasks, resources, and project timelines to meet business goals and deadlines
• Operate as a trusted advisor to business leaders and sales; develop and maintain strategic working relationships
• Own the health of the demand funnel, ensuring lead generation KPIs are met, and optimize strategies as needed 
• Track campaign performance against plan area KPIs to ensure achievement of plan area goals 
• Monitor spend, ensure key milestones are met and provide necessary readouts of campaign elements to key stakeholders 
• Operate as a trusted advisor to business leaders and sales, develop and maintain strategic working relationships and provide regular analysis on marketing pipeline contribution 
• Partner with external vendors, agencies, and industry partners to amplify the reach and impact of global programs 
• Mentor, coach, train, and provide feedback to other team members; provide feedback to leadership on abilities of team 
• Operate as an innovative thought leader; contribute significantly to the overall growth and quality of the department through knowledge sharing and coaching on current best practices and market trend 
• Provide feedback to leadership on team capabilities and development opportunities 

Basic Qualifications

• Ability to work in a fast-paced, dynamic environment!
• Strong ability to handle sensitive information with discretion and tact
• Strong collaboration & negotiation skills, showing ability to influence without ownership, gaining support and trust across the organization to achieve agreed upon business outcomes.
• Strong ability to estbalish rapport and gain the trust of others; effective at gaining consensus
• Strong ability to work independently and in a team environment
• Strong business and technology acumen
• Ability to think creatively and bring innovative ideas to the table to support marketing efforts
• Ability to provide guidance and support to developing team members
• Action oriented
• Collaborates, drives engagement
• Cultivates innovation and is tech savy
• Plans and aligns to drives results
• Up to 20% travel time required

• Based on individual states’ employment laws, the following details are to comply with the relevant salary posting requirements: base salary range of $116,000-$132,000 and eligible for benefits

What you can expect next

• Hyland Recruiters thoroughly review every application and will contact you within 1 to 2 weeks regarding next steps. Be sure to add Hyland to your contacts list and check your spam folder so you never miss a message from us!
• Any follow up questions? Email your Recruiter directly at [email protected].

Benefits

401(k) Retirement Savings. Flexible Schedule. Paid Time Off. Medical, Dental, Vision. Volunteer Paid Time Off. Wellness Reimbursement. Paid Parental Leave. Sabbatical Program. 

Find out more by going to https://www.hyland.com/en/resources/articles/why-work-at-hyland .

Welcome to #HylandLife

Since 1991, it has been Hyland’s mission to help our employees, customers and partners exceed their potential with our industry-leading content services platform. Our employees exude a contagious energy and are passionate about what they do – whether it’s helping customers succeed, raising up their fellow Hylanders, or engaging in the communities where they live and work.

The #HylandLife hashtag encompasses our employee-centric culture. Our employees live our culture day in and day out by bringing their best self to work. Hyland supports them to do just that through career development resources, wellbeing programs and innovation practices. We thrive on diverse viewpoints and new ideas and believe that a positive, inclusive workplace is imperative to sustainable success.

As we’ve grown to a company of nearly 4,000 strong, we have the opportunity to make a significant impact on our communities. We strongly support employee initiatives and align our giving campaigns and programs to organizations that are important to them.

We are committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin or ancestry, sex, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, marital status, or any other legally recognized protected basis under federal, state or local laws, regulations or ordinances. The information collected by this application is solely to determine suitability for employment, verify identity and maintain employment statistics on applicants.