Demand Generation Lead (Remote)

Role Overview 

• Create a robust marketing plan, working closely with key stakeholders.
• GTM strategy planning.
• Segment the market and develop a plan to acquire new clients using innovative online channels.
• Creating and scaling up outbound strategy.
• Creating successful ABM campaigns.
• Experience with email automation tools like outreach.io and CRM tools like Salesforce.
• Optimize our marketing automation and lead nurturing processes through email, content, and social channels.
• Manage various email campaigns, including the template designs, calls-to-action, and content used in our email campaigns. 
• Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content.

Must Have 

• Willingness to work in high-paced startup environment.
• Experience working with early-stage startups and in martech/ecommerce domain.
• Strong attention to detail.
• Must have done online events like webinars and podcasts.
• Good organization and planning skills.
• Excellent written and verbal communications skills.
• Excellent attitude and desire to learn.
• Must have experience designing digital marketing, content marketing, SaaS product marketing strategies for startups.

Location of work: EST/PST (Remote)